Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

Introducing Laurie Brown of LJB Artist Management (Managing with Integrity)

LJB Artist Management LogoFor those of you who are following Scully Love Promo and me, Christine Bode, through social media, you’ve probably noticed that I have updated my website but I no longer have a Facebook business page. I deleted it about a year ago because at this point, as a solopreneur who works with musicians & artists, I don’t have the budget to pay to play on Facebook.

However, I have been utilizing the power of Twitter (for free) to make new connections and recently had the pleasure of making the acquaintance of a lady who I have a lot in common with. We both work in the music industry and think a lot alike in terms of how important it is to help each other out there in the social media stratosphere in order that we can all be successful at what we do.

Meet Edmonton based Laurie Brown of LJB Management (Artist Management), an artist manager with integrity, who can help both part-time and full-time musicians manage their day-to-day business operations and build their career.

With a professional designation in “Music Business – Artist Management” from Berklee College of Music, Artist Manager, Laurie Brown can bring a wealth of experience and organizational skills to your career and allow you, the artist, to do what you do best – create and play music.

MANAGEMENT SERVICES:

Craig Moritz and Laurie Brown

Country singer-songwriter Craig Moritz with his manager, Laurie Brown.

LJB Management offers services for full-time and part-time musicians whose careers have reached the point where they need assistance with day-to-day business operations. LJB Management helps artists with Career Planning, Grant Writing, Copyrights, Royalty Collection, Festival and Showcase Submissions, Branding, Corporate and Event Bookings and more.

MANAGEMENT CONSULTING and PROJECT WORK:

Not every artist needs to have a full-time manager on monthly retainer. SOME artists need assistance with SOME projects SOME of the time. LJB Management also offers management consulting services, tailored to each individual artist’s needs, at an hourly rate. Assistance with industry driven projects such as SOCAN paperwork, grant writing, showcase and festival submissions, and building a business/career plan is provided on a “per project” basis.

CORPORATE BOOKING:

LJB Management has a unique and diversified roster of talent to bring to corporate and private events. Whether planning a corporate party, family event, charitable fundraiser, sporting event, or any other gathering where entertainment is required, LJB Management will have an artist that will fit the bill.

INDUSTRY ASSOCIATIONS and AFFILIATIONS:

Alberta Music Industry Association (AMIA)
Association of Country Music in Alberta (ACMA)
Canadian Country Music Association (CCMA)
Western Canadian Music Association (WCMA)
Music Managers Forum (MMF)
Arts Touring Alliance of Alberta (ATAA)

Laurie keeps her rates as low as possible as she knows how tough it is for artists these days.  Her rates for consulting are $50 per hour (a normal consult is about 2 hours) and $25 per hour for projects. She will do an estimate on the project so the artist knows up front what the costs will be.  If the hours are higher she’ll honour her original estimate (as long as the project hasn’t changed drastically) and if the hours are lower, she charges the lesser rate. For grants, the fees vary depending on what type of grant you are applying for and what is required (i.e.: marketing plans add a lot of time to an application if the artist does not already have one), but Laurie will provide a quote for grant writing as well.

If you’re looking for Laurie’s expertise, don’t hesitate to contact her.

Website: www.ljbartistmanagement.com
Email: ljbmanagement@live.ca
Phone: 780-446-1849

You may not have visited the Our Global Team page on my website, but if you haven’t, take a look, and you will learn about the people on my team who I’m more than willing to refer to anyone who may need their services. They are all trust-worthy individuals who excel at what they do and their services are complimentary to my own. If you think you’d be a good fit and would like to join Our Global Team, please contact me.

Learn How To Perfect Your Pinterest Profile Now!

Christine Bode Pinterest profile“Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.” ~ MASHABLE

Just last week, I discovered the reason why Pinterest is the fastest growing social media site ever!  Since 2010, Pinterest has gained over 11 million users and it’s growing like wildfire every day.  I looked at the Google analytics for Pinterest and in one month it grew by over 100%.  I also found out why so many people have become addicted to Pinterest because I became one of them.  Pinterest’s audience is 97% female.

I’ve read quite a few posts lately by social media experts about the fact that Pinterest is all the rage and that anyone who is marketing with social media should not overlook it.  This platform makes sharing of images super easy and it has proven to drive traffic back to the websites the images are linked to, extremely well.  In a recent techie report that I read, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Google+ combined!  I prefer it to all of those sites, although I enjoy YouTube very much.

Pinterest is a collection of online pin boards (think scrapbook) on which you pin images and add descriptions, links and hashtags that direct people back to their original source.  It’s entirely captivating for visually oriented individuals and the possibilities for self-expression are endless, not to mention the fact that it’s so much fun!

On Pinterest you have followers (like on Twitter) and you can follow people or just their boards, in return.  Users can comment on the images and you can include links & hashtags like we do on Twitter to direct someone to a specific website or to aid in a keyword search.  You have to have a Facebook or Twitter account in order to create a Pinterest profile and right now, you still have to be invited to it by a member.  Pinterest synchs in all of the people we’re connected to on Facebook or Twitter who have Pinterest accounts already so that we have a potential built-in audience to begin with.

Here’s a link to more info about Pinterest and a free HubSpot eBook that you can download on How to Use Pinterest for Business:

http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx

This recent article in Forbes will give you more of an idea about the power of Pinterest:

http://www.forbes.com/sites/anthonykosner/2012/02/18/10-reasons-pinterest-booked-10-million-visitors-a-month-so-fast/

Facts to Remember

  • Install your Pinmarklet right away by adding it to your toolbar
  • Rename your pin boards
  • Pins are chronological
  • Don’t pin directly from Google images as you want to properly credit your sources
  • Don’t pin anything without crediting the source
  • Don’t be sleezy and post stuff in unrelated places!
  • Don’t send people to a link that’s unrelated
  • Follow friends from Facebook & Twitter
  • Comment on other people’s pins to get more followers
  • Create your own pins
  • Re-pin stuff or create a new board
  • Create boards that other followers can contribute to
  • Pin videos
  • Think of keywords and use #hashtags
  • Tag people the same way you tag someone on Facebook using @
  • Don’t tag people without a purpose
  • Don’t use it purely as a tool for self-promotion
  • Link images that you’ve used on your blog back to your blog posts
  • Be creative, be creative, be creative!

Okay, so what’s stopping you from joining Pinterest?  If you need an invitation, simply email me at scullylovepromo@gmail.com and I’ll send you one and follow you!

Happy pinning!

*NOTE OF CAUTION:  Excessive pinning can lead to Pinsomnia!

Walk Tall Brand Design & Music Promotion: Walk Tall Or Don’t Walk At All!

The music world is a small place and over the past year I’ve met many new people & friends because of the concerts I’ve attended.  One of those friends is a man I met through my favourite Irish singer-songwriter, Andy White, and his name is Andrei Talbot of Brighton, ON.

Andrei is the creative force behind Walk Tall Brand Design and Music Promotion.  He’s just launched a new website and offers services in:

  • brand design
  • music bookings/promotion
  • advertising and marketing
  • corporate communications
  • web site design
  • social media marketing
  • photography
  • writing and research
  • public relations

Walk Tall Brand Design & Music Promotions presents and promotes only the very best in live independent music.  Some of the many talented musicians on its roster are: Andy White, Lucas Stagg, Jay Aymar, Ariana Gillis, Whitney Rose, Ginger St. James and Kirsten Jones.

Walk Tall works with a broad scope of venues; from bars and club shows to corporate events at wineries, galleries, private house concerts and more.

In addition Walk Tall delivers top level brand design and online promotions to promote all of their events by combining their passion for design with their passion for music.  And if you are an artist or business requiring creative services they can make you walk tall too!

Land of Hope and Dreams - Springsteen in Ireland Book Walks Tall!Land of Hope and Dreams – Springsteen in Ireland book Walks Tall!

Check out PDFs for Walk Tall’s music promotions here: Walk Tall Promo and about its brand design here: Say What Brand Design

Contact Andrei Talbot and tell him Christine Bode of Scully Love Promo sent you!

Mobile: 416.571.6802
Direct:  613.475.5441
andrei@walktalldesign.com
www.walktalldesign.com
www.facebook.com/walktallandrei

What You Need To Know About Your Online Presence

An excellent website design by Sarelia Design + Development

Whenever I am approached by a potential client, I generally do an assessment of their online presence to find out what they already have in place, what needs improvement, what’s missing and what should be implemented in order to ensure maximum opportunities for marketing and social media interaction.

The most important thing for any artist or business to have in place is a really good-looking (not too busy) and functional website that obviously highlights what they have to offer.  It should be carefully proofread to ensure that there are no typos or spelling mistakes and fonts should be limited to two easy-to-read styles that are no smaller than 11 pt.  Colours should be limited as well to only a few and they should be complimentary.  If you’re not good with colour schemes, seek the advice of someone who is.  Your website should also contain clickable social media icons on the home page that will take viewers directly to their Facebook page, YouTube channel, Twitter account, Google+ or LinkedIn profiles or WordPress/Blogger blog.  If you’re like me and don’t have the budget to pay a professional web designer yet, I highly recommend a WordPress site as it has a lot of functionality and is quite easy to use.

I believe that in this new age of social media marketing it is also important to have a professional photo of YOU and/or your logo on your website that is consistently branded across all of your social media networking sites.  The whole point of social media marketing is to be accessible and to connect and engage with your audience.  If you don’t reveal what you look like people will think you have something to hide (and don’t use a photo of yourself wearing sunglasses either!).  Ultimately a person will become a fan or buy your product because of the quality of it and their own personal tastes, but putting yourself out there online is now mandatory for anyone trying to sell something on the Internet.

If you’re selling art, CDs or books/eBooks, make sure that they can be purchased right from your website or at the very least from an excellent online distributor like iTunes, CDBaby or BookBaby, Amazon, Etsy, etc. with applicable links in place.

I always recommend that my clients have a Facebook page, a YouTube channel and a Twitter account because of what you can do with these three platforms when they’re all interlinked and consistently branded and you know how to use them effectively.  They work together to produce a finely tuned marketing machine.

MySpace is dead and an utter waste of time…even for musicians.  No one is interacting there anymore and the only email or comments you’ll receive are from other musicians trying to market themselves.  However, video and photos are worth a thousand words!  Now is the time to consider starting a video blog (a.k.a. Vlog) or to create a Flickr photostream that you can integrate into your website or Facebook page.

The number one most important thing to consider when using social media marketing to sell something is to think outside the box!  Think of as many creative ways as you can in which to engage and interact with people in order to keep them coming back to your sites again and again, and even more importantly, recommending them to their friends!

Plan for Success: Education and Support for New and Aspiring Authors

FOR IMMEDIATE RELEASE

Contact: D. Mollin, Public Relations and Marketing
lotusmoonpress@ymail.com
1.888.767.8423

 Plan for Success: Education and Support for New and Aspiring Authors

Toronto, Ont., December 6th, 2011 – What is the difference between a best seller and an unknown book title?  A solid business and marketing plan, according to www.PublishandPromote.ca (the education division of Lotus Moon Press).

“Most authors dream of writing a best seller, appearing on a celebrity TV show and touring the country from coast to coast.  But where they fall short is having a real understanding of the business of being a successful author, and investing the time to write a solid business plan for promoting and marketing their book(s),” explains Deenah, PR and Marketing for Lotus Moon Press.

The new education division of Lotus Moon Press, PublishandPromote.ca, was created to equip new aspiring authors, in Canada and the United States, with the know-how, tools and resources needed to be successful, and connect them to the most appropriate channels for distribution and obtaining media attention in a strategic and cost-effective manner.

One of the goals of PublishandPromote.ca is to ensure that new and aspiring authors also avoid costly mistakes, such as targeting their audience inappropriately, sending out an inconsistent image and message, not creating professional sales tools or media kits, and poor planning of publicity and marketing campaigns.

Whether authors decide to self-publish or submit a proposal to a publisher, they need to understand the business of publishing and promoting in order to be successful!  Everything you need to know is just one click away in our comprehensive e-course.

What clients are saying:

“PublishandPromote.ca’s e-course gave me the confidence and knowledge I needed as a new author in original and exciting ways that I feel will ultimately reward me with a financially and critically successful book and promotional tour.”

~ Kevin N., Toronto, Writer and Musician
(Book proposal to Hay House in progress)

“From start to finish, the team at PublishandPromote.ca were timely, efficient and professional.  I could not have asked for better service.  I would highly recommend them to anyone who is interested in publishing a book.”

~ Francine Alfred, Founder and President, Talent Unleashed

“PublishandPromote.ca’s e-course provides an excellent overview of the complicated realm of publishing.  I would highly recommend this course to any first-time author.  This company’s expertise and guidance takes aspiring writers from developing initial vague ideas to a polished finished book.  Whether self-publishing or seeking a publishing house, PublishandPromote.ca is a new author’s best friend.”

~ Shirley C. Toronto, Artist
(Book in Progress)

About PublishandPromote.ca:

PublishandPromote.ca is the education division of Lotus Moon Press, based in Ontario, Canada, and is dedicated to teaching aspiring and new authors across North America about the business of book publishing and marketing and how to promote their books and themselves professionally.

For more information about author services, please visit www.publishandpromote.ca

or call toll free 1.888.767.8423

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What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.

Scully Love Promo’s Facebook Page Is For All Artists!

Hello everyone!

My Scully Love Promo Facebook page offers some great tips on social media as well as information about very talented musicians, authors, photographers, and other artists. In fact, all artists are invited to LIKE the page and are welcome to post links and information about their own work.

Today the Scully Love Promo page has 1,182 members and I would love to see it reach 1,200 by the end of the week. I believe in the power of networking and helping each other to spread the love about our work. There is enough room for everyone to be successful and none of us can do it alone. Especially in light of the changes made to Facebook pages and the fact that if we are not an administrator of a page, we can only share it by either posting a link on our wall or by sending a link via email to our personal friends – unless we want to pay for a Facebook ad. So we need each other more than ever! Cross promotion can be very effective and as you know, it takes a village! I encourage all page owners to LIKE other pages as their page (i.e., refer to the Manage tab in the Admin Panel at the top of your page that says Use Facebook as…in my case, Scully Love Promo) which will feature them in the LIKES box on the right side of the Timeline-style page and help to cross promote those artists or businesses that you would recommend.

The Scully Love Promo Facebook page is just one way in which I promote the talented people that I get to know. I write entertainment reviews and interviews which you are familiar with if you read this blog, for Press +1, Canada’s largest online indie entertainment magazine (it has a readership of 3 million!) and Jill Crossland’s TimeFinders – Women Writing For Women. I also write books reviews for HarperCollins Canada and Simon & Schuster and post them on Amazon, and post press releases for local theatre and music events.

Last but not least, is my Scully Love Promo social media management business. I specialize in assisting musicians and authors with their social media marketing campaigns using Facebook, Twitter, YouTube, LinkedIn, Pinterest, MySpace and WordPress among other top sites, and have created dozens of Facebook pages for artists as well as local businesses. I am one of three administrators of the official Facebook page for Bob Geldof, the Irish musician (former leader of The Boomtown Rats), successful entrepreneur, Band AID and Live AID founder and humanitarian who was knighted by the Queen of England for his tireless fundraising & awareness efforts on behalf of Africa.

I would be honoured to help spread the love about you!

NOTE: This article was updated on March 26, 2012

Top 10 Tips For Self-Promotion On MySpace


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Top 10 Tips for Self-Promotion on MySpace

As someone who gets paid to help talented musicians and authors promote themselves and their talent on MySpace, I’ve learned a few tips along the way that I thought I would share with you.

1. Keep your profile simple, clean and easy to read. Use complimentary colours and uncluttered backgrounds in your layouts and be careful of what text colours you use. Be aware of the size of your font too. If a person can’t easily read your profile, they won’t know what you want them to know about you!

2. Be sure to use an attractive, classy, eye-catching profile picture and add new photos to your albums quite frequently. People love photos!

3. Don’t let more than one audio file run on your profile page. If videos and songs are running at the same time the cacophony will turn people off and they’ll leave your profile right away.

4. Don’t include too many photos, videos, attachments or applications that the program has to download every time someone visits your profile or they’ll get bored during the wait (because some people still don’t have High Speed Internet) and go elsewhere.

5. Take the time to answer everyone who sends you an email or leaves you a comment. They’ve been generous enough with their time to initiate contact, so you should definitely reciprocate. But don’t say “Thanks for the add” because it’s the most overused cliché on MySpace!

6. Write a blog! People want to know about your news, particularly if they’ve subscribed to your blog, and if you have something interesting to say, they’ll even read it! Invite your friends to subscribe to your blog and subscribe to other blogs that you find interesting too.

7. Keep bulletins to a minimum. Most people don’t take the time to read them anyway so if you’re going to send out a bulletin, do so sparingly and make sure you’ve got a title in the subject line that will catch people’s attention.

8. Take the time to encourage your new friends to use one of your songs (if you’re a musician) as their profile page song and if you’re an author, offer them a free PDF download of your work to seize their interest.

9. Contests for free product will get your friends’ attention! Everyone loves contests and it’s an easy way to get them involved. Competitions for merchandise, free tickets, books or a place in your Top Friends list are great ways to spread the word about what you do.

10. Most importantly, remember that MySpace is about relationships. People like to connect with others and if you are sincere they will be drawn to you. If you don’t take the time to build them, you won’t reap the benefits.

NOTE: Call me old-fashioned but I preferred MySpace before it tried to compete with Facebook by including all those applications and games to download. People who are on MySpace to promote their CDs, books, art, etc. don’t want to play games and don’t have time for them either.

For more valuable information about marketing and promotion on MySpace, check out MySpace Music Marketing: How to Promote & Sell Your Music on the World’s Biggest Networking Web Site by Bob Baker. The information applies to anyone who is using MySpace for promotional purposes. If you would like a PDF copy, email me at scullylove@cogeco.ca and I’ll send you one.