Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile by Mike O’Neil & Lori Ruff

Book Review
Title: Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile (2nd Edition)
Authors: Mike O’Neil & Lori Ruff
Publisher: Networlding
Released: 2010
Pages: 288
ISBN-10: 1450580556
ISBN-13: 978-1450580557
Stars: 5.0

I have had the distinct pleasure of befriending, via social media, two of the most genuinely passionate, knowledgeable and FUN social media/classic rock fans EVER and I am absolutely delighted to be able to tell you about their MUST READ book, Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile.

This book is an easy, well explained and entertaining read that will most importantly give you the tools you need to rock your social media world – particularly on LinkedIn (which now has over 80 million users). Mike O’Neil and Lori Ruff are the Lindsey Buckingham and Stevie Nicks of Social Media and with over 1,000 rock concerts under his belt, Mike knows how to motivate you with his unique blend of “rock & roll inspired “insider” guidance” because he lives and breathes what he’s talking about. Both he and Lori are entertaining public speakers, expert trainers and most importantly, warm, friendly and accessible people. With over 29,000+ LinkedIn connections, Mike is the world’s #1 LinkedIn trainer. Who else would you want to get your information from when it comes to learning how to make your LinkedIn profile as dynamic as it can possibly be?

Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile is filled with song quotes from classic rock songs that tie in to the subject matter of the relevant chapter they present. This edition is simply the first step of a five-step methodology that will enable you to create a multi-platinum LinkedIn profile and SEO optimization guide. Every section is optimized as a song would be on a greatest hits compilation album. Think Classic Rock, analog, over the air radio…think Almost Famous, and you’ll totally get what O’Neil and Ruff (the #9 LinkedIn Woman!) are going for with this project.

What you’ll learn from reading this book is that social media isn’t about replacing your real-life friends with digital pals, but rather about expanding your professional and personal network to enable you to make connections in industries you are interested in to find either potential employers or qualified candidates.

Mike’s personal philosophy is to “Always give more than you want to get back. If someone asks you to connect them to another person, do so gracefully. Be honest, but be forthcoming and helpful. It’ll pay off in spades.” I couldn’t agree with him more.

“Social media is such a cultural phenomenon! Many years from now, we will recall it in much the same way as we look back at the Rock & Roll years. We will have relationships that started online firmly established in our lives. We will look back and realize just how the most important relationships in our lives were started and Social media will be a central theme, much like a soundtrack to a really good movie.”

I have already found this quote to be true in my life. I have online friends that I’ve been close to for over 10 years who I trust implicitly and I don’t think we’re going to see the end of social media any time soon.

The beauty of LinkedIn is that it “not only helps you find and communicate with decision makers, it helps you form and nurture relationships with them…People on LinkedIn are there to help others on LinkedIn…” So, the first thing you need when getting started is to know how to create a complete profile that will rock the world of your audience! Remember that you are there to find and be found!

O’Neil and Ruff’s book is chock full of excellent tips and savvy knowledge of the LinkedIn platform on which they are now superstars. It contains very advantageous Appendices and you will find yourself referring to it again and again. It’s an inexpensive yet very valuable asset for you to have to give you the tools that you need. They give you the opportunity to download a comprehensive Rock The World Profile Worksheet from their website at www.RockTheWorldBook.com/extras that will help you to get started.

In fact, there is a plethora of useful information on their website and their company, Integrated Alliances, can help you make connections that mean business. “Integrated Alliances has trained 10,000+ professionals in 500+ classes, workshops, webinars, seminars & conferences all over the world. In fact, we’ve trained over 100 other LinkedIn trainers!”

Discover the importance of networking on LinkedIn and become a LinkedIn Rock Star with the help of Rock The World With Your Online Presence. It doesn’t get any easier than this or more enjoyable!

“Don’t stop thinking about tomorrow,” Fleetwood Mac (1977)

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