Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

2013 in Review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 15,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 6 sold-out performances for that many people to see it.

Click here to see the complete report.

My First Podcast Interview on The Rachel Love Show

 

The Rachel Love ShowI gave my first radio podcast interview on Thursday last week about how I turned my passion for music into my dream job and am finally living an authentic life at age 49 (although I wasn’t supposed to discuss age!) on The Rachel Love Show on A2Zen.fm with authors and radio hosts Rachel Love and Dianna Bellerose and thought that you might enjoy listening, as it’s an opportunity for you to get to know me better, so here’s the link:

http://podroom.a2zen.fm/podcasts/the-rachel-love-show/the-new-rachel-love-show-5#.UgQzhdK1GSo

A big thank you again to Rachel & Dianna for asking me to do the interview. I had fun, we had some laughs and I’m happy with how I came across! 

 

Christine Bode of Scully Love Promo on The Rachel Love Show: Thursday, August 8, 2013

The Rachel Love ShowI’m very pleased to have been asked to be interviewed on The Rachel Love Show, an online podcast on Thursdays at 4:00 pm EST that features topics such as education, self-help, health, spirituality, entertainment and more.

I will be appearing live on Thursday, August 8th at 4:00 pm for my very first podcast ever and will be interviewed by Rev. Rachel LoveGhost Whisperer / Medium / Intuitive, Transition Coach & Associate Minister – Intuitive Instructor, Sacred Hoop Center and Founder of Goddess Love, Rachel Love’s School of Intuitive Intelligence, as well as Dianna Bellerose who is an author, motivational speaker, radio host and women’s advocate. I’m a little nervous but I understand from testimonials from other women who’ve appeared on Rachel’s show that it’s more like having a conversation than an interview. So bear with me if I choke at all!  I’m quite good on the phone so I hope I’ll be as good in a live podcast.

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Learn to Change your Perceptions and your Life by the woman who understands better than most about transitions, Rachel Love!

Join Rachel Love and her Co-Host Award Winner Author for Best Romance Dianna Bellerose, author of the Novel Fire and Ice every Thursday at 4 pm eastern on A2Zen.fm.

Rachel & Dianna interview some of the most interesting New Thought Leaders available. Everything from Activism- 2- ZEN,  The Rachel Love Show Has It All!

Women Who Make A Difference: Interview With Social Media Maven Christine Bode by Renee McDade

I am so honoured and grateful that my new Facebook friend, the very lovely Renee McDade who is an entrepreneur, accessory designer and lifestyle and business consultant from Athens, Georgia, as well as a news commentator, blogger & an aspiring social media marketer herself (whew, I’m tired just thinking about everything she’s doing!), decided to interview me for her blog and news network.

This is our interview and in it, I think you’ll discover a little bit more about how I think and why I do what I do.  Thank you so much Renee!!

MY INTERVIEW WITH SOCIAL MEDIA MAVEN CHRISTINE BODE

Christine Bode was one of the first to catch my eye out of the numerous people that I had met on Facebook back in November of 2011. My connection with Christine made me want to learn more about her. Christine’s web site (https://scullylovepromo.wordpress.com) had such rich content that I stayed there for awhile just reading and connecting to the different links. As I read I could feel the positive energy. Her site read like a social media adventure story and I saw the workings of social media management in a whole new way. I knew at that moment that I had found a mentor and a new friend. It has been a great honor to interview Christine Bode. Her strength, brilliance and her willingness to share so much about the work she loves is what I admire about her the most.

Social Media Mavens are described as exhibiting innovation in creating and connecting online communities.  They demonstrate leadership in the field by skillfully using social tools to bring in likes, comments, tweets, etc., to deliver an unparallel level of community engagement. This truly describes Christine Bode, who has an impressive social media portfolio. Christine has worked with a wide range of musicians, bands, singer-songwriters, novelists, children’s book authors and independent business owners.

Christine Bode, Professional Social Media Manager, and Internet Promoter, is the owner of Scully Love Promo, which she started in 2008. Scully is the name of Christine’s beautiful dog (a female Goldendoodle).

The Interview with Christine Bode:

RMcDade:  Please share what’s going on with your latest project, the social media workshops.

Christine Bode:  I have just started hosting social media workshops and gave my first one last week.  It went really well and gave me the confidence to continue with them in 2012.  I hope to host at least one a month.  I will concentrate on teaching people about the sites I know the most about which include Facebook, Twitter, YouTube, LinkedIn and WordPress.

RM:  While working as a Social Media Manager for almost 4 years, please share what you see as the most repetitive need that your clients ask for help with?

CB:  My clients know that they need to have a social media marketing campaign in place but they’re not sure exactly what to do in order to make it effective.  I help them to get everything up and running, teach them how to use each site properly, and assist with expanding their audience.  My clients need someone to help them with social media because they don’t have the time to do everything that’s required to share all their content, build their network and actually run their business or create their products.

RM:  What inspires you to continue your work in Social Media in spite of the ups and downs over the years?

CB:  To be honest there haven’t been any downs.  I just started working for myself full-time late this year (I’ve always had another part-time job to help supplement my income) and the only thing that’s a bit nerve-wracking is wondering if I’ll make enough money to pay my rent & bills every month.  I love this job though and I find it very interesting because I have to keep learning more and more about social media marketing myself all the time in order to remain relevant.  I also love being my own boss and keeping my own schedule!

I started working with Facebook for one client (a British author) in 2008 and since then, every year I’ve been blessed to work with more and more interesting, talented people.  My client roster has increased significantly this year.  I’m a huge fan of the Arts, so I work primarily with musicians, authors and artists.  A couple of my clients have recommended me to a number of people so my business income doubled this year.  I love them for that!  The best thing about working in Social Media is the people that I get to work with.

RM:  Christine please share your definition of success and true wealth? For you, what is ‘enough’?

CB:  I do believe in ‘ENOUGH’ and I know that I am richer already than most of the world’s population.  I know that we can’t take cash, toys, or any other material things with us when we die and I truly believe that the most important thing in life is to spend as much quality time as possible with the people we love and to never stop learning or sharing.

Money is important insofar as we need to have our basic needs met and it’s even nice to have a little extra once in a while (I really need a vacation as I haven’t had one in 8 years so I’ll spend any extra cash that comes my way on travel when I have the chance and I confess I do buy CDs, DVDs & books regularly), but I’ve never cared about it enough to focus on “getting rich”…I couldn’t care less.  I’d rather have free time to read a good book, go to the movies or a play or concert with a friend, or just spend time in nature with my dog.

I quit a $50K per year job working for Canada’s leading entertainment lawyer in Toronto in 2004 to move back to Kingston to be closer to my family when my beloved cousin died at age 50 from prostate & bone cancer.  I realized after a two year period during which I went to 8 funerals and had several other tragic things happen in my life that all that really mattered to me was spending as much time with my family & loved ones as I can.  So I moved back toKingston where my whole family is and although finances & employment have been a constant challenge ever since, I’m not sorry that I made the move.  I enjoy every moment that I get to spend with my parents and my two sisters and their families and my close friends here to the fullest.  I don’t have the same kind of stress in my life and I knew it was time to stop watching capitalist lawyers make millions of dollars a year while their assistants made a pittance in comparison and they weren’t in the least bit grateful for how hard we worked.  It’s so true that absolute power corrupts absolutely and I don’t think that people, just because they can, need to make their services so exclusive that only a select few can afford them.  I met someone this year who taught me about being a social entrepreneur and I really admire her.

RM:  To date, what has been your most rewarding accomplishment or moment with your Social Media work?

CB:  This year has definitely been the most rewarding and some of the things I’m proud of accomplishing are: working for several Juno-nominated musicians; assisting a music publishing company in getting almost 60,000 views of a single video on YouTube in 3 months; collaborating with an author, healer & public speaker with the launching of her successful social media marketing campaign that has resulted in the sale of hundreds of copies of her book; helping the creator of a 2D animated YouTube series to get noticed by the William Morris Agency in LA & Fashion Television; and being able to provide social media assistance and online promotion to three of my favorite Irish singer-songwriters.

RM:  What advice would you give to anyone just beginning to work in Social Media as it relates to the following: finding their niche market, connecting and networking, and what kind of person do you have to be to stick with this business?

CB:  First and foremost you have to love people to work in this business.  You have to enjoy working on the computer, being sociable, and learning new things all the time.  Work with people who you admire, who move you, and who could call you their fan.  Work with people who work in businesses or industries that interest you.  Concentrate on being really good at a few things and don’t try to be all things to all people.  Don’t be afraid to set boundaries because people will try to take advantage of you.  Don’t under sell yourself (I made that mistake)!  Don’t be upset if someone deletes you as a friend online.  Be friends with people you have lots in common with.  Be open, be honest, be willing to share and don’t compromise your personal integrity for anyone.

Christine Bode lives in Kingston, Ontario

Social Media Management, Internet Promotion, Virtual Assistance, Proofreading & Editing

For more information or to contact Christine Bode:

http://www.facebook.com/christine.bode

https://scullylovepromo.wordpress.com/about/

Interview by Renee McDade/RMcDade News Network

2011 Has Been A Good Year For Scully Love Promo!

Photo by Maria Offin Photography

Like every single person I’ve worked with over the past four years as a social media manager and internet promoter, I have trouble promoting me.  It’s not natural for most of us to toot our own horn – and I’m usually quite busy tooting the horns of others – but it’s the end of the year and I am very happy to report that 2011 has been the best year so far for Scully Love Promo!

Over the past year, not only have I doubled my income, but I’ve also:

  • Worked as a social media manager and virtual assistant for several Juno-nominated musicians (as well as a Canadian Folk Music Award winner and CCMA nominee) and kept them organized and in the loop while on tour
  • Assisted a music publishing company in getting 60,000 views of a single video on YouTube in 3 months
  • Helped a Juno-winning musician reach almost 2,000 fans on Facebook in 5 months without using any paid ads or gimmicks
  • Collaborated with an author, healer & public speaker with the launching of her successful social media marketing campaign that has resulted in the sale of hundreds of copies of her book
  • Helped the creator of a 2D animated YouTube series to get noticed by the William Morris Agency in LA & Fashion Television
  • Provided social media assistance and online promotion to three of my favourite Irish singer-songwriters, including Sir Bob Geldof
  • Proofread and edited a 460 page World War II action adventure novel and created a WordPress blogging website for its author

I’ve done many other things as well, but those are some of the highlights.  I continue to learn new things about social media and online promotion, build upon my skill set, talk to and work with the nicest and most interesting people, and relish the luxury of working from home (often in my pajamas!) for clients who truly appreciate what I do for them.  This certainly beats the hell out of working for lawyers!

It is with sincerity, humility and gratitude that I thank the following people for trusting me with social media marketing, online promotion and virtual assistance this year:

Ann Vriend
Darin Steckler
Dawn James
Chris McKhool
Shari Ulrich
Sue Kenney
Lou Tucci
Dave Moore (Roadmap Music)
Brian Howald
Camille Blue Amy
Kelli Trottier
Kirsten Jones
Jennifer Gasoi
Deborah Kimmett
Philip Tennant
Glenna Green
Tim Aylesworth
Deenah Mollin
Kindah Mardam Bey
Per-Henrik Guerth
Peg Campbelton & Michele Heaney
Cheryl Hiebert
Jill Crossland & Connie Larsen
Tom Ivison
Al Rankin
Pauline Vaughan
Michelle Dickerson

It has truly been my pleasure to work with you and I look forward to collaborating further in the future!

And to all my family and friends, both online and off, thank you for LIKING those Facebook pages I’ve invited you (see www.facebook.com/pages) to, for retweeting my tweets, watching all those YouTube videos, reading my blogs, and for being the awesome people that you are!  I couldn’t do what I’m doing without you!

All my best for a fabulous & non-cataclysmic 2012,
Christine

Scully Love Promo Will Help You To Unlock The Mystery of Facebook Pages!


CONTACT
INFORMATION

Email: scullylovepromo@gmail.com
Website: https://scullylovepromo.wordpress.com
Facebook: www.facebook.com/ScullyLovePromo
Twitter: http://twitter.com/ScullyLovePromo
LinkedIN: http://ca.linkedin.com/in/christinebode


SCULLY LOVE PROMO WILL HELP YOU TO UNLOCK THE MYSTERY OF FACEBOOK PAGES!

Social Media Manager Christine Bode will teach you how to spread the love about you and your business using social media marketing techniques!

KINGSTON, ON – December 6, 2011 – Christine Bode of Scully Love Promo has been working as a social media manager for almost four years, specializing in the online promotion of musicians & authors, and has recently expanded her services to include local independent business owners.

Christine is offering a series of social media workshops and will host the first, Unlock the Mystery of Facebook Pages, on Tuesday, December 20, 2011 from 1:00 pm – 4:30 pm at #1-123 York Street, Kingston, ON K7K 1R1.

Christine recently presented similar workshops at Trillium College and The Power of Women Exchange and will teach you how to unlock the mystery of Facebook pages, beginning with answering your questions about Facebook and social media marketing in general. You will then learn how to create a great Facebook page and how to run it effectively in order to meet your specific goals.

COST:             $40 per person
SPACE:           Limited to 6 participants per workshop
EQUIPMENT:   Bring your own laptop

Future workshops will teach you how to unlock the mysteries of Twitter, YouTube, LinkedIn & WordPress.

TO REGISTER FOR THIS EVENT ON EVENTBRITE.COM SIMPLY CLICK THE BUTTON BELOW.

Register for Unlock The Mystery of Facebook Pages in Kingston, Ontario  on Eventbrite

What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.

Scully Love Promo’s Facebook Page Is For All Artists!

Hello everyone!

My Scully Love Promo Facebook page offers some great tips on social media as well as information about very talented musicians, authors, photographers, and other artists. In fact, all artists are invited to LIKE the page and are welcome to post links and information about their own work.

Today the Scully Love Promo page has 1,182 members and I would love to see it reach 1,200 by the end of the week. I believe in the power of networking and helping each other to spread the love about our work. There is enough room for everyone to be successful and none of us can do it alone. Especially in light of the changes made to Facebook pages and the fact that if we are not an administrator of a page, we can only share it by either posting a link on our wall or by sending a link via email to our personal friends – unless we want to pay for a Facebook ad. So we need each other more than ever! Cross promotion can be very effective and as you know, it takes a village! I encourage all page owners to LIKE other pages as their page (i.e., refer to the Manage tab in the Admin Panel at the top of your page that says Use Facebook as…in my case, Scully Love Promo) which will feature them in the LIKES box on the right side of the Timeline-style page and help to cross promote those artists or businesses that you would recommend.

The Scully Love Promo Facebook page is just one way in which I promote the talented people that I get to know. I write entertainment reviews and interviews which you are familiar with if you read this blog, for Press +1, Canada’s largest online indie entertainment magazine (it has a readership of 3 million!) and Jill Crossland’s TimeFinders – Women Writing For Women. I also write books reviews for HarperCollins Canada and Simon & Schuster and post them on Amazon, and post press releases for local theatre and music events.

Last but not least, is my Scully Love Promo social media management business. I specialize in assisting musicians and authors with their social media marketing campaigns using Facebook, Twitter, YouTube, LinkedIn, Pinterest, MySpace and WordPress among other top sites, and have created dozens of Facebook pages for artists as well as local businesses. I am one of three administrators of the official Facebook page for Bob Geldof, the Irish musician (former leader of The Boomtown Rats), successful entrepreneur, Band AID and Live AID founder and humanitarian who was knighted by the Queen of England for his tireless fundraising & awareness efforts on behalf of Africa.

I would be honoured to help spread the love about you!

NOTE: This article was updated on March 26, 2012