Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.

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6 thoughts on “Be The Master Of Your Own Domain On Facebook!

  1. Good day! Would you mind if I share your blog with
    my twitter group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

    1. Hi there,

      I don’t mind if you share my blog with your Twitter group but I’m afraid that that article is now rather out of date. I need to write an updated version of it and have been meaning to but haven’t yet found the time!

      Best wishes,
      Christine

  2. Oh my goodness! Incredible article dude! Thank you so much, However I am going through issues with your RSS.
    I don’t understand why I am unable to join it. Is there anybody else having similar RSS issues? Anybody who knows the solution will you kindly respond? Thanks!!

    1. I’m actually not a dude. I’m a woman. LOL I don’t know why you’re having issues with my RSS as no one else has reported having a problem. If you’re interested in reading my blog posts, you can always subscribe to my blog via email and you won’t miss anything.

      Thanks for stopping by.

      Cheers,
      Christine

  3. As I am writing this I am watching the 92′ rerun of a show called Real Sex on HBO. Featured was Jane Jones and her exotic circus, including the star, Qadesh the tiger. Is this the same one?

    Never heard of her before, really interesting. When I saw them riding in a limo together or sleeping in the same bed it was like I was dreaming. I couldn’t believe what I was watching.

    How did you get a pic? Do you know what Jane Jones is up to today? When I googled her I couldn’t really find much info except a few old newspaper articles. What is she up to today? Does she have fb?

    Thx,
    Brian

    1. Hi Brian,

      I must apologize for the delay in my response to your comment. I’ve been ill and out of commission for most of this month. To be honest, I’m not sure if the Qadesh that I knew was on Real Sex on HBO. She was a show business tiger but she has been dead for several years now. Her owner’s name was Bill Frazer and he lived with her in Ontario near Pickering, I think. I found another blog post that had a photo of her as a young cat and talked about her owner so I believe she was the same cat. In that post it said that she’d been part of a stripper act so maybe that was her on Real Sex. I have no idea who Jane Jones is. However, Quadesh did ride in a limo with Bill and she did sleep in his bed. In fact, she was the reason he ended up getting a divorce, or so he told me. I had Quadesh at my 39th birthday party in Toronto in January of 2003. I never saw her again after that, although that was the second time I met her and Bill.

      Take care and thanks for stopping by my blog.

      Best regards,
      Christine

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