What You Need To Know About Your Online Presence

An excellent website design by Sarelia Design + Development

Whenever I am approached by a potential client, I generally do an assessment of their online presence to find out what they already have in place, what needs improvement, what’s missing and what should be implemented in order to ensure maximum opportunities for marketing and social media interaction.

The most important thing for any artist or business to have in place is a really good-looking (not too busy) and functional website that obviously highlights what they have to offer.  It should be carefully proofread to ensure that there are no typos or spelling mistakes and fonts should be limited to two easy-to-read styles that are no smaller than 11 pt.  Colours should be limited as well to only a few and they should be complimentary.  If you’re not good with colour schemes, seek the advice of someone who is.  Your website should also contain clickable social media icons on the home page that will take viewers directly to their Facebook page, YouTube channel, Twitter account, Google+ or LinkedIn profiles or WordPress/Blogger blog.  If you’re like me and don’t have the budget to pay a professional web designer yet, I highly recommend a WordPress site as it has a lot of functionality and is quite easy to use.

I believe that in this new age of social media marketing it is also important to have a professional photo of YOU and/or your logo on your website that is consistently branded across all of your social media networking sites.  The whole point of social media marketing is to be accessible and to connect and engage with your audience.  If you don’t reveal what you look like people will think you have something to hide (and don’t use a photo of yourself wearing sunglasses either!).  Ultimately a person will become a fan or buy your product because of the quality of it and their own personal tastes, but putting yourself out there online is now mandatory for anyone trying to sell something on the Internet.

If you’re selling art, CDs or books/eBooks, make sure that they can be purchased right from your website or at the very least from an excellent online distributor like iTunes, CDBaby or BookBaby, Amazon, Etsy, etc. with applicable links in place.

I always recommend that my clients have a Facebook page, a YouTube channel and a Twitter account because of what you can do with these three platforms when they’re all interlinked and consistently branded and you know how to use them effectively.  They work together to produce a finely tuned marketing machine.

MySpace is dead and an utter waste of time…even for musicians.  No one is interacting there anymore and the only email or comments you’ll receive are from other musicians trying to market themselves.  However, video and photos are worth a thousand words!  Now is the time to consider starting a video blog (a.k.a. Vlog) or to create a Flickr photostream that you can integrate into your website or Facebook page.

The number one most important thing to consider when using social media marketing to sell something is to think outside the box!  Think of as many creative ways as you can in which to engage and interact with people in order to keep them coming back to your sites again and again, and even more importantly, recommending them to their friends!

Scully Love Promo Will Help You To Unlock The Mystery of Facebook Pages!


CONTACT
INFORMATION

Email: scullylovepromo@gmail.com
Website: https://scullylovepromo.wordpress.com
Facebook: www.facebook.com/ScullyLovePromo
Twitter: http://twitter.com/ScullyLovePromo
LinkedIN: http://ca.linkedin.com/in/christinebode


SCULLY LOVE PROMO WILL HELP YOU TO UNLOCK THE MYSTERY OF FACEBOOK PAGES!

Social Media Manager Christine Bode will teach you how to spread the love about you and your business using social media marketing techniques!

KINGSTON, ON – December 6, 2011 – Christine Bode of Scully Love Promo has been working as a social media manager for almost four years, specializing in the online promotion of musicians & authors, and has recently expanded her services to include local independent business owners.

Christine is offering a series of social media workshops and will host the first, Unlock the Mystery of Facebook Pages, on Tuesday, December 20, 2011 from 1:00 pm – 4:30 pm at #1-123 York Street, Kingston, ON K7K 1R1.

Christine recently presented similar workshops at Trillium College and The Power of Women Exchange and will teach you how to unlock the mystery of Facebook pages, beginning with answering your questions about Facebook and social media marketing in general. You will then learn how to create a great Facebook page and how to run it effectively in order to meet your specific goals.

COST:             $40 per person
SPACE:           Limited to 6 participants per workshop
EQUIPMENT:   Bring your own laptop

Future workshops will teach you how to unlock the mysteries of Twitter, YouTube, LinkedIn & WordPress.

TO REGISTER FOR THIS EVENT ON EVENTBRITE.COM SIMPLY CLICK THE BUTTON BELOW.

Register for Unlock The Mystery of Facebook Pages in Kingston, Ontario  on Eventbrite

Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.

What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.

Twiends – Just Another Social Media Gimmick!

Twiends.com is a tool to help you build your followers on Twitter, Facebook and YouTube. You can set up an account with them for free and will earn 50 free seeds right away but this will only apply to your primary account. If you try to set up an account for another user on your computer, the program reads your IP address and you’re able to set up the account, but you will not receive any benefit for having done so.

Seeds are used as currency to sell to people for following you. Twiends wants you to purchase packages of seeds from them for prices that vary from 75 seeds daily for $9.95/wk up to 20,000 seeds for $279.95. You can set your rate for how many seeds you offer people, but offering them 2 seeds is the minimum limit.

Twiends asks you to fill in your profile and add your social media profile URLs that you want to draw attention to and then you have to fill in 5 keywords that will assist the program in finding followers for you who have common interests.

I’m a small business owner with no budget but I’ve been using Twiends free service for a couple of weeks now and the service does work. I was able to increase my Twitter followers and members on my Facebook fan page by a wee bit and I’m grateful for that. However, the free portion of it isn’t terribly useful unless you’re prepared to spend hours earning seeds by following other Twitter users, liking Facebook pages, and watching YouTube videos and then sift through the detritus of people that you really aren’t interested in following anyway. Of all the people who use my seeds to follow me on Twitter, a very, very low percentage have stayed with me and an even lower percentage were actually people who I am interested in following. I will not follow anyone who doesn’t have an interesting bio to accompany their Twitter profile.

Twiends offers you free seeds periodically via email and today I was offered 250 seeds for writing a review about the program on Review Centre.com. It took two hours for the 250 seeds to be used up by people who either started following me on Twitter or liked one of the Facebook pages that I administer. I got email notifications that 59 people started following me on Twitter, but after 2 hours, I only had 40 extra followers. I gained 9 members on my Facebook page but I’m certain they won’t all stay with it.

You will lose followers on Twitter and fans on Facebook just as fast as you gain them because they’re not really screening you based on their interests (they just want to earn seeds for their own accounts) and I suspect for the most part you waste your time and your seeds. Some people have liked my Facebook page and then unliked it within a few minutes later and my seeds have been wasted. But then again, some people have actually stayed with the page for at least a week. It’s up to us to give them content that they’re interested in, after all.

This past week I also tried the free trial offered by Social Oomph which is a tool to help you to boost your productivity on Twitter by allowing you to schedule your Tweets ahead of time, and send auto-welcome DMs as well as auto-follow for $3.97 per month which is pretty cheap if you have a budget. I was able to find out who is actually following me on Twitter and I sent a large percentage (by hand, not using a DM auto-responder as that wasn’t part of the free deal) of my artist followers a request in a direct message to join me on my Facebook page in order to get to know me better. I had a pretty good response to that but some people were still suspicious and I was accused of spamming by one person. That wasn’t my intention. I am offering all artists the opportunity to post about their work on my page because I believe in the power of cross promotion and of actually trying to help others through networking. I enjoy sharing information about artists that I like and I also provide links to some great social media tips by experts in the field. I have gained a few more members for my page but it will remain to be seen whether or not they stay with it and actually participate.

I investigated these free trials to satisfy my own curiosity about them in order to find out if they actually work. Yes they do. But they’re not really free. Between Twiends and Social Oomph, I would recommend Social Oomph, for its capabilities, but to upgrade to a Professional account, you have to pay $29.97/month. I think that would be a better way to spend your money than to waste it on buying packages of seeds on Twiends which for all intents and purposes is basically just another social media gimmick from people who want your hard-earned cash and your ROI with this program just isn’t worth it.

Scully Love Promo’s Facebook Page Is For All Artists!

Hello everyone!

My Scully Love Promo Facebook page offers some great tips on social media as well as information about very talented musicians, authors, photographers, and other artists. In fact, all artists are invited to LIKE the page and are welcome to post links and information about their own work.

Today the Scully Love Promo page has 1,182 members and I would love to see it reach 1,200 by the end of the week. I believe in the power of networking and helping each other to spread the love about our work. There is enough room for everyone to be successful and none of us can do it alone. Especially in light of the changes made to Facebook pages and the fact that if we are not an administrator of a page, we can only share it by either posting a link on our wall or by sending a link via email to our personal friends – unless we want to pay for a Facebook ad. So we need each other more than ever! Cross promotion can be very effective and as you know, it takes a village! I encourage all page owners to LIKE other pages as their page (i.e., refer to the Manage tab in the Admin Panel at the top of your page that says Use Facebook as…in my case, Scully Love Promo) which will feature them in the LIKES box on the right side of the Timeline-style page and help to cross promote those artists or businesses that you would recommend.

The Scully Love Promo Facebook page is just one way in which I promote the talented people that I get to know. I write entertainment reviews and interviews which you are familiar with if you read this blog, for Press +1, Canada’s largest online indie entertainment magazine (it has a readership of 3 million!) and Jill Crossland’s TimeFinders – Women Writing For Women. I also write books reviews for HarperCollins Canada and Simon & Schuster and post them on Amazon, and post press releases for local theatre and music events.

Last but not least, is my Scully Love Promo social media management business. I specialize in assisting musicians and authors with their social media marketing campaigns using Facebook, Twitter, YouTube, LinkedIn, Pinterest, MySpace and WordPress among other top sites, and have created dozens of Facebook pages for artists as well as local businesses. I am one of three administrators of the official Facebook page for Bob Geldof, the Irish musician (former leader of The Boomtown Rats), successful entrepreneur, Band AID and Live AID founder and humanitarian who was knighted by the Queen of England for his tireless fundraising & awareness efforts on behalf of Africa.

I would be honoured to help spread the love about you!

NOTE: This article was updated on March 26, 2012

How To Create A Great Facebook Page

I’ve been using Facebook since December 2006 and have been working as a social media marketer, manager and internet promoter of authors, musicians and other artists for almost three years. I’ve learned a few things along the way about how to create a great Facebook page. I learned a lot about this by being regularly present on one of my favourite Facebook pages since its inception in May of this year: the Awesome Women Hub which was founded by Robin Rice and has been extremely successful (today they are at 10,859 members) because of the generosity model she uses for it.

The generosity model is essentially that the page is a place where you are encouraged to post about YOU. The Awesome Women Hub page is dedicated to women entrepreneurs and it is a place where they are welcome to go to talk about themselves in a personal way as well as about their business without spamming anyone. It’s a feminine entrepreneurial collective filled with good will, encouragement, and support. It’s also a very inspirational, positive place to be and Robin Rice knows what she’s doing when it comes to creating a great Facebook page, as does her business partner, Randy Grossman of Randy Grossman’s Amazing Musician Portal.

Here are some of the things you can do to increase membership on your page:

• BE PRESENT! Show up and post on your page every day if you can but at least a couple times a week
• Ask questions
• Provide engaging content
• Inspire your readers
• Offer GOOD information
• Host an incentive contest or giveaway
• Host a “virtual tea” event (an event where you invite people to join you on your Facebook page to discuss a specific topic or just to get to know each other)
• Give your page members something back, including allowing them a place to share their voice.

It’s that simple. I’ve been doing this with my Scully Love Promo page and I haven’t had the page for more than 6 months. I’m almost at 800 members. Most of those people are not my personal Facebook friends and I don’t know them. They join the page and I believe they stay because of the content I provide. I rarely send email updates and I try to offer them something useful (like notes and free PDFs about social media) once in a while aside from just posting links to information.

The one thing that I don’t agree with Robin Rice about is that you need to brand your name with a clever phrase attached to it, although it may not hurt. Every author and musician client I work with uses their name as their brand – all authors and musicians’ names are their brand. Why should that be different on Facebook? I mean Elton John doesn’t have a Facebook page that says Elton John’s Magical World of Tinkling Ivories, now does he? No, because he’s Elton John and people recognize his name. Everyone who is an author, musician or artist has to brand their NAME, not some phrase that includes their name. “Music IS the message and the musician IS the brand – anything else is extraneous and blurs the message.” My job as a social media manager is to foster awareness of the brand and message and I do that by promoting brands via social media.

You might not be the same person in five years. Do you want to have a phrase that’s attached to your name – stuck to it as your brand – in five years on Facebook when you may not be in that same place anymore? I wouldn’t. Now, for example, if you want to think of something that encompasses everything musically that you are involved with: solo, duo, trio, band, different genres of music, etc., then calling yourself West Coast Chanteuse Maureen Washington isn’t horrible. Unless you already are a household name, maybe it is a good idea to somehow distinguish yourself on Facebook as a singer/musician by including words in the phrase that support that.

I think it’s important to have all your social media ducks in a row, including your website. Musicians should still be on Facebook, MySpace, Twitter and YouTube and have their own website as well because each of those sites does something different and is used for a slightly different purpose. Facebook is the most powerful of all the sites and it should be managed properly.

You just have to be patient, be REAL, and work hard at it.

So, how do you build your Facebook page membership and increase those numbers? The key is to show up and post great content and get your friends and other authors and musicians, etc. to support you by having them suggest your page to their network. Give them a good reason for doing this…do it for them as well!

This Christmas you can spread holiday cheer, good will and bring great joy to your Facebook friends at NO COST by simply choosing your favourite Facebook pages (not your own) and actually suggesting them to your friends! It will make those friends VERY HAPPY and you will have a Merry Christmas too!

Sometimes people who friend me on Facebook on my personal profile also delete me as a friend – maybe because I invite them to lots of pages – I don’t know. However, if they don’t like me for who I am, too bad so sad. Their loss.

So, the bottom line is, use your social networking sites in the right way and remember that social media is just that…social!

Why Not To Use Blast Follow!

I recently learned an incredibly valuable lesson at the expense of having my Twitter account suspended for 10 days. Don’t believe everything you read from social media experts!

As anyone who has read my blog knows, I am a social media manager who works primarily for authors and musicians. I love music, books, movies, theatre, art, poetry, photography and have an appreciation for almost every form of creativity. I also love dogs, Ireland, all things Celtic, travel, medieval history, nature, swimming, sailing, Guinness, cheese and ice cream which in part contributes to my constant struggle with my weight…

However, as a social media manager, I try to keep up with some reputable social media expert bloggers and Tweeters so that I may learn things that I don’t already know. Working in this field involves a constant learning curve and the development of my own expertise is a fluid work in progress.

Ten days ago, I read a blog about the Top 5 Most Indispensable Twitter Tools for Marketers by the Social Media Examiner (who is an excellent blogger and source of information) and learned about Blast Follow. I proceeded to open an account with Blast Follow and use approximately five different keywords to find people to follow who share my interests. I subsequently had my Twitter account suspended within one hour!

“BlastFollow is a Twitter utility that enables Twitter users to follow other Twitter users who share their interests en masse. This is accomplished by searching for users who have tweeted with a particular hashtag recently.”

BE VERY CAREFUL ABOUT USING THIS UTILITY!!! I found that while I ended up following hundreds of new people immediately, and also gained about 150 followers as well, that many of the people I ended up following were not in fact people who tweet about subjects that I’m interested in, and in fact, many of them were very annoying bots or people who don’t speak or write in the same language that I do.

This morning when I discovered that my account had been reinstated after I had done some serious virtual groveling to the Gods of Twitter, I was re-sent email that I’d already received and dealt with months ago, and not only that, but I spent hours deleting people I was now following that I have no interest in following. The whole experience turned out to be a giant waste of time!

Twitter, like most social media networks, works best when you actually take the time to get to know the people you are following or at least pay attention to their tweets once in a while. After all, it’s not called “social” networking for nothing. People want to get to know YOU and what you’re interested in and they don’t want to receive a bot-produced DM (direct message) thanking you for following them either. I know it saves time, but it’s not at all personal or social and I for one am not interested in following people’s pre-meditated broadcasts that have been set up hours or days in advance. That might make me a foolish business person, but I truly believe that it defeats the purpose of social networking. I think that gathering friends the old-fashioned way, by selecting them because of their common interests, is much more beneficial in the long run. If you’re only involved in social media because of the money you think you can make and not because of the people, then where is your integrity? Most people who make a living using social media are not making $10,000 a month working part-time!

Using social media successfully takes time. I know that it’s not possible to get to know thousands of people that we’re connected to through social networking on a personal basis, but making even the smallest effort and communicating with them once in a while is better than nothing. They will remember you, and if they don’t, they can find out easily enough because they’ve probably decided to keep you as a friend/connection because they actually heard from you. More friends, followers, connections does not necessarily mean better! If you simply collect followers to increase the numbers for the sake of appearance, it will ultimately backfire on you and people will delete you when they realize that six months to a year has gone by and they’ve never received so much as a “Hi!” from you even once.

Finally, it is very important for all social media bloggers to let people know what applications are banned by Twitter (and Facebook, MySpace, etc.) and will result in the suspension or complete deletion of your account. If that happens, you’ve just wasted an enormous amount of time and you’ll end up screaming and pulling your hair out! I was naive and didn’t realize that what I was doing was breaching Twitter’s policies, but I certainly know now that I will carefully check out other suggestions that I read about before I act upon them.

Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile by Mike O’Neil & Lori Ruff

Book Review
Title: Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile (2nd Edition)
Authors: Mike O’Neil & Lori Ruff
Publisher: Networlding
Released: 2010
Pages: 288
ISBN-10: 1450580556
ISBN-13: 978-1450580557
Stars: 5.0

I have had the distinct pleasure of befriending, via social media, two of the most genuinely passionate, knowledgeable and FUN social media/classic rock fans EVER and I am absolutely delighted to be able to tell you about their MUST READ book, Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile.

This book is an easy, well explained and entertaining read that will most importantly give you the tools you need to rock your social media world – particularly on LinkedIn (which now has over 80 million users). Mike O’Neil and Lori Ruff are the Lindsey Buckingham and Stevie Nicks of Social Media and with over 1,000 rock concerts under his belt, Mike knows how to motivate you with his unique blend of “rock & roll inspired “insider” guidance” because he lives and breathes what he’s talking about. Both he and Lori are entertaining public speakers, expert trainers and most importantly, warm, friendly and accessible people. With over 29,000+ LinkedIn connections, Mike is the world’s #1 LinkedIn trainer. Who else would you want to get your information from when it comes to learning how to make your LinkedIn profile as dynamic as it can possibly be?

Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile is filled with song quotes from classic rock songs that tie in to the subject matter of the relevant chapter they present. This edition is simply the first step of a five-step methodology that will enable you to create a multi-platinum LinkedIn profile and SEO optimization guide. Every section is optimized as a song would be on a greatest hits compilation album. Think Classic Rock, analog, over the air radio…think Almost Famous, and you’ll totally get what O’Neil and Ruff (the #9 LinkedIn Woman!) are going for with this project.

What you’ll learn from reading this book is that social media isn’t about replacing your real-life friends with digital pals, but rather about expanding your professional and personal network to enable you to make connections in industries you are interested in to find either potential employers or qualified candidates.

Mike’s personal philosophy is to “Always give more than you want to get back. If someone asks you to connect them to another person, do so gracefully. Be honest, but be forthcoming and helpful. It’ll pay off in spades.” I couldn’t agree with him more.

“Social media is such a cultural phenomenon! Many years from now, we will recall it in much the same way as we look back at the Rock & Roll years. We will have relationships that started online firmly established in our lives. We will look back and realize just how the most important relationships in our lives were started and Social media will be a central theme, much like a soundtrack to a really good movie.”

I have already found this quote to be true in my life. I have online friends that I’ve been close to for over 10 years who I trust implicitly and I don’t think we’re going to see the end of social media any time soon.

The beauty of LinkedIn is that it “not only helps you find and communicate with decision makers, it helps you form and nurture relationships with them…People on LinkedIn are there to help others on LinkedIn…” So, the first thing you need when getting started is to know how to create a complete profile that will rock the world of your audience! Remember that you are there to find and be found!

O’Neil and Ruff’s book is chock full of excellent tips and savvy knowledge of the LinkedIn platform on which they are now superstars. It contains very advantageous Appendices and you will find yourself referring to it again and again. It’s an inexpensive yet very valuable asset for you to have to give you the tools that you need. They give you the opportunity to download a comprehensive Rock The World Profile Worksheet from their website at www.RockTheWorldBook.com/extras that will help you to get started.

In fact, there is a plethora of useful information on their website and their company, Integrated Alliances, can help you make connections that mean business. “Integrated Alliances has trained 10,000+ professionals in 500+ classes, workshops, webinars, seminars & conferences all over the world. In fact, we’ve trained over 100 other LinkedIn trainers!”

Discover the importance of networking on LinkedIn and become a LinkedIn Rock Star with the help of Rock The World With Your Online Presence. It doesn’t get any easier than this or more enjoyable!

“Don’t stop thinking about tomorrow,” Fleetwood Mac (1977)