Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015

50 Tips For Rockin’ Your Facebook Page

50 Tips for Rockin' Your Facebook Page

  1. Define your objectives for your Facebook page (i.e. to generate new leads, offer customer service, increase your brand awareness, network or connect with fans). You need to know what you want to achieve by using Social Media.
  2. Choose the right type of Facebook page for your objective with the correct category and fill in the Basic Information section with as much pertinent information as possible.
  3. Choose a main promo photo for your profile photo (dimensions 180 x 180 pixels) that you’ll use for all your social media sites, as well as a dynamic and complementary cover photo (dimensions 851 x 315 pixels).
  4. Select a unique, catchy name for your Facebook page.
  5. Connect your page to Twitter by signing into your Facebook account and Twitter account at the same time. Go to https://www.facebook.com/twitter and follow instructions.
  6. Install customized Welcome apps on your Facebook page.  Provide a compelling free offer to engage people and encourage them to LIKE your page (offer a free report, eBook, video, discount or coupon).
  7. Use a Reveal tab on your Welcome app (a reveal or “fan gate” will increase your likes by 20-30%).  A reveal tab is a graphic that entices your visitor with a FREE offer but they have to “like” your page to get the free offer.
  8. Link your employer on your personal profile to your fan page.  Go to your personal profile or Timeline and click on the About link under your main profile photo.  Click on Edit – Work and education – and type the name of your Facebook page in the box that asks, “Where have you worked?”  A dialogue box should appear for your page.  Click on it and it will be pulled in as your employer.  Type in the title of your position and how long you’ve been in it, etc.  This will create a live link on your Timeline that will direct people to your Facebook page.
  9. Ask questions on your Facebook page to get comments.  Click on the Offer, Event + tab in the status update dialogue box and choose Question.  Ask something.  You can also add poll answers if you like.
  10. Write fill in the blank sentences on your Facebook page to get comments; i.e. “If I could go anywhere in the world for my honeymoon, I’d go to ______________.”
  11. Be consistent on your Facebook page and post regularly; i.e. at least once a day.
  12. Exchange links.  Team up with a friend and share your pages on each other’s pages and personal walls (and exchange likes for likes).
  13. Participate in Facebook Fan Page Friday networking events.
  14. Post a status update and invite people to check something out on your fan page.
  15. Ask people to share your status update!  It’s a proven fact that if you ask people directly to do something for you, they will be more likely to do it.
  16. Incorporate status tagging.  Share content from someone else’s page and give them the credit for it by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. Click on the right one to pull it into your post and it becomes a live link.
  17. Post photos!  They have the highest weight or most virility so use them for 80% of posts.  Text based status updates are also highly viral.
  18. Change your cover image often.  You can’t include your website URL, contact info or a direct call to action in your cover image, but you can use images, graphics & text to think of other ways to promote your business.
  19. Pin your important posts to the top of your page.  Do this by hovering your cursor over the top right corner of your post box and click on the pencil icon for Edit or Remove.  Choose Pin to Top and your post will remain at the top of your page for 7 days or until you change it.  Keep it fresh and rotate.
  20. Highlight posts on your Facebook page.  Do this by hovering your cursor over the top right corner of your post box and clicking on the star icon that says Highlight.  This will make the post the full width of your Facebook page and it will really stand out.
  21. Add more Milestones!  Click on the Offer, Event + tab in the status update dialogue box and choose Milestone and fill in the information requested.
  22. Add a Facebook Fan Box to your website. Link to plug-in: https://developers.facebook.com/docs/reference/plugins/like-box/
  23. Install Facebook Comment Boxes.  You can find out how to here: http://www.ruhanirabin.com/easy-steps-to-facebook-connect-comment-box-how-to/
  24. Run a contest!  Be sure to follow Facebook’s promotion guidelines at https://www.facebook.com/page_guidelines.php – use WildFire app – http://www.wildfireapp.com/
  25. Make your own Facebook LIKE sign – http://www.whatcounts.com/fbsign/
  26. Install a Fan of the Week app and offer prizes to the winners.  Simply type Fan of the Week in the Search box and it will bring up the Fan of the Week for Pages app.
  27. Get fans to tag photos of any live events you’ve attended or hosted and ask fans to tag themselves in the photos.  Do this by clicking on the photo so that the photo appears in a larger format on the left side of the page and the description and comment boxes appear on the right side. Hover your cursor over the bottom of the photo and click on Tag Photo and then type your name in or the name of the person who is in the photo.  If they’re your friend on Facebook, you’ll see a drop-down box to click on.
  28. Do you use a newsletter to regularly market your business?  Make sure that you’re including your links back to all of your social media profiles on every correspondence that you send out.  If you use MailChimp or Constant Contact, you can install a customized app for those providers to your Facebook page.  If not, you can use the Static Iframe Tab app.
  29. Include a link on your business card to your Facebook page.
  30. Did you know that you can shorten your Facebook URL by using fb.me or fb.com?  For example; http://www.fb.me/scullylovepromo or http://www.fb.com/scullylovepromo. Use the shortened version to save space on your business card!
  31. Use WiseStamp to create an email signature that incorporates all of your social media icons with clickable links – http://www.wisestamp.com
  32. Use your Facebook page link when you’re commenting on blogs.
  33. Always provide a watermarked link on all your videos linking back to your Facebook page and/or include the link to your Facebook page in the description section of your video on YouTube at the very beginning of the description.
  34. Understand Edgerank and use Edgerank Checker – http://edgerankchecker.com/
  35. Use Facebook Insights to track results and analyze demographics.  Insights can be found in the Admin Panel on your Facebook page.  Click the link to See All to view them.
  36. Monitor your insights!  Find out which posts were the most popular and what countries and demographic that you’re popular with.
  37. Use targeted Facebook ad campaigns – https://www.facebook.com/advertising – if you don’t know how to create one, Scully Love Promo can help you!
  38. Use Promoted Posts!  For as little as $5 you can promote a post on your Facebook page that will be seen by not only the people who have liked your page but also their friends.  The post can be targeted and will be seen by fans in the top 3-4 countries that have liked your page. Promoted posts often result in additional likes for your page for a minimal investment.
  39. Create Interest Lists and add the Facebook pages that you’ve liked to them so that you can keep track of them by keyword or subject.
  40. Use a Google calendar to create a posting plan for your Facebook page for every day of the week.
  41. Invite your Twitter fans to your Facebook page (include your FB URL in your Twitter bio).  A great way to entice people to share your content is by giving them an opportunity for added exposure by offering them something in return; i.e. “It is PAGE sharing day! Come and share your PAGE URL on my fan page @ http://www.facebook.com/ScullyLovePromo.”
  42. Invite your customers to your fan page – have stickers made that provide the URL and say “Like us on Facebook” that you can affix to every sales receipt.
  43. Use Woobox to apply thumbnail photos to apps that have their own unique URL – http://www.woobox.com/
  44. Check your Notifications.  Try using http://www.hyperalerts.no/
  45. Try special offers using the TabSite app.
  46. Install the Suggest To Friends app.
  47. For those of you are a bit more technically savvy, use Wildfire’s iFrames for Pages – http://www.insidefacebook.com/2011/03/07/wildfire-iframes-pages-welcome-tab/
  48. Use Snagit, a screenshot program that captures video display and audio output. Get a tutorial here: http://www.techsmith.com/tutorial-snagit.html
  49. Use Likealzyer to gain insight into how you can improve engagement on your Facebook page: http://likealyzer.com/
  50. Know where to seek Help on Facebook: https://www.facebook.com/help/

 

 

What To Do When You Reach 5,000 Friends On Facebook

facebook-67361_640As a social media manager, one of the most common dilemmas that I see my clients face is what to do with people who put in friend requests after they’ve reached Facebook’s 5,000 friend limit.

So what do you do if you’re ultra popular and have many friend requests that are sitting in the queue that you haven’t been able to accept?  Scroll through your friends’ list and privately email at least 100 that you don’t really know and who never communicate with you, with a short message (copy & paste) politely explaining the friend limit dilemma and ask them to join you on your Facebook page where they can also message you privately.  Clarify that you’d like to leave space for people that you know who might join Facebook and want to connect with you.  Then unfriend those people by clicking on their names, the Friends button on their personal Timeline, and Unfriend.

That way, when people you actually know put in a request, they won’t get the message that says you can’t accept any more friends.  I then go through each request, click on the person’s name and look to see whether they allow a message and send them a friendly email asking them to join my client on their Facebook page while providing the link to it.  You can only send approx. 60 messages at a time before Facebook warns you, but you won’t lose the chance to connect and this is a good way to grow your audience without having to pay for an ad campaign.

Alternatively, if you click on your friends list from your Timeline and scroll through it, you will often find friends that have no photo.  If you click on the link to their name you’ll see: “This account has been deactivated. Only you can see Alexis on your friends list. You have the option to unfriend Alexis?” (example).  You then click the live link that says unfriend [person’s name] and then click Remove From Friends and OK.  This will get rid of many people who count as friends on your list but who aren’t using Facebook.  Yes, this is tedious, time consuming work but you can hire someone like me to do it for you!

Facebook’s Promoted Posts

I don’t like the fact that Facebook is finding more and more ways to charge us to use it for marketing purposes, but that’s just the way it is.  They know how powerful they are.  Unfortunately, most of the posts that we administrators make on our Facebook pages now are only seen by a very small percentage of the people who have actually LIKED our pages. According to Zynali Marketing Solutions, “The average newsfeed distribution of a post from a page is 16%.  That’s correct, 84% of the people who are a fan of your Facebook page, are not seeing your posts.”  So we now have to pay Facebook to display our content in the News Feeds of people who are already connected to our pages.

Facebook introduced Promoted Posts earlier this year.  If your Facebook page has over 400 likes, you have the option of paying for a Promoted Post.  Make sure it’s a post with valuable content that you really want to push so that many more people will see it.  A Promoted Post doesn’t have to cost a lot.  Start with paying $5 or $10 to see how many extra people will end up seeing your post.  This could be for an upcoming event, special offer, new book, CD or product launch, crowdfunding campaign, etc.  You can choose to promote a post that you’ve already made but it can only be up to 3 days old.  Once you’ve created a Promoted Post, you should pin that post to the top of your Facebook page for maximum visibility.

Please take a few minutes to watch the video at this link so that you will understand what I’m writing about and bookmark this page so that you can find it in the future: https://www.facebook.com/help/promote

Good luck with your Promoted Posts!

Scully Love Promo Will Help You To Unlock The Mystery of Facebook Pages!


CONTACT
INFORMATION

Email: scullylovepromo@gmail.com
Website: https://scullylovepromo.wordpress.com
Facebook: www.facebook.com/ScullyLovePromo
Twitter: http://twitter.com/ScullyLovePromo
LinkedIN: http://ca.linkedin.com/in/christinebode


SCULLY LOVE PROMO WILL HELP YOU TO UNLOCK THE MYSTERY OF FACEBOOK PAGES!

Social Media Manager Christine Bode will teach you how to spread the love about you and your business using social media marketing techniques!

KINGSTON, ON – December 6, 2011 – Christine Bode of Scully Love Promo has been working as a social media manager for almost four years, specializing in the online promotion of musicians & authors, and has recently expanded her services to include local independent business owners.

Christine is offering a series of social media workshops and will host the first, Unlock the Mystery of Facebook Pages, on Tuesday, December 20, 2011 from 1:00 pm – 4:30 pm at #1-123 York Street, Kingston, ON K7K 1R1.

Christine recently presented similar workshops at Trillium College and The Power of Women Exchange and will teach you how to unlock the mystery of Facebook pages, beginning with answering your questions about Facebook and social media marketing in general. You will then learn how to create a great Facebook page and how to run it effectively in order to meet your specific goals.

COST:             $40 per person
SPACE:           Limited to 6 participants per workshop
EQUIPMENT:   Bring your own laptop

Future workshops will teach you how to unlock the mysteries of Twitter, YouTube, LinkedIn & WordPress.

TO REGISTER FOR THIS EVENT ON EVENTBRITE.COM SIMPLY CLICK THE BUTTON BELOW.

Register for Unlock The Mystery of Facebook Pages in Kingston, Ontario  on Eventbrite

Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.

What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.

Twiends – Just Another Social Media Gimmick!

Twiends.com is a tool to help you build your followers on Twitter, Facebook and YouTube. You can set up an account with them for free and will earn 50 free seeds right away but this will only apply to your primary account. If you try to set up an account for another user on your computer, the program reads your IP address and you’re able to set up the account, but you will not receive any benefit for having done so.

Seeds are used as currency to sell to people for following you. Twiends wants you to purchase packages of seeds from them for prices that vary from 75 seeds daily for $9.95/wk up to 20,000 seeds for $279.95. You can set your rate for how many seeds you offer people, but offering them 2 seeds is the minimum limit.

Twiends asks you to fill in your profile and add your social media profile URLs that you want to draw attention to and then you have to fill in 5 keywords that will assist the program in finding followers for you who have common interests.

I’m a small business owner with no budget but I’ve been using Twiends free service for a couple of weeks now and the service does work. I was able to increase my Twitter followers and members on my Facebook fan page by a wee bit and I’m grateful for that. However, the free portion of it isn’t terribly useful unless you’re prepared to spend hours earning seeds by following other Twitter users, liking Facebook pages, and watching YouTube videos and then sift through the detritus of people that you really aren’t interested in following anyway. Of all the people who use my seeds to follow me on Twitter, a very, very low percentage have stayed with me and an even lower percentage were actually people who I am interested in following. I will not follow anyone who doesn’t have an interesting bio to accompany their Twitter profile.

Twiends offers you free seeds periodically via email and today I was offered 250 seeds for writing a review about the program on Review Centre.com. It took two hours for the 250 seeds to be used up by people who either started following me on Twitter or liked one of the Facebook pages that I administer. I got email notifications that 59 people started following me on Twitter, but after 2 hours, I only had 40 extra followers. I gained 9 members on my Facebook page but I’m certain they won’t all stay with it.

You will lose followers on Twitter and fans on Facebook just as fast as you gain them because they’re not really screening you based on their interests (they just want to earn seeds for their own accounts) and I suspect for the most part you waste your time and your seeds. Some people have liked my Facebook page and then unliked it within a few minutes later and my seeds have been wasted. But then again, some people have actually stayed with the page for at least a week. It’s up to us to give them content that they’re interested in, after all.

This past week I also tried the free trial offered by Social Oomph which is a tool to help you to boost your productivity on Twitter by allowing you to schedule your Tweets ahead of time, and send auto-welcome DMs as well as auto-follow for $3.97 per month which is pretty cheap if you have a budget. I was able to find out who is actually following me on Twitter and I sent a large percentage (by hand, not using a DM auto-responder as that wasn’t part of the free deal) of my artist followers a request in a direct message to join me on my Facebook page in order to get to know me better. I had a pretty good response to that but some people were still suspicious and I was accused of spamming by one person. That wasn’t my intention. I am offering all artists the opportunity to post about their work on my page because I believe in the power of cross promotion and of actually trying to help others through networking. I enjoy sharing information about artists that I like and I also provide links to some great social media tips by experts in the field. I have gained a few more members for my page but it will remain to be seen whether or not they stay with it and actually participate.

I investigated these free trials to satisfy my own curiosity about them in order to find out if they actually work. Yes they do. But they’re not really free. Between Twiends and Social Oomph, I would recommend Social Oomph, for its capabilities, but to upgrade to a Professional account, you have to pay $29.97/month. I think that would be a better way to spend your money than to waste it on buying packages of seeds on Twiends which for all intents and purposes is basically just another social media gimmick from people who want your hard-earned cash and your ROI with this program just isn’t worth it.

Scully Love Promo’s Facebook Page Is For All Artists!

Hello everyone!

My Scully Love Promo Facebook page offers some great tips on social media as well as information about very talented musicians, authors, photographers, and other artists. In fact, all artists are invited to LIKE the page and are welcome to post links and information about their own work.

Today the Scully Love Promo page has 1,182 members and I would love to see it reach 1,200 by the end of the week. I believe in the power of networking and helping each other to spread the love about our work. There is enough room for everyone to be successful and none of us can do it alone. Especially in light of the changes made to Facebook pages and the fact that if we are not an administrator of a page, we can only share it by either posting a link on our wall or by sending a link via email to our personal friends – unless we want to pay for a Facebook ad. So we need each other more than ever! Cross promotion can be very effective and as you know, it takes a village! I encourage all page owners to LIKE other pages as their page (i.e., refer to the Manage tab in the Admin Panel at the top of your page that says Use Facebook as…in my case, Scully Love Promo) which will feature them in the LIKES box on the right side of the Timeline-style page and help to cross promote those artists or businesses that you would recommend.

The Scully Love Promo Facebook page is just one way in which I promote the talented people that I get to know. I write entertainment reviews and interviews which you are familiar with if you read this blog, for Press +1, Canada’s largest online indie entertainment magazine (it has a readership of 3 million!) and Jill Crossland’s TimeFinders – Women Writing For Women. I also write books reviews for HarperCollins Canada and Simon & Schuster and post them on Amazon, and post press releases for local theatre and music events.

Last but not least, is my Scully Love Promo social media management business. I specialize in assisting musicians and authors with their social media marketing campaigns using Facebook, Twitter, YouTube, LinkedIn, Pinterest, MySpace and WordPress among other top sites, and have created dozens of Facebook pages for artists as well as local businesses. I am one of three administrators of the official Facebook page for Bob Geldof, the Irish musician (former leader of The Boomtown Rats), successful entrepreneur, Band AID and Live AID founder and humanitarian who was knighted by the Queen of England for his tireless fundraising & awareness efforts on behalf of Africa.

I would be honoured to help spread the love about you!

NOTE: This article was updated on March 26, 2012