Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for. There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook? Who are the social media tigers? You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.
I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:
- Mari Smith (Social Media Speaker & Trainer)
- Kate Buck Jr. (KBJonline.com)
- Ryan Deiss (Let’s Get Social & Driving Traffic.com)
- Jo Barnes (The Social Networking Academy)
- Michael Stelzner (Social Media Examiner)
- David Foster (Fan Page Engine.com)
I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee. They are all very successful entrepreneurs.
These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:
- Link your personal profile to your Facebook Page
- Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
- Use pictures to entice fans with what you offer
- Use videos to entice fans with what you offer
- Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
- Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
- After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
- Put your keyword(s) in your Info tab
- Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
- Identify 3-5 groups where your customers and centers of influence (COI’s) hang out. Join them and interact in them regularly.
- Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
- Suggest your page to your personal friends (50 per day max)
- Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
- Build your eTRIBE by showing the pages you like on your page
- Facebook Ads are extremely profitable if you know what you’re doing. Keep them social and ask questions!
- Create viral actions by uploading photos and tagging others or writing notes and tagging others
- Above all, create and post engaging content that offers the highest value you can provide
- High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
- Share your successes (i.e. “Just passed 1,000 fans! Woohoo!”)
- Reply to comments quickly
- Link your Facebook page to Twitter (www.facebook.com/twitter)
- Viral video marketing! Upload your videos to Facebook and then tag others
- Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
- Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
- Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
- Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
- Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
- Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)
These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain. However, you must never forget that ENGAGEMENT is everything! If you’re not already a household name or brand, you won’t maintain your audience without it.