I don’t like the fact that Facebook is finding more and more ways to charge us to use it for marketing purposes, but that’s just the way it is. They know how powerful they are. Unfortunately, most of the posts that we administrators make on our Facebook pages now are only seen by a very small percentage of the people who have actually LIKED our pages. According to Zynali Marketing Solutions, “The average newsfeed distribution of a post from a page is 16%. That’s correct, 84% of the people who are a fan of your Facebook page, are not seeing your posts.” So we now have to pay Facebook to display our content in the News Feeds of people who are already connected to our pages.
Facebook introduced Promoted Posts earlier this year. If your Facebook page has over 400 likes, you have the option of paying for a Promoted Post. Make sure it’s a post with valuable content that you really want to push so that many more people will see it. A Promoted Post doesn’t have to cost a lot. Start with paying $5 or $10 to see how many extra people will end up seeing your post. This could be for an upcoming event, special offer, new book, CD or product launch, crowdfunding campaign, etc. You can choose to promote a post that you’ve already made but it can only be up to 3 days old. Once you’ve created a Promoted Post, you should pin that post to the top of your Facebook page for maximum visibility.
Please take a few minutes to watch the video at this link so that you will understand what I’m writing about and bookmark this page so that you can find it in the future: https://www.facebook.com/help/promote
Good luck with your Promoted Posts!