Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

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In Honour of Social Media Day: Book Me Today & Save!

Mashable Social Media Day

According to Mashable (www.mashable.com – @mashable), one of the leading tech & social media experts online today, it’s Social Media Day or if you’re on Twitter – #SMDay (trending now).

http://mashable.com/2015/06/30/happy-social-media-day-2015/ – Read all about it here.

I’m enough of a social media geek to play along so in honour of it being Social Media Day, I’m offering – TODAY ONLY – last year’s rates to any new clients who need assistance with their social media management or marketing. I specialize in working with musicians, authors & artists and you can read more about my services here.

Have you simply had enough of the stress & annoyance of being forced to participate in social media marketing to get anywhere with your music careers? How many of you just don’t care or worry about it?

Here’s “19 ways social media has ruined our lives” from METRO magazine:

(*Warning: This article MIGHT make you laugh!)

http://metro.co.uk/2015/06/30/19-ways-social-media-has-ruined-our-lives-5267360/

Now, don’t you feel just a little better?

The Global Spotlight Podcasts with Twitter Marketing Specialist Keith Keller

Keith KellerMelbourne based Global Twitter Marketing Specialist Keith Keller is considered amongst the top 1% of Social Media influencers in the world.

Keith is a popular speaker and has appeared on numerous radio shows, teleseminars, webinars and Google hangouts around the world.

I’d like to help Keith spread the word about some of his brand new projects, products and podcasts because he’s taught me so much about Twitter and is always helpful to me there as well. You can read more about him and his latest projects here.

Here’s the first two installments in the brand new series of podcasts: The Global Spotlight

“Believe In Yourself & Ignore The Naysayers” 

www.TinyURL.com/BelieveMP3

Do You Have “Passion & Purpose” For What You Do?

www.TinyURL.com/PurposePodcast

Keith is very VERY excited about this new project and would love your feedback.

THE GLOBAL SPOTLIGHT PODCAST

A fresh episode comes out every two weeks on iTunes now and Keith has a lovely newsletter that goes along with that as well – If you would like to get a copy you can register here.

Follow Keith Keller on Soundcloud for his Crack The Twitter Code one on Crack The Twitter Codeone coaching series and more, or become an affiliate for his new Coaches Connection Academy.

How To Get The Most Out Of Twitter Ads

Twitter Money BagRecently, I attended a webinar sponsored by Twitter on getting the most out of Twitter ads and I’d like to share the main points I came away with about how to do that. I’ve listed them in point form for ease of reference.

When creating a Twitter ad, these are the things that we must be aware of:

  • Define your goal. What are you trying to promote?
  • Tweet Best Practices – see https://business.twitter.com/best-practices
  • Choose which metrics you will use.
  • Engage with your audience.
  • Ask questions that tie back to something relevant about your business.
  • Use Rich Media = tweets with images and videos
  • Select a campaign objective. You only pay when you get results.
  • Grow your followers!
  • Import your list of email contacts to your Twitter account.
  • Drive traffic. Achieve this through referral traffic. Keep things simple and direct but give your audience a sense of urgency about what you’re trying to promote in your tweet.
  • Track conversions.
  • Consider using a website card (use an image) on a cost per click (CPC) basis. Learn more here: https://dev.twitter.com/docs/cards
  • Choose a call to action phrase that best describes your objective.
  • Don’t forget to engage with followers! Be conversational.
  • Tweet about things relevant to your business and use #hashtags.
  • Promote tweets for your best content.
  • Lead Generation: develop LeadGen tools to help attract perfect followers/customers. Use relevant images with compelling copy with your LeadGen cards to make people feel special. Learn more here: https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
  • Consider installing apps by mobile app developers.
  • Measure your results. This is very important! Use the Tweet Activity Dashboard. Learn more at https://blog.twitter.com/2014/new-tweet-activity-dashboard-offers-richer-analytics
  • If you’re a large company in particular, you’ll need a marketing automation tool – http://marketing-automation.findthebest.com/ . I trust HubSpot. Try their free trial for 30 days at http://bit.ly/1qCiOUa
  • Download this B2B Marketing Automation Tools 2014: A Marketer’s Guide: http://downloads.digitalmarketingdepot.com/Marketing_Automation.html if you’re a large company who needs Marketing Automation.
  • Learn, optimize, repeat.
  • Always follow up with your leads!
  • Visit https://ads.twitter.com/getstarted?ref=ca-ps-go-branded-twad to get started with Twitter ads.
  • You can tailor your audiences using geo-targeting (use postal codes or zip codes).
  • Make sure your reach is broad enough.

For more articles on how to get the most out of Twitter ads, click here: http://bit.ly/1qB4Imr

 

Why You Should Use ManageFlitter To Help You Manage Your Twitter Account

ManageFlitter My favourite tool for managing Twitter accounts is ManageFlitter. It helps us to figure out who we’re following on Twitter that is either inactive or not following us back and it allows us to unfollow up to 100 people per day with the free version of the service.

A commercial version of ManageFlitter was launched in February 2011 by a company called Melon Media in Sydney, Australia, whose chief executive officer is Kevin Garber.

I love this tool because it’s so easy to use and the free version is sufficient for the bulk of ManageFlitter users. You simply go to www.manageflitter.com and sign in using your Twitter account. Be sure you’re signed in to Twitter first so that you can allow ManageFlitter access by authorizing them to pull in your data. You click the red Start button and ManageFlitter pulls in all the people you’re following on Twitter. Then you go to the Manage tab if it doesn’t direct you there automatically, which it often does. From there you can see in the left column, tabs for who is Not Following Back, who has No Profile Image (I don’t follow accounts without a profile image), which accounts are Non-English and who is Inactive. Generally, I click on Inactive first and if someone hasn’t tweeted in a month, I unfollow them. Then I go to Not Following Back and unfollow those accounts held by people who aren’t following me back.

My strategy is to work regularly on searching (using keywords or #hashtags) for people or organizations on Twitter that I’m interested in or who my clients would be interested in and then put them into Lists via keywords to later help filter their feed and find those people more easily so they can talk to them. I will also follow people recommended to me through shoutouts and hashtags like #FF (Follow Friday) or #MM (Music Monday), etc.

Once a month I use ManageFlitter to see who I’ve followed who is inactive or not following back and I unfollow them because let’s face it, they won’t be of any benefit to me. You can always choose to continue to follow a certain amount of Twitter accounts held by those who won’t follow you back because they’re celebrities, news sources or leading specialists in their field because you value the content of their tweets, but I think you should keep those to a minimum in order to keep your ratio of following to followers more even and therefore more appealing to others.

ManageFlitter’s Account Search feature is also excellent for defining who you’re looking for on Twitter and it will pull in a list of people you might want to follow based on the parameters of your search. Click the Refine tab to get the whole form and fill in what’s relevant to you. It always tends to pull in those who have heaps of followers first. As you know, sometimes those people won’t be the ones to follow you back. Always look for their ratio of followers to following to make your decision before you follow someone and make sure they tweet regularly. You can follow people directly from ManageFlitter too.

ManageFlitter also has a Power Post feature under the Engagement tab that enables you to preschedule your tweets to go out at peak times throughout the day. You can use Tweroid to help you to determine what times are best for you to tweet to reach your optimum audience. You can connect your Facebook account and LinkedIn account as well so that you can preschedule posts for them.  You can program in a Recurring tweet as well. I’m not sure how many tweets you can preschedule at once with the free version but you can probably do quite a few. You can ask ManageFlitter questions using their Support form under the Dashboard tab.

There are many additional features you can get including Analytics if you pay to upgrade your account but I find that for my clients’ purposes as well as their budgets that the free version is fine.

All you really need to help manage your Twitter account is ManageFlitter. Check out their blog for more great tips.

Ten Tips For Tempting #Twitterati to Follow You

Twitter UnfilteredTen Tips for Tempting #Twitterati to Follow You

1. Personalize your background and add a profile photo & header photo image.

2. Fill in your bio with pertinent info about you or your company using searchable keywords.

3. Include a link to your website or blog.

4. Tweet interesting, valuable content regularly and consistently.

5. Use #hashtags.

6. Retweet other people’s content and choose wisely to ensure it’s the most helpful RT for them.

7. TALK to people on Twitter!

8. Put the people you’re following into Lists according to keywords and then use them to filter your Twitter Feed and find the people you want to talk to.

9. Register your own hashtags at Twubs.com and start a Twitter chat.

10. Use Manage Flitter to unfollow those people who are inactive or not following you back.

Repeat steps 4 through 10 regularly.

Please share this post if you find it helpful!

My First Podcast Interview on The Rachel Love Show

 

The Rachel Love ShowI gave my first radio podcast interview on Thursday last week about how I turned my passion for music into my dream job and am finally living an authentic life at age 49 (although I wasn’t supposed to discuss age!) on The Rachel Love Show on A2Zen.fm with authors and radio hosts Rachel Love and Dianna Bellerose and thought that you might enjoy listening, as it’s an opportunity for you to get to know me better, so here’s the link:

http://podroom.a2zen.fm/podcasts/the-rachel-love-show/the-new-rachel-love-show-5#.UgQzhdK1GSo

A big thank you again to Rachel & Dianna for asking me to do the interview. I had fun, we had some laughs and I’m happy with how I came across! 

 

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015