50 Tips For Rockin’ Your Facebook Page

50 Tips for Rockin' Your Facebook Page

  1. Define your objectives for your Facebook page (i.e. to generate new leads, offer customer service, increase your brand awareness, network or connect with fans). You need to know what you want to achieve by using Social Media.
  2. Choose the right type of Facebook page for your objective with the correct category and fill in the Basic Information section with as much pertinent information as possible.
  3. Choose a main promo photo for your profile photo (dimensions 180 x 180 pixels) that you’ll use for all your social media sites, as well as a dynamic and complementary cover photo (dimensions 851 x 315 pixels).
  4. Select a unique, catchy name for your Facebook page.
  5. Connect your page to Twitter by signing into your Facebook account and Twitter account at the same time. Go to https://www.facebook.com/twitter and follow instructions.
  6. Install customized Welcome apps on your Facebook page.  Provide a compelling free offer to engage people and encourage them to LIKE your page (offer a free report, eBook, video, discount or coupon).
  7. Use a Reveal tab on your Welcome app (a reveal or “fan gate” will increase your likes by 20-30%).  A reveal tab is a graphic that entices your visitor with a FREE offer but they have to “like” your page to get the free offer.
  8. Link your employer on your personal profile to your fan page.  Go to your personal profile or Timeline and click on the About link under your main profile photo.  Click on Edit – Work and education – and type the name of your Facebook page in the box that asks, “Where have you worked?”  A dialogue box should appear for your page.  Click on it and it will be pulled in as your employer.  Type in the title of your position and how long you’ve been in it, etc.  This will create a live link on your Timeline that will direct people to your Facebook page.
  9. Ask questions on your Facebook page to get comments.  Click on the Offer, Event + tab in the status update dialogue box and choose Question.  Ask something.  You can also add poll answers if you like.
  10. Write fill in the blank sentences on your Facebook page to get comments; i.e. “If I could go anywhere in the world for my honeymoon, I’d go to ______________.”
  11. Be consistent on your Facebook page and post regularly; i.e. at least once a day.
  12. Exchange links.  Team up with a friend and share your pages on each other’s pages and personal walls (and exchange likes for likes).
  13. Participate in Facebook Fan Page Friday networking events.
  14. Post a status update and invite people to check something out on your fan page.
  15. Ask people to share your status update!  It’s a proven fact that if you ask people directly to do something for you, they will be more likely to do it.
  16. Incorporate status tagging.  Share content from someone else’s page and give them the credit for it by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. Click on the right one to pull it into your post and it becomes a live link.
  17. Post photos!  They have the highest weight or most virility so use them for 80% of posts.  Text based status updates are also highly viral.
  18. Change your cover image often.  You can’t include your website URL, contact info or a direct call to action in your cover image, but you can use images, graphics & text to think of other ways to promote your business.
  19. Pin your important posts to the top of your page.  Do this by hovering your cursor over the top right corner of your post box and click on the pencil icon for Edit or Remove.  Choose Pin to Top and your post will remain at the top of your page for 7 days or until you change it.  Keep it fresh and rotate.
  20. Highlight posts on your Facebook page.  Do this by hovering your cursor over the top right corner of your post box and clicking on the star icon that says Highlight.  This will make the post the full width of your Facebook page and it will really stand out.
  21. Add more Milestones!  Click on the Offer, Event + tab in the status update dialogue box and choose Milestone and fill in the information requested.
  22. Add a Facebook Fan Box to your website. Link to plug-in: https://developers.facebook.com/docs/reference/plugins/like-box/
  23. Install Facebook Comment Boxes.  You can find out how to here: http://www.ruhanirabin.com/easy-steps-to-facebook-connect-comment-box-how-to/
  24. Run a contest!  Be sure to follow Facebook’s promotion guidelines at https://www.facebook.com/page_guidelines.php – use WildFire app – http://www.wildfireapp.com/
  25. Make your own Facebook LIKE sign – http://www.whatcounts.com/fbsign/
  26. Install a Fan of the Week app and offer prizes to the winners.  Simply type Fan of the Week in the Search box and it will bring up the Fan of the Week for Pages app.
  27. Get fans to tag photos of any live events you’ve attended or hosted and ask fans to tag themselves in the photos.  Do this by clicking on the photo so that the photo appears in a larger format on the left side of the page and the description and comment boxes appear on the right side. Hover your cursor over the bottom of the photo and click on Tag Photo and then type your name in or the name of the person who is in the photo.  If they’re your friend on Facebook, you’ll see a drop-down box to click on.
  28. Do you use a newsletter to regularly market your business?  Make sure that you’re including your links back to all of your social media profiles on every correspondence that you send out.  If you use MailChimp or Constant Contact, you can install a customized app for those providers to your Facebook page.  If not, you can use the Static Iframe Tab app.
  29. Include a link on your business card to your Facebook page.
  30. Did you know that you can shorten your Facebook URL by using fb.me or fb.com?  For example; http://www.fb.me/scullylovepromo or http://www.fb.com/scullylovepromo. Use the shortened version to save space on your business card!
  31. Use WiseStamp to create an email signature that incorporates all of your social media icons with clickable links – http://www.wisestamp.com
  32. Use your Facebook page link when you’re commenting on blogs.
  33. Always provide a watermarked link on all your videos linking back to your Facebook page and/or include the link to your Facebook page in the description section of your video on YouTube at the very beginning of the description.
  34. Understand Edgerank and use Edgerank Checker – http://edgerankchecker.com/
  35. Use Facebook Insights to track results and analyze demographics.  Insights can be found in the Admin Panel on your Facebook page.  Click the link to See All to view them.
  36. Monitor your insights!  Find out which posts were the most popular and what countries and demographic that you’re popular with.
  37. Use targeted Facebook ad campaigns – https://www.facebook.com/advertising – if you don’t know how to create one, Scully Love Promo can help you!
  38. Use Promoted Posts!  For as little as $5 you can promote a post on your Facebook page that will be seen by not only the people who have liked your page but also their friends.  The post can be targeted and will be seen by fans in the top 3-4 countries that have liked your page. Promoted posts often result in additional likes for your page for a minimal investment.
  39. Create Interest Lists and add the Facebook pages that you’ve liked to them so that you can keep track of them by keyword or subject.
  40. Use a Google calendar to create a posting plan for your Facebook page for every day of the week.
  41. Invite your Twitter fans to your Facebook page (include your FB URL in your Twitter bio).  A great way to entice people to share your content is by giving them an opportunity for added exposure by offering them something in return; i.e. “It is PAGE sharing day! Come and share your PAGE URL on my fan page @ http://www.facebook.com/ScullyLovePromo.”
  42. Invite your customers to your fan page – have stickers made that provide the URL and say “Like us on Facebook” that you can affix to every sales receipt.
  43. Use Woobox to apply thumbnail photos to apps that have their own unique URL – http://www.woobox.com/
  44. Check your Notifications.  Try using http://www.hyperalerts.no/
  45. Try special offers using the TabSite app.
  46. Install the Suggest To Friends app.
  47. For those of you are a bit more technically savvy, use Wildfire’s iFrames for Pages – http://www.insidefacebook.com/2011/03/07/wildfire-iframes-pages-welcome-tab/
  48. Use Snagit, a screenshot program that captures video display and audio output. Get a tutorial here: http://www.techsmith.com/tutorial-snagit.html
  49. Use Likealzyer to gain insight into how you can improve engagement on your Facebook page: http://likealyzer.com/
  50. Know where to seek Help on Facebook: https://www.facebook.com/help/

 

 

How Do I Get More Followers On Twitter?

top10twittertipsDo you want to get more specifically targeted followers on Twitter who will be beneficial to you without having to buy them?

If so, it’s important that you retweet other people’s content!  It’s also important that you talk to people on Twitter, engage with them, and even find out how you can be of help to them so that when the time comes, you can ask them for help without feeling creepy about it.

I was recently able to connect with radio stations in Trinidad to secure several interviews for a Soca artist I’m working with while he was there for the International Soca Monarch.  You would be amazed at who you can talk to on Twitter!

I follow people who may be beneficial to my clients’ careers, like radio stations, DJs, journalists, bloggers, reviewers, venues, media outlets, or fans of their genre of music or writing who live in specific cities, etc. and I put those people into lists labeled with keywords so that you can filter your Twitter feed by clicking on Lists from the Me tab and then click on the list of those people whose tweets you’d like to view or who you might like to get to know. But you actually have to talk to them.  You can break the ice by asking them a question or simply by introducing yourself.  Make the first move. Retweet something for them that looks like it might be helpful to them, if you can find it.

Don’t be afraid to follow people back on Twitter.  If they have a photo, a decent bio that’s in any way interesting to you and they tweet on a regular basis, follow them back. If they retweet your content, it will help to get your message out to a wider audience and it will also help to grow your followers.  The more you engage, tweet and retweet, the more your followers will grow.  Try it for one month and tweet every day and I’ll bet you will notice a significant difference!

For 7 more great Twitter tips, visit the Online Department Blog.

What To Do When You Reach 5,000 Friends On Facebook

facebook-67361_640As a social media manager, one of the most common dilemmas that I see my clients face is what to do with people who put in friend requests after they’ve reached Facebook’s 5,000 friend limit.

So what do you do if you’re ultra popular and have many friend requests that are sitting in the queue that you haven’t been able to accept?  Scroll through your friends’ list and privately email at least 100 that you don’t really know and who never communicate with you, with a short message (copy & paste) politely explaining the friend limit dilemma and ask them to join you on your Facebook page where they can also message you privately.  Clarify that you’d like to leave space for people that you know who might join Facebook and want to connect with you.  Then unfriend those people by clicking on their names, the Friends button on their personal Timeline, and Unfriend.

That way, when people you actually know put in a request, they won’t get the message that says you can’t accept any more friends.  I then go through each request, click on the person’s name and look to see whether they allow a message and send them a friendly email asking them to join my client on their Facebook page while providing the link to it.  You can only send approx. 60 messages at a time before Facebook warns you, but you won’t lose the chance to connect and this is a good way to grow your audience without having to pay for an ad campaign.

Alternatively, if you click on your friends list from your Timeline and scroll through it, you will often find friends that have no photo.  If you click on the link to their name you’ll see: “This account has been deactivated. Only you can see Alexis on your friends list. You have the option to unfriend Alexis?” (example).  You then click the live link that says unfriend [person’s name] and then click Remove From Friends and OK.  This will get rid of many people who count as friends on your list but who aren’t using Facebook.  Yes, this is tedious, time consuming work but you can hire someone like me to do it for you!

Facebook’s Promoted Posts

I don’t like the fact that Facebook is finding more and more ways to charge us to use it for marketing purposes, but that’s just the way it is.  They know how powerful they are.  Unfortunately, most of the posts that we administrators make on our Facebook pages now are only seen by a very small percentage of the people who have actually LIKED our pages. According to Zynali Marketing Solutions, “The average newsfeed distribution of a post from a page is 16%.  That’s correct, 84% of the people who are a fan of your Facebook page, are not seeing your posts.”  So we now have to pay Facebook to display our content in the News Feeds of people who are already connected to our pages.

Facebook introduced Promoted Posts earlier this year.  If your Facebook page has over 400 likes, you have the option of paying for a Promoted Post.  Make sure it’s a post with valuable content that you really want to push so that many more people will see it.  A Promoted Post doesn’t have to cost a lot.  Start with paying $5 or $10 to see how many extra people will end up seeing your post.  This could be for an upcoming event, special offer, new book, CD or product launch, crowdfunding campaign, etc.  You can choose to promote a post that you’ve already made but it can only be up to 3 days old.  Once you’ve created a Promoted Post, you should pin that post to the top of your Facebook page for maximum visibility.

Please take a few minutes to watch the video at this link so that you will understand what I’m writing about and bookmark this page so that you can find it in the future: https://www.facebook.com/help/promote

Good luck with your Promoted Posts!

How To Link An Image Within Your WordPress Blog Post

I was recently asked by a client how to link an image she’d chosen for a blog post back to its original source.  This is a very good question and one that I should be thinking about myself when using images for my own blog posts in the future!

I write a lot of reviews and share them on my blog so I generally haven’t worried about crediting the source for the book cover, CD cover or DVD cover I choose to represent my blog post because I’m essentially promoting the author or creator of the work itself.

However, it is very important to be sure that you have permission to use a photo that isn’t yours that you find online through a Google search.  You should always give a photographer credit for his or her photo at the very least, but if you can find out how to contact them to get permission to use it, then do it.  You can also use Creative Commons or Google Advanced Image Search to find photos that allow you usage rights and this is a very smart practice.

Here are the steps you should follow to link an image back to its original source within your WordPress blog post:

  1. Go to Google.com and type in the name of the book or keywords describing the type of image you’re looking for.  (You can also go to Advanced Google Image Search at http://www.google.com/advanced_image_search and type in your keywords and then scroll to the bottom where it says usage rights and click on the dropdown menu to select free to use or share, even commercially and then click on the Advanced Search button.  This will give you images that the public is free to use.)
  2. Then click on Images on the left side of the Google page.
  3. Choose an image that is large or of high resolution if possible as it will be clearer and easier to read when someone clicks on it.
  4. Click on the image.
  5. Right click on the image again and save the image as a .jpg file to your computer.
  6. In the top right corner you’ll see Website for this image.  Click on that link and it will take you to the website where the image originated from.
  7. Copy the link.
  8. Go to your blog post under Edit Page.
  9. Choose where you want to add your image within your post and put your cursor there.
  10. Click on the Add Media Icon beside Upload/Insert just above the dialogue box (in WordPress).
  11. Upload the photo to the Add Media box, choosing what alignment you want and what size file you want.
  12. Paste the link from the website into the Link URL box.
  13. Click Insert into Post.
  14. Click on Update Post under the Publish section of your blog.

Photos and/or graphic images are a very important part of our blog posts, especially now that Pinterest is so popular, and we can post our blog images to it in order to drive more traffic back to our blog or website.  So let’s make sure that we get permission to use those images that we find on the Internet and everyone will be happy!

Support A Work At Home Person and Vote For Scully Love Promo In The Spotlight Competition: June Poll

I’m honoured to have been selected as an entrant in the In The Spotlight Competition: June Poll for Support A WAHP (Work at Home Person). I could win a spotlight interview on the Support a WAHP website (valued at $500 in free publicity), so if spirit moves you, please click on the link below that will take you to the poll and vote for Scully Love Promo!

Vote here: http://www.supportawahp.com/2012/in-the-spotlight-competition-june-poll.html

Support a WAHP (Work at Home Person) is an online community where work at home business people can gain recognition for their achievements, and access much needed business tips, resources and inspiration.

Support a WAHP provides FREE promotional opportunities and FREE business and mindset tips from established home based entrepreneurs via their weekly blog, webinars and quality external resources.

They also have a membership program which provides WAHPs an opportunity to connect, share and learn on a deeper level.

In addition, founder, mumpreneur, author, blogger, and the ultimate shoestring marketer Cas McCullough also provides social media consulting services, plus content marketing mentoring and training for solo entrepreneurs and work at home businesses.  Cas is passionate about empowering women solo entrepreneurs to drop the sales pitch and expensive ad campaigns and start marketing with ease using powerful content and social media.  She blogs for www.startupsmart.com.au and  www.supportawahp.com.

If you are ready to learn how to be the ultimate shoestring marketer, Cas invites you to connect with her today. She would love to empower you to market your small business with ease and inspiration!

Support a WAHP hosts the annual International Work at Home Person Week in February & the International Top WAHP Awards (next one is launching in July!).

If you want to connect with other WAHPs, gain valuable business tips, find WAHP businesses and be a part of an active and thriving community, you’re in the right place!

Thank you very much for your nomination, Cas, and a big thank you to everyone who votes for Scully Love Promo!

Learn How To Perfect Your Pinterest Profile Now!

Christine Bode Pinterest profile“Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.” ~ MASHABLE

Just last week, I discovered the reason why Pinterest is the fastest growing social media site ever!  Since 2010, Pinterest has gained over 11 million users and it’s growing like wildfire every day.  I looked at the Google analytics for Pinterest and in one month it grew by over 100%.  I also found out why so many people have become addicted to Pinterest because I became one of them.  Pinterest’s audience is 97% female.

I’ve read quite a few posts lately by social media experts about the fact that Pinterest is all the rage and that anyone who is marketing with social media should not overlook it.  This platform makes sharing of images super easy and it has proven to drive traffic back to the websites the images are linked to, extremely well.  In a recent techie report that I read, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Google+ combined!  I prefer it to all of those sites, although I enjoy YouTube very much.

Pinterest is a collection of online pin boards (think scrapbook) on which you pin images and add descriptions, links and hashtags that direct people back to their original source.  It’s entirely captivating for visually oriented individuals and the possibilities for self-expression are endless, not to mention the fact that it’s so much fun!

On Pinterest you have followers (like on Twitter) and you can follow people or just their boards, in return.  Users can comment on the images and you can include links & hashtags like we do on Twitter to direct someone to a specific website or to aid in a keyword search.  You have to have a Facebook or Twitter account in order to create a Pinterest profile and right now, you still have to be invited to it by a member.  Pinterest synchs in all of the people we’re connected to on Facebook or Twitter who have Pinterest accounts already so that we have a potential built-in audience to begin with.

Here’s a link to more info about Pinterest and a free HubSpot eBook that you can download on How to Use Pinterest for Business:

http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx

This recent article in Forbes will give you more of an idea about the power of Pinterest:

http://www.forbes.com/sites/anthonykosner/2012/02/18/10-reasons-pinterest-booked-10-million-visitors-a-month-so-fast/

Facts to Remember

  • Install your Pinmarklet right away by adding it to your toolbar
  • Rename your pin boards
  • Pins are chronological
  • Don’t pin directly from Google images as you want to properly credit your sources
  • Don’t pin anything without crediting the source
  • Don’t be sleezy and post stuff in unrelated places!
  • Don’t send people to a link that’s unrelated
  • Follow friends from Facebook & Twitter
  • Comment on other people’s pins to get more followers
  • Create your own pins
  • Re-pin stuff or create a new board
  • Create boards that other followers can contribute to
  • Pin videos
  • Think of keywords and use #hashtags
  • Tag people the same way you tag someone on Facebook using @
  • Don’t tag people without a purpose
  • Don’t use it purely as a tool for self-promotion
  • Link images that you’ve used on your blog back to your blog posts
  • Be creative, be creative, be creative!

Okay, so what’s stopping you from joining Pinterest?  If you need an invitation, simply email me at scullylovepromo@gmail.com and I’ll send you one and follow you!

Happy pinning!

*NOTE OF CAUTION:  Excessive pinning can lead to Pinsomnia!

Walk Tall Brand Design & Music Promotion: Walk Tall Or Don’t Walk At All!

The music world is a small place and over the past year I’ve met many new people & friends because of the concerts I’ve attended.  One of those friends is a man I met through my favourite Irish singer-songwriter, Andy White, and his name is Andrei Talbot of Brighton, ON.

Andrei is the creative force behind Walk Tall Brand Design and Music Promotion.  He’s just launched a new website and offers services in:

  • brand design
  • music bookings/promotion
  • advertising and marketing
  • corporate communications
  • web site design
  • social media marketing
  • photography
  • writing and research
  • public relations

Walk Tall Brand Design & Music Promotions presents and promotes only the very best in live independent music.  Some of the many talented musicians on its roster are: Andy White, Lucas Stagg, Jay Aymar, Ariana Gillis, Whitney Rose, Ginger St. James and Kirsten Jones.

Walk Tall works with a broad scope of venues; from bars and club shows to corporate events at wineries, galleries, private house concerts and more.

In addition Walk Tall delivers top level brand design and online promotions to promote all of their events by combining their passion for design with their passion for music.  And if you are an artist or business requiring creative services they can make you walk tall too!

Land of Hope and Dreams - Springsteen in Ireland Book Walks Tall!Land of Hope and Dreams – Springsteen in Ireland book Walks Tall!

Check out PDFs for Walk Tall’s music promotions here: Walk Tall Promo and about its brand design here: Say What Brand Design

Contact Andrei Talbot and tell him Christine Bode of Scully Love Promo sent you!

Mobile: 416.571.6802
Direct:  613.475.5441
andrei@walktalldesign.com
www.walktalldesign.com
www.facebook.com/walktallandrei

What You Need To Know About Your Online Presence

An excellent website design by Sarelia Design + Development

Whenever I am approached by a potential client, I generally do an assessment of their online presence to find out what they already have in place, what needs improvement, what’s missing and what should be implemented in order to ensure maximum opportunities for marketing and social media interaction.

The most important thing for any artist or business to have in place is a really good-looking (not too busy) and functional website that obviously highlights what they have to offer.  It should be carefully proofread to ensure that there are no typos or spelling mistakes and fonts should be limited to two easy-to-read styles that are no smaller than 11 pt.  Colours should be limited as well to only a few and they should be complimentary.  If you’re not good with colour schemes, seek the advice of someone who is.  Your website should also contain clickable social media icons on the home page that will take viewers directly to their Facebook page, YouTube channel, Twitter account, Google+ or LinkedIn profiles or WordPress/Blogger blog.  If you’re like me and don’t have the budget to pay a professional web designer yet, I highly recommend a WordPress site as it has a lot of functionality and is quite easy to use.

I believe that in this new age of social media marketing it is also important to have a professional photo of YOU and/or your logo on your website that is consistently branded across all of your social media networking sites.  The whole point of social media marketing is to be accessible and to connect and engage with your audience.  If you don’t reveal what you look like people will think you have something to hide (and don’t use a photo of yourself wearing sunglasses either!).  Ultimately a person will become a fan or buy your product because of the quality of it and their own personal tastes, but putting yourself out there online is now mandatory for anyone trying to sell something on the Internet.

If you’re selling art, CDs or books/eBooks, make sure that they can be purchased right from your website or at the very least from an excellent online distributor like iTunes, CDBaby or BookBaby, Amazon, Etsy, etc. with applicable links in place.

I always recommend that my clients have a Facebook page, a YouTube channel and a Twitter account because of what you can do with these three platforms when they’re all interlinked and consistently branded and you know how to use them effectively.  They work together to produce a finely tuned marketing machine.

MySpace is dead and an utter waste of time…even for musicians.  No one is interacting there anymore and the only email or comments you’ll receive are from other musicians trying to market themselves.  However, video and photos are worth a thousand words!  Now is the time to consider starting a video blog (a.k.a. Vlog) or to create a Flickr photostream that you can integrate into your website or Facebook page.

The number one most important thing to consider when using social media marketing to sell something is to think outside the box!  Think of as many creative ways as you can in which to engage and interact with people in order to keep them coming back to your sites again and again, and even more importantly, recommending them to their friends!

Women Who Make A Difference: Interview With Social Media Maven Christine Bode by Renee McDade

I am so honoured and grateful that my new Facebook friend, the very lovely Renee McDade who is an entrepreneur, accessory designer and lifestyle and business consultant from Athens, Georgia, as well as a news commentator, blogger & an aspiring social media marketer herself (whew, I’m tired just thinking about everything she’s doing!), decided to interview me for her blog and news network.

This is our interview and in it, I think you’ll discover a little bit more about how I think and why I do what I do.  Thank you so much Renee!!

MY INTERVIEW WITH SOCIAL MEDIA MAVEN CHRISTINE BODE

Christine Bode was one of the first to catch my eye out of the numerous people that I had met on Facebook back in November of 2011. My connection with Christine made me want to learn more about her. Christine’s web site (https://scullylovepromo.wordpress.com) had such rich content that I stayed there for awhile just reading and connecting to the different links. As I read I could feel the positive energy. Her site read like a social media adventure story and I saw the workings of social media management in a whole new way. I knew at that moment that I had found a mentor and a new friend. It has been a great honor to interview Christine Bode. Her strength, brilliance and her willingness to share so much about the work she loves is what I admire about her the most.

Social Media Mavens are described as exhibiting innovation in creating and connecting online communities.  They demonstrate leadership in the field by skillfully using social tools to bring in likes, comments, tweets, etc., to deliver an unparallel level of community engagement. This truly describes Christine Bode, who has an impressive social media portfolio. Christine has worked with a wide range of musicians, bands, singer-songwriters, novelists, children’s book authors and independent business owners.

Christine Bode, Professional Social Media Manager, and Internet Promoter, is the owner of Scully Love Promo, which she started in 2008. Scully is the name of Christine’s beautiful dog (a female Goldendoodle).

The Interview with Christine Bode:

RMcDade:  Please share what’s going on with your latest project, the social media workshops.

Christine Bode:  I have just started hosting social media workshops and gave my first one last week.  It went really well and gave me the confidence to continue with them in 2012.  I hope to host at least one a month.  I will concentrate on teaching people about the sites I know the most about which include Facebook, Twitter, YouTube, LinkedIn and WordPress.

RM:  While working as a Social Media Manager for almost 4 years, please share what you see as the most repetitive need that your clients ask for help with?

CB:  My clients know that they need to have a social media marketing campaign in place but they’re not sure exactly what to do in order to make it effective.  I help them to get everything up and running, teach them how to use each site properly, and assist with expanding their audience.  My clients need someone to help them with social media because they don’t have the time to do everything that’s required to share all their content, build their network and actually run their business or create their products.

RM:  What inspires you to continue your work in Social Media in spite of the ups and downs over the years?

CB:  To be honest there haven’t been any downs.  I just started working for myself full-time late this year (I’ve always had another part-time job to help supplement my income) and the only thing that’s a bit nerve-wracking is wondering if I’ll make enough money to pay my rent & bills every month.  I love this job though and I find it very interesting because I have to keep learning more and more about social media marketing myself all the time in order to remain relevant.  I also love being my own boss and keeping my own schedule!

I started working with Facebook for one client (a British author) in 2008 and since then, every year I’ve been blessed to work with more and more interesting, talented people.  My client roster has increased significantly this year.  I’m a huge fan of the Arts, so I work primarily with musicians, authors and artists.  A couple of my clients have recommended me to a number of people so my business income doubled this year.  I love them for that!  The best thing about working in Social Media is the people that I get to work with.

RM:  Christine please share your definition of success and true wealth? For you, what is ‘enough’?

CB:  I do believe in ‘ENOUGH’ and I know that I am richer already than most of the world’s population.  I know that we can’t take cash, toys, or any other material things with us when we die and I truly believe that the most important thing in life is to spend as much quality time as possible with the people we love and to never stop learning or sharing.

Money is important insofar as we need to have our basic needs met and it’s even nice to have a little extra once in a while (I really need a vacation as I haven’t had one in 8 years so I’ll spend any extra cash that comes my way on travel when I have the chance and I confess I do buy CDs, DVDs & books regularly), but I’ve never cared about it enough to focus on “getting rich”…I couldn’t care less.  I’d rather have free time to read a good book, go to the movies or a play or concert with a friend, or just spend time in nature with my dog.

I quit a $50K per year job working for Canada’s leading entertainment lawyer in Toronto in 2004 to move back to Kingston to be closer to my family when my beloved cousin died at age 50 from prostate & bone cancer.  I realized after a two year period during which I went to 8 funerals and had several other tragic things happen in my life that all that really mattered to me was spending as much time with my family & loved ones as I can.  So I moved back toKingston where my whole family is and although finances & employment have been a constant challenge ever since, I’m not sorry that I made the move.  I enjoy every moment that I get to spend with my parents and my two sisters and their families and my close friends here to the fullest.  I don’t have the same kind of stress in my life and I knew it was time to stop watching capitalist lawyers make millions of dollars a year while their assistants made a pittance in comparison and they weren’t in the least bit grateful for how hard we worked.  It’s so true that absolute power corrupts absolutely and I don’t think that people, just because they can, need to make their services so exclusive that only a select few can afford them.  I met someone this year who taught me about being a social entrepreneur and I really admire her.

RM:  To date, what has been your most rewarding accomplishment or moment with your Social Media work?

CB:  This year has definitely been the most rewarding and some of the things I’m proud of accomplishing are: working for several Juno-nominated musicians; assisting a music publishing company in getting almost 60,000 views of a single video on YouTube in 3 months; collaborating with an author, healer & public speaker with the launching of her successful social media marketing campaign that has resulted in the sale of hundreds of copies of her book; helping the creator of a 2D animated YouTube series to get noticed by the William Morris Agency in LA & Fashion Television; and being able to provide social media assistance and online promotion to three of my favorite Irish singer-songwriters.

RM:  What advice would you give to anyone just beginning to work in Social Media as it relates to the following: finding their niche market, connecting and networking, and what kind of person do you have to be to stick with this business?

CB:  First and foremost you have to love people to work in this business.  You have to enjoy working on the computer, being sociable, and learning new things all the time.  Work with people who you admire, who move you, and who could call you their fan.  Work with people who work in businesses or industries that interest you.  Concentrate on being really good at a few things and don’t try to be all things to all people.  Don’t be afraid to set boundaries because people will try to take advantage of you.  Don’t under sell yourself (I made that mistake)!  Don’t be upset if someone deletes you as a friend online.  Be friends with people you have lots in common with.  Be open, be honest, be willing to share and don’t compromise your personal integrity for anyone.

Christine Bode lives in Kingston, Ontario

Social Media Management, Internet Promotion, Virtual Assistance, Proofreading & Editing

For more information or to contact Christine Bode:

http://www.facebook.com/christine.bode

https://scullylovepromo.wordpress.com/about/

Interview by Renee McDade/RMcDade News Network