“Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.” ~ MASHABLE
Just last week, I discovered the reason why Pinterest is the fastest growing social media site ever! Since 2010, Pinterest has gained over 11 million users and it’s growing like wildfire every day. I looked at the Google analytics for Pinterest and in one month it grew by over 100%. I also found out why so many people have become addicted to Pinterest because I became one of them. Pinterest’s audience is 97% female.
I’ve read quite a few posts lately by social media experts about the fact that Pinterest is all the rage and that anyone who is marketing with social media should not overlook it. This platform makes sharing of images super easy and it has proven to drive traffic back to the websites the images are linked to, extremely well. In a recent techie report that I read, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Google+ combined! I prefer it to all of those sites, although I enjoy YouTube very much.
Pinterest is a collection of online pin boards (think scrapbook) on which you pin images and add descriptions, links and hashtags that direct people back to their original source. It’s entirely captivating for visually oriented individuals and the possibilities for self-expression are endless, not to mention the fact that it’s so much fun!
On Pinterest you have followers (like on Twitter) and you can follow people or just their boards, in return. Users can comment on the images and you can include links & hashtags like we do on Twitter to direct someone to a specific website or to aid in a keyword search. You have to have a Facebook or Twitter account in order to create a Pinterest profile and right now, you still have to be invited to it by a member. Pinterest synchs in all of the people we’re connected to on Facebook or Twitter who have Pinterest accounts already so that we have a potential built-in audience to begin with.
Here’s a link to more info about Pinterest and a free HubSpot eBook that you can download on How to Use Pinterest for Business:
This recent article in Forbes will give you more of an idea about the power of Pinterest:
Facts to Remember
- Install your Pinmarklet right away by adding it to your toolbar
- Rename your pin boards
- Pins are chronological
- Don’t pin directly from Google images as you want to properly credit your sources
- Don’t pin anything without crediting the source
- Don’t be sleezy and post stuff in unrelated places!
- Don’t send people to a link that’s unrelated
- Follow friends from Facebook & Twitter
- Comment on other people’s pins to get more followers
- Create your own pins
- Re-pin stuff or create a new board
- Create boards that other followers can contribute to
- Pin videos
- Think of keywords and use #hashtags
- Tag people the same way you tag someone on Facebook using @
- Don’t tag people without a purpose
- Don’t use it purely as a tool for self-promotion
- Link images that you’ve used on your blog back to your blog posts
- Be creative, be creative, be creative!
Okay, so what’s stopping you from joining Pinterest? If you need an invitation, simply email me at firstname.lastname@example.org and I’ll send you one and follow you!
*NOTE OF CAUTION: Excessive pinning can lead to Pinsomnia!