Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

How To Get The Most Out Of Twitter Ads

Twitter Money BagRecently, I attended a webinar sponsored by Twitter on getting the most out of Twitter ads and I’d like to share the main points I came away with about how to do that. I’ve listed them in point form for ease of reference.

When creating a Twitter ad, these are the things that we must be aware of:

  • Define your goal. What are you trying to promote?
  • Tweet Best Practices – see https://business.twitter.com/best-practices
  • Choose which metrics you will use.
  • Engage with your audience.
  • Ask questions that tie back to something relevant about your business.
  • Use Rich Media = tweets with images and videos
  • Select a campaign objective. You only pay when you get results.
  • Grow your followers!
  • Import your list of email contacts to your Twitter account.
  • Drive traffic. Achieve this through referral traffic. Keep things simple and direct but give your audience a sense of urgency about what you’re trying to promote in your tweet.
  • Track conversions.
  • Consider using a website card (use an image) on a cost per click (CPC) basis. Learn more here: https://dev.twitter.com/docs/cards
  • Choose a call to action phrase that best describes your objective.
  • Don’t forget to engage with followers! Be conversational.
  • Tweet about things relevant to your business and use #hashtags.
  • Promote tweets for your best content.
  • Lead Generation: develop LeadGen tools to help attract perfect followers/customers. Use relevant images with compelling copy with your LeadGen cards to make people feel special. Learn more here: https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
  • Consider installing apps by mobile app developers.
  • Measure your results. This is very important! Use the Tweet Activity Dashboard. Learn more at https://blog.twitter.com/2014/new-tweet-activity-dashboard-offers-richer-analytics
  • If you’re a large company in particular, you’ll need a marketing automation tool – http://marketing-automation.findthebest.com/ . I trust HubSpot. Try their free trial for 30 days at http://bit.ly/1qCiOUa
  • Download this B2B Marketing Automation Tools 2014: A Marketer’s Guide: http://downloads.digitalmarketingdepot.com/Marketing_Automation.html if you’re a large company who needs Marketing Automation.
  • Learn, optimize, repeat.
  • Always follow up with your leads!
  • Visit https://ads.twitter.com/getstarted?ref=ca-ps-go-branded-twad to get started with Twitter ads.
  • You can tailor your audiences using geo-targeting (use postal codes or zip codes).
  • Make sure your reach is broad enough.

For more articles on how to get the most out of Twitter ads, click here: http://bit.ly/1qB4Imr

 

Ten Tips For Tempting #Twitterati to Follow You

Twitter UnfilteredTen Tips for Tempting #Twitterati to Follow You

1. Personalize your background and add a profile photo & header photo image.

2. Fill in your bio with pertinent info about you or your company using searchable keywords.

3. Include a link to your website or blog.

4. Tweet interesting, valuable content regularly and consistently.

5. Use #hashtags.

6. Retweet other people’s content and choose wisely to ensure it’s the most helpful RT for them.

7. TALK to people on Twitter!

8. Put the people you’re following into Lists according to keywords and then use them to filter your Twitter Feed and find the people you want to talk to.

9. Register your own hashtags at Twubs.com and start a Twitter chat.

10. Use Manage Flitter to unfollow those people who are inactive or not following you back.

Repeat steps 4 through 10 regularly.

Please share this post if you find it helpful!

50 Tips For Rockin’ Your Facebook Page

50 Tips for Rockin' Your Facebook Page

  1. Define your objectives for your Facebook page (i.e. to generate new leads, offer customer service, increase your brand awareness, network or connect with fans). You need to know what you want to achieve by using Social Media.
  2. Choose the right type of Facebook page for your objective with the correct category and fill in the Basic Information section with as much pertinent information as possible.
  3. Choose a main promo photo for your profile photo (dimensions 180 x 180 pixels) that you’ll use for all your social media sites, as well as a dynamic and complementary cover photo (dimensions 851 x 315 pixels).
  4. Select a unique, catchy name for your Facebook page.
  5. Connect your page to Twitter by signing into your Facebook account and Twitter account at the same time. Go to https://www.facebook.com/twitter and follow instructions.
  6. Install customized Welcome apps on your Facebook page.  Provide a compelling free offer to engage people and encourage them to LIKE your page (offer a free report, eBook, video, discount or coupon).
  7. Use a Reveal tab on your Welcome app (a reveal or “fan gate” will increase your likes by 20-30%).  A reveal tab is a graphic that entices your visitor with a FREE offer but they have to “like” your page to get the free offer.
  8. Link your employer on your personal profile to your fan page.  Go to your personal profile or Timeline and click on the About link under your main profile photo.  Click on Edit – Work and education – and type the name of your Facebook page in the box that asks, “Where have you worked?”  A dialogue box should appear for your page.  Click on it and it will be pulled in as your employer.  Type in the title of your position and how long you’ve been in it, etc.  This will create a live link on your Timeline that will direct people to your Facebook page.
  9. Ask questions on your Facebook page to get comments.  Click on the Offer, Event + tab in the status update dialogue box and choose Question.  Ask something.  You can also add poll answers if you like.
  10. Write fill in the blank sentences on your Facebook page to get comments; i.e. “If I could go anywhere in the world for my honeymoon, I’d go to ______________.”
  11. Be consistent on your Facebook page and post regularly; i.e. at least once a day.
  12. Exchange links.  Team up with a friend and share your pages on each other’s pages and personal walls (and exchange likes for likes).
  13. Participate in Facebook Fan Page Friday networking events.
  14. Post a status update and invite people to check something out on your fan page.
  15. Ask people to share your status update!  It’s a proven fact that if you ask people directly to do something for you, they will be more likely to do it.
  16. Incorporate status tagging.  Share content from someone else’s page and give them the credit for it by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. Click on the right one to pull it into your post and it becomes a live link.
  17. Post photos!  They have the highest weight or most virility so use them for 80% of posts.  Text based status updates are also highly viral.
  18. Change your cover image often.  You can’t include your website URL, contact info or a direct call to action in your cover image, but you can use images, graphics & text to think of other ways to promote your business.
  19. Pin your important posts to the top of your page.  Do this by hovering your cursor over the top right corner of your post box and click on the pencil icon for Edit or Remove.  Choose Pin to Top and your post will remain at the top of your page for 7 days or until you change it.  Keep it fresh and rotate.
  20. Highlight posts on your Facebook page.  Do this by hovering your cursor over the top right corner of your post box and clicking on the star icon that says Highlight.  This will make the post the full width of your Facebook page and it will really stand out.
  21. Add more Milestones!  Click on the Offer, Event + tab in the status update dialogue box and choose Milestone and fill in the information requested.
  22. Add a Facebook Fan Box to your website. Link to plug-in: https://developers.facebook.com/docs/reference/plugins/like-box/
  23. Install Facebook Comment Boxes.  You can find out how to here: http://www.ruhanirabin.com/easy-steps-to-facebook-connect-comment-box-how-to/
  24. Run a contest!  Be sure to follow Facebook’s promotion guidelines at https://www.facebook.com/page_guidelines.php – use WildFire app – http://www.wildfireapp.com/
  25. Make your own Facebook LIKE sign – http://www.whatcounts.com/fbsign/
  26. Install a Fan of the Week app and offer prizes to the winners.  Simply type Fan of the Week in the Search box and it will bring up the Fan of the Week for Pages app.
  27. Get fans to tag photos of any live events you’ve attended or hosted and ask fans to tag themselves in the photos.  Do this by clicking on the photo so that the photo appears in a larger format on the left side of the page and the description and comment boxes appear on the right side. Hover your cursor over the bottom of the photo and click on Tag Photo and then type your name in or the name of the person who is in the photo.  If they’re your friend on Facebook, you’ll see a drop-down box to click on.
  28. Do you use a newsletter to regularly market your business?  Make sure that you’re including your links back to all of your social media profiles on every correspondence that you send out.  If you use MailChimp or Constant Contact, you can install a customized app for those providers to your Facebook page.  If not, you can use the Static Iframe Tab app.
  29. Include a link on your business card to your Facebook page.
  30. Did you know that you can shorten your Facebook URL by using fb.me or fb.com?  For example; http://www.fb.me/scullylovepromo or http://www.fb.com/scullylovepromo. Use the shortened version to save space on your business card!
  31. Use WiseStamp to create an email signature that incorporates all of your social media icons with clickable links – http://www.wisestamp.com
  32. Use your Facebook page link when you’re commenting on blogs.
  33. Always provide a watermarked link on all your videos linking back to your Facebook page and/or include the link to your Facebook page in the description section of your video on YouTube at the very beginning of the description.
  34. Understand Edgerank and use Edgerank Checker – http://edgerankchecker.com/
  35. Use Facebook Insights to track results and analyze demographics.  Insights can be found in the Admin Panel on your Facebook page.  Click the link to See All to view them.
  36. Monitor your insights!  Find out which posts were the most popular and what countries and demographic that you’re popular with.
  37. Use targeted Facebook ad campaigns – https://www.facebook.com/advertising – if you don’t know how to create one, Scully Love Promo can help you!
  38. Use Promoted Posts!  For as little as $5 you can promote a post on your Facebook page that will be seen by not only the people who have liked your page but also their friends.  The post can be targeted and will be seen by fans in the top 3-4 countries that have liked your page. Promoted posts often result in additional likes for your page for a minimal investment.
  39. Create Interest Lists and add the Facebook pages that you’ve liked to them so that you can keep track of them by keyword or subject.
  40. Use a Google calendar to create a posting plan for your Facebook page for every day of the week.
  41. Invite your Twitter fans to your Facebook page (include your FB URL in your Twitter bio).  A great way to entice people to share your content is by giving them an opportunity for added exposure by offering them something in return; i.e. “It is PAGE sharing day! Come and share your PAGE URL on my fan page @ http://www.facebook.com/ScullyLovePromo.”
  42. Invite your customers to your fan page – have stickers made that provide the URL and say “Like us on Facebook” that you can affix to every sales receipt.
  43. Use Woobox to apply thumbnail photos to apps that have their own unique URL – http://www.woobox.com/
  44. Check your Notifications.  Try using http://www.hyperalerts.no/
  45. Try special offers using the TabSite app.
  46. Install the Suggest To Friends app.
  47. For those of you are a bit more technically savvy, use Wildfire’s iFrames for Pages – http://www.insidefacebook.com/2011/03/07/wildfire-iframes-pages-welcome-tab/
  48. Use Snagit, a screenshot program that captures video display and audio output. Get a tutorial here: http://www.techsmith.com/tutorial-snagit.html
  49. Use Likealzyer to gain insight into how you can improve engagement on your Facebook page: http://likealyzer.com/
  50. Know where to seek Help on Facebook: https://www.facebook.com/help/

 

 

How Do I Get More Followers On Twitter?

top10twittertipsDo you want to get more specifically targeted followers on Twitter who will be beneficial to you without having to buy them?

If so, it’s important that you retweet other people’s content!  It’s also important that you talk to people on Twitter, engage with them, and even find out how you can be of help to them so that when the time comes, you can ask them for help without feeling creepy about it.

I was recently able to connect with radio stations in Trinidad to secure several interviews for a Soca artist I’m working with while he was there for the International Soca Monarch.  You would be amazed at who you can talk to on Twitter!

I follow people who may be beneficial to my clients’ careers, like radio stations, DJs, journalists, bloggers, reviewers, venues, media outlets, or fans of their genre of music or writing who live in specific cities, etc. and I put those people into lists labeled with keywords so that you can filter your Twitter feed by clicking on Lists from the Me tab and then click on the list of those people whose tweets you’d like to view or who you might like to get to know. But you actually have to talk to them.  You can break the ice by asking them a question or simply by introducing yourself.  Make the first move. Retweet something for them that looks like it might be helpful to them, if you can find it.

Don’t be afraid to follow people back on Twitter.  If they have a photo, a decent bio that’s in any way interesting to you and they tweet on a regular basis, follow them back. If they retweet your content, it will help to get your message out to a wider audience and it will also help to grow your followers.  The more you engage, tweet and retweet, the more your followers will grow.  Try it for one month and tweet every day and I’ll bet you will notice a significant difference!

For 7 more great Twitter tips, visit the Online Department Blog.

Introducing Scottish Artist: John Gallagher Graphix

The best thing about social media and in particular Facebook, is the ability we all have now to make friends online with people that we might never have had the opportunity to meet in person.  I can honestly say that I have at least a couple dozen Facebook friends whom I’ve never met in person who have made a significant difference in my life for having befriended me.  They share with me their life’s passions, dreams, goals, friendship, love, compassion and understanding.  They listen when I need to talk and make me feel that I’m not alone when I might otherwise have been feeling lonely.  Their thoughtfulness, light and loving spirits have illuminated me through many moments of darkness.

One such magnificent human being, and an extremely talented one at that, is Scottish artist, John Gallagher.  John and I were introduced on Facebook by a mutual friend and bonded over our shared love for and appreciation of Irish singer-songwriter Jack Lukeman over two years ago.  He’s a year younger than me and is quiet, easygoing, interested in film and art, books and creative media as well as music.  John (nickname “Magpie”) often shares the fantastic videos he creates for Jack L with me because he knows how I adore his voice.  You can watch them and witness John’s talent for yourself at Magpie’s Haven on YouTube.

The first thing you notice about John is how artistic he is and I (among others, I’m sure) have encouraged him to market his art and make it available to the public.  And he has! His brand new website John Gallagher Graphix showcases his considerable gallery of fantastic digital graphic portraits of musicians, actors and popular and cult television & movie icons.  He’s the kind of guy who enjoys Star Trek and Dr. Who, but I don’t hold that against him (*smile*) because he’s created some brilliant prints that I will be gifting myself with this holiday season, including this iconic rendition of another of my favourite male vocalists of all time, Peter Murphy.

Using a variety of techniques John can produce some extremely striking and often emotive images.  He’s created digital and pen art and is probably the No. 1 source for The Rory Gallagher Art Collection on the Internet!

I asked him how he does it and this is what he said:

“I create all my images working from several different photographs most of the time; sometimes video stills for a more unique and challenging image.  I use my knowledge gained from creating videos over the past few years to then restructure the photograph and give it a ‘pop art’ effect which also gives me a clearer image of the subject to work from.

I am then ready to begin creating the piece and I work directly from the image facing me on the computer screen, which is first drawn out in pencil, as well as all the areas I wish to tone and shade.

I use pen and ink mostly and these days, my artwork is mainly created by using alcohol markers which I discovered some time back.  I found them ideal to my needs.  With these markers, I am able to give more depth and substance to my work and whilst my own preference is for black and white or tones of grey and blues, I have created many colour pieces over this past year where colour suits the theme of the picture.

I enjoy my work immensely and relish the challenge the combination of different styles I have learned over the years brings!

Thanks for taking an interest in my work!”

I urge you to take some time to peruse the galleries on John Gallagher’s website and to let him know what you think.  For art enquiries, he can be reached at jgsales@gmail.com or you can contact him directly at at johnpg65@hotmail.co.uk

I guarantee you that it will be hard for to choose just one favourite image (I love this one of Joe Strummer too)!

http://www.johngallaghergraphix.co.uk

Support A Work At Home Person and Vote For Scully Love Promo In The Spotlight Competition: June Poll

I’m honoured to have been selected as an entrant in the In The Spotlight Competition: June Poll for Support A WAHP (Work at Home Person). I could win a spotlight interview on the Support a WAHP website (valued at $500 in free publicity), so if spirit moves you, please click on the link below that will take you to the poll and vote for Scully Love Promo!

Vote here: http://www.supportawahp.com/2012/in-the-spotlight-competition-june-poll.html

Support a WAHP (Work at Home Person) is an online community where work at home business people can gain recognition for their achievements, and access much needed business tips, resources and inspiration.

Support a WAHP provides FREE promotional opportunities and FREE business and mindset tips from established home based entrepreneurs via their weekly blog, webinars and quality external resources.

They also have a membership program which provides WAHPs an opportunity to connect, share and learn on a deeper level.

In addition, founder, mumpreneur, author, blogger, and the ultimate shoestring marketer Cas McCullough also provides social media consulting services, plus content marketing mentoring and training for solo entrepreneurs and work at home businesses.  Cas is passionate about empowering women solo entrepreneurs to drop the sales pitch and expensive ad campaigns and start marketing with ease using powerful content and social media.  She blogs for www.startupsmart.com.au and  www.supportawahp.com.

If you are ready to learn how to be the ultimate shoestring marketer, Cas invites you to connect with her today. She would love to empower you to market your small business with ease and inspiration!

Support a WAHP hosts the annual International Work at Home Person Week in February & the International Top WAHP Awards (next one is launching in July!).

If you want to connect with other WAHPs, gain valuable business tips, find WAHP businesses and be a part of an active and thriving community, you’re in the right place!

Thank you very much for your nomination, Cas, and a big thank you to everyone who votes for Scully Love Promo!

Learn How To Perfect Your Pinterest Profile Now!

Christine Bode Pinterest profile“Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.” ~ MASHABLE

Just last week, I discovered the reason why Pinterest is the fastest growing social media site ever!  Since 2010, Pinterest has gained over 11 million users and it’s growing like wildfire every day.  I looked at the Google analytics for Pinterest and in one month it grew by over 100%.  I also found out why so many people have become addicted to Pinterest because I became one of them.  Pinterest’s audience is 97% female.

I’ve read quite a few posts lately by social media experts about the fact that Pinterest is all the rage and that anyone who is marketing with social media should not overlook it.  This platform makes sharing of images super easy and it has proven to drive traffic back to the websites the images are linked to, extremely well.  In a recent techie report that I read, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Google+ combined!  I prefer it to all of those sites, although I enjoy YouTube very much.

Pinterest is a collection of online pin boards (think scrapbook) on which you pin images and add descriptions, links and hashtags that direct people back to their original source.  It’s entirely captivating for visually oriented individuals and the possibilities for self-expression are endless, not to mention the fact that it’s so much fun!

On Pinterest you have followers (like on Twitter) and you can follow people or just their boards, in return.  Users can comment on the images and you can include links & hashtags like we do on Twitter to direct someone to a specific website or to aid in a keyword search.  You have to have a Facebook or Twitter account in order to create a Pinterest profile and right now, you still have to be invited to it by a member.  Pinterest synchs in all of the people we’re connected to on Facebook or Twitter who have Pinterest accounts already so that we have a potential built-in audience to begin with.

Here’s a link to more info about Pinterest and a free HubSpot eBook that you can download on How to Use Pinterest for Business:

http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx

This recent article in Forbes will give you more of an idea about the power of Pinterest:

http://www.forbes.com/sites/anthonykosner/2012/02/18/10-reasons-pinterest-booked-10-million-visitors-a-month-so-fast/

Facts to Remember

  • Install your Pinmarklet right away by adding it to your toolbar
  • Rename your pin boards
  • Pins are chronological
  • Don’t pin directly from Google images as you want to properly credit your sources
  • Don’t pin anything without crediting the source
  • Don’t be sleezy and post stuff in unrelated places!
  • Don’t send people to a link that’s unrelated
  • Follow friends from Facebook & Twitter
  • Comment on other people’s pins to get more followers
  • Create your own pins
  • Re-pin stuff or create a new board
  • Create boards that other followers can contribute to
  • Pin videos
  • Think of keywords and use #hashtags
  • Tag people the same way you tag someone on Facebook using @
  • Don’t tag people without a purpose
  • Don’t use it purely as a tool for self-promotion
  • Link images that you’ve used on your blog back to your blog posts
  • Be creative, be creative, be creative!

Okay, so what’s stopping you from joining Pinterest?  If you need an invitation, simply email me at scullylovepromo@gmail.com and I’ll send you one and follow you!

Happy pinning!

*NOTE OF CAUTION:  Excessive pinning can lead to Pinsomnia!