Facebook For Dummies (2nd Edition) by Leah Pearlman & Carolyn Abram

Book Review
Title: Facebook For Dummies (2nd Edition)
Authors: Leah Pearlman & Carolyn Abram
Publisher: Wiley Publishing, Inc.
Released: 2010
Pages: 360
ISBN-10: 0470527617
ISBN-13: 978-0470527610
Stars: 4.0

I consider myself an advanced user of Facebook. I have been using it for almost 4 years, both for personal use and to implement it as part of my internet promotion/social media marketing business for authors & musicians, Scully Love Promo. Despite this fact, I found that Leah Pearlman and Carolyn Abram’s Facebook For Dummies was well worth the read and the money I paid for the book.

I learned several good tips that I didn’t know about before and can definitely recommend it to all novice Facebook users. It will really help you to completely understand how this worldwide social networking phenomenon works.

Facebook connects you with the people you know and care about. It enables you to communicate, stay up-to-date, and keep in touch with friends and family anywhere. It facilitates your relationships online to help enhance them in person. Specifically, Facebook connects you with the people you know around content that is important to you. Whether you’re the type to take photos or look at them, or write about your life, or read about your friends’ lives, Facebook is designed to enable you to succeed. Maybe you like to share Web sites and news, play games, plan events, organize groups of people, or promote your business. Whatever you prefer, Facebook has you covered.

Facebook has rapidly evolved from an elite social networking site for Ivy League college students only – founded by Mark Zuckerberg with his college roommates/fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes in 2004 – to the most popular social networking site on the Internet with a membership of over 200 million people in 2010. Facebook is ever-changing and although this edition of Facebook for Dummies was published in 2010, by the time I read it, Facebook’s developers had changed some things including issuing updated iron clad privacy settings as well as altering where some of the features are located, so not everything will be crystal clear in terms of comparing what is written in the book to what you now see on your home page or profile page. But I swear, it’s not hard to figure out.

Facebook has become THE PLACE to be if you have a business, brand or product that you would like to promote, not to mention it’s a fantastic place to connect with family and old friends, and make new ones. I love its photo sharing and linking features, not to mention the capabilities that we now have with fan pages (which in my mind have pretty much made groups obsolete), and I love that I’ve reconnected with people from my past who I missed. It’s also just plain FUN!! I’m personally not into the game applications but my sister, along with millions of other people, enjoy them immensely.

Facebook For Dummies will help you get started, share your life, get organized, delve further into Facebook and share Ten Great Third-Party Applications, Ten Ways Facebook Uniquely Impacts Lives, Ten Questions That Leah and Carolyn Get a Lot and Ten True Facebook Tales.

I went through this book with a yellow Hi-Liter and marked all the things I didn’t know or wanted to remember so I can share what I’ve learned with my clients and friends on my Scully Love Promo fan page on Facebook.

Do yourself a favour…don’t let social media/networking make you nervous or freak you out! If you want to get on board with Facebook and finally discover what everyone is talking about just get Facebook For Dummies and you’ll be all set to go! Hey, if my 66-year-old Mom (who swore she would NEVER join) can figure out how to enjoy Facebook and use it to promote a Mexican orphanage that she’s committed to and fundraises for, than you can too!

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