The Global Spotlight Podcasts with Twitter Marketing Specialist Keith Keller

Keith KellerMelbourne based Global Twitter Marketing Specialist Keith Keller is considered amongst the top 1% of Social Media influencers in the world.

Keith is a popular speaker and has appeared on numerous radio shows, teleseminars, webinars and Google hangouts around the world.

I’d like to help Keith spread the word about some of his brand new projects, products and podcasts because he’s taught me so much about Twitter and is always helpful to me there as well. You can read more about him and his latest projects here.

Here’s the first two installments in the brand new series of podcasts: The Global Spotlight

“Believe In Yourself & Ignore The Naysayers” 

www.TinyURL.com/BelieveMP3

Do You Have “Passion & Purpose” For What You Do?

www.TinyURL.com/PurposePodcast

Keith is very VERY excited about this new project and would love your feedback.

THE GLOBAL SPOTLIGHT PODCAST

A fresh episode comes out every two weeks on iTunes now and Keith has a lovely newsletter that goes along with that as well – If you would like to get a copy you can register here.

Follow Keith Keller on Soundcloud for his Crack The Twitter Code one on Crack The Twitter Codeone coaching series and more, or become an affiliate for his new Coaches Connection Academy.

How To Get The Most Out Of Twitter Ads

Twitter Money BagRecently, I attended a webinar sponsored by Twitter on getting the most out of Twitter ads and I’d like to share the main points I came away with about how to do that. I’ve listed them in point form for ease of reference.

When creating a Twitter ad, these are the things that we must be aware of:

  • Define your goal. What are you trying to promote?
  • Tweet Best Practices – see https://business.twitter.com/best-practices
  • Choose which metrics you will use.
  • Engage with your audience.
  • Ask questions that tie back to something relevant about your business.
  • Use Rich Media = tweets with images and videos
  • Select a campaign objective. You only pay when you get results.
  • Grow your followers!
  • Import your list of email contacts to your Twitter account.
  • Drive traffic. Achieve this through referral traffic. Keep things simple and direct but give your audience a sense of urgency about what you’re trying to promote in your tweet.
  • Track conversions.
  • Consider using a website card (use an image) on a cost per click (CPC) basis. Learn more here: https://dev.twitter.com/docs/cards
  • Choose a call to action phrase that best describes your objective.
  • Don’t forget to engage with followers! Be conversational.
  • Tweet about things relevant to your business and use #hashtags.
  • Promote tweets for your best content.
  • Lead Generation: develop LeadGen tools to help attract perfect followers/customers. Use relevant images with compelling copy with your LeadGen cards to make people feel special. Learn more here: https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
  • Consider installing apps by mobile app developers.
  • Measure your results. This is very important! Use the Tweet Activity Dashboard. Learn more at https://blog.twitter.com/2014/new-tweet-activity-dashboard-offers-richer-analytics
  • If you’re a large company in particular, you’ll need a marketing automation tool – http://marketing-automation.findthebest.com/ . I trust HubSpot. Try their free trial for 30 days at http://bit.ly/1qCiOUa
  • Download this B2B Marketing Automation Tools 2014: A Marketer’s Guide: http://downloads.digitalmarketingdepot.com/Marketing_Automation.html if you’re a large company who needs Marketing Automation.
  • Learn, optimize, repeat.
  • Always follow up with your leads!
  • Visit https://ads.twitter.com/getstarted?ref=ca-ps-go-branded-twad to get started with Twitter ads.
  • You can tailor your audiences using geo-targeting (use postal codes or zip codes).
  • Make sure your reach is broad enough.

For more articles on how to get the most out of Twitter ads, click here: http://bit.ly/1qB4Imr

 

Ten Tips For Tempting #Twitterati to Follow You

Twitter UnfilteredTen Tips for Tempting #Twitterati to Follow You

1. Personalize your background and add a profile photo & header photo image.

2. Fill in your bio with pertinent info about you or your company using searchable keywords.

3. Include a link to your website or blog.

4. Tweet interesting, valuable content regularly and consistently.

5. Use #hashtags.

6. Retweet other people’s content and choose wisely to ensure it’s the most helpful RT for them.

7. TALK to people on Twitter!

8. Put the people you’re following into Lists according to keywords and then use them to filter your Twitter Feed and find the people you want to talk to.

9. Register your own hashtags at Twubs.com and start a Twitter chat.

10. Use Manage Flitter to unfollow those people who are inactive or not following you back.

Repeat steps 4 through 10 regularly.

Please share this post if you find it helpful!

How Do I Get More Followers On Twitter?

top10twittertipsDo you want to get more specifically targeted followers on Twitter who will be beneficial to you without having to buy them?

If so, it’s important that you retweet other people’s content!  It’s also important that you talk to people on Twitter, engage with them, and even find out how you can be of help to them so that when the time comes, you can ask them for help without feeling creepy about it.

I was recently able to connect with radio stations in Trinidad to secure several interviews for a Soca artist I’m working with while he was there for the International Soca Monarch.  You would be amazed at who you can talk to on Twitter!

I follow people who may be beneficial to my clients’ careers, like radio stations, DJs, journalists, bloggers, reviewers, venues, media outlets, or fans of their genre of music or writing who live in specific cities, etc. and I put those people into lists labeled with keywords so that you can filter your Twitter feed by clicking on Lists from the Me tab and then click on the list of those people whose tweets you’d like to view or who you might like to get to know. But you actually have to talk to them.  You can break the ice by asking them a question or simply by introducing yourself.  Make the first move. Retweet something for them that looks like it might be helpful to them, if you can find it.

Don’t be afraid to follow people back on Twitter.  If they have a photo, a decent bio that’s in any way interesting to you and they tweet on a regular basis, follow them back. If they retweet your content, it will help to get your message out to a wider audience and it will also help to grow your followers.  The more you engage, tweet and retweet, the more your followers will grow.  Try it for one month and tweet every day and I’ll bet you will notice a significant difference!

For 7 more great Twitter tips, visit the Online Department Blog.

Twiends – Just Another Social Media Gimmick!

Twiends.com is a tool to help you build your followers on Twitter, Facebook and YouTube. You can set up an account with them for free and will earn 50 free seeds right away but this will only apply to your primary account. If you try to set up an account for another user on your computer, the program reads your IP address and you’re able to set up the account, but you will not receive any benefit for having done so.

Seeds are used as currency to sell to people for following you. Twiends wants you to purchase packages of seeds from them for prices that vary from 75 seeds daily for $9.95/wk up to 20,000 seeds for $279.95. You can set your rate for how many seeds you offer people, but offering them 2 seeds is the minimum limit.

Twiends asks you to fill in your profile and add your social media profile URLs that you want to draw attention to and then you have to fill in 5 keywords that will assist the program in finding followers for you who have common interests.

I’m a small business owner with no budget but I’ve been using Twiends free service for a couple of weeks now and the service does work. I was able to increase my Twitter followers and members on my Facebook fan page by a wee bit and I’m grateful for that. However, the free portion of it isn’t terribly useful unless you’re prepared to spend hours earning seeds by following other Twitter users, liking Facebook pages, and watching YouTube videos and then sift through the detritus of people that you really aren’t interested in following anyway. Of all the people who use my seeds to follow me on Twitter, a very, very low percentage have stayed with me and an even lower percentage were actually people who I am interested in following. I will not follow anyone who doesn’t have an interesting bio to accompany their Twitter profile.

Twiends offers you free seeds periodically via email and today I was offered 250 seeds for writing a review about the program on Review Centre.com. It took two hours for the 250 seeds to be used up by people who either started following me on Twitter or liked one of the Facebook pages that I administer. I got email notifications that 59 people started following me on Twitter, but after 2 hours, I only had 40 extra followers. I gained 9 members on my Facebook page but I’m certain they won’t all stay with it.

You will lose followers on Twitter and fans on Facebook just as fast as you gain them because they’re not really screening you based on their interests (they just want to earn seeds for their own accounts) and I suspect for the most part you waste your time and your seeds. Some people have liked my Facebook page and then unliked it within a few minutes later and my seeds have been wasted. But then again, some people have actually stayed with the page for at least a week. It’s up to us to give them content that they’re interested in, after all.

This past week I also tried the free trial offered by Social Oomph which is a tool to help you to boost your productivity on Twitter by allowing you to schedule your Tweets ahead of time, and send auto-welcome DMs as well as auto-follow for $3.97 per month which is pretty cheap if you have a budget. I was able to find out who is actually following me on Twitter and I sent a large percentage (by hand, not using a DM auto-responder as that wasn’t part of the free deal) of my artist followers a request in a direct message to join me on my Facebook page in order to get to know me better. I had a pretty good response to that but some people were still suspicious and I was accused of spamming by one person. That wasn’t my intention. I am offering all artists the opportunity to post about their work on my page because I believe in the power of cross promotion and of actually trying to help others through networking. I enjoy sharing information about artists that I like and I also provide links to some great social media tips by experts in the field. I have gained a few more members for my page but it will remain to be seen whether or not they stay with it and actually participate.

I investigated these free trials to satisfy my own curiosity about them in order to find out if they actually work. Yes they do. But they’re not really free. Between Twiends and Social Oomph, I would recommend Social Oomph, for its capabilities, but to upgrade to a Professional account, you have to pay $29.97/month. I think that would be a better way to spend your money than to waste it on buying packages of seeds on Twiends which for all intents and purposes is basically just another social media gimmick from people who want your hard-earned cash and your ROI with this program just isn’t worth it.

Why Not To Use Blast Follow!

I recently learned an incredibly valuable lesson at the expense of having my Twitter account suspended for 10 days. Don’t believe everything you read from social media experts!

As anyone who has read my blog knows, I am a social media manager who works primarily for authors and musicians. I love music, books, movies, theatre, art, poetry, photography and have an appreciation for almost every form of creativity. I also love dogs, Ireland, all things Celtic, travel, medieval history, nature, swimming, sailing, Guinness, cheese and ice cream which in part contributes to my constant struggle with my weight…

However, as a social media manager, I try to keep up with some reputable social media expert bloggers and Tweeters so that I may learn things that I don’t already know. Working in this field involves a constant learning curve and the development of my own expertise is a fluid work in progress.

Ten days ago, I read a blog about the Top 5 Most Indispensable Twitter Tools for Marketers by the Social Media Examiner (who is an excellent blogger and source of information) and learned about Blast Follow. I proceeded to open an account with Blast Follow and use approximately five different keywords to find people to follow who share my interests. I subsequently had my Twitter account suspended within one hour!

“BlastFollow is a Twitter utility that enables Twitter users to follow other Twitter users who share their interests en masse. This is accomplished by searching for users who have tweeted with a particular hashtag recently.”

BE VERY CAREFUL ABOUT USING THIS UTILITY!!! I found that while I ended up following hundreds of new people immediately, and also gained about 150 followers as well, that many of the people I ended up following were not in fact people who tweet about subjects that I’m interested in, and in fact, many of them were very annoying bots or people who don’t speak or write in the same language that I do.

This morning when I discovered that my account had been reinstated after I had done some serious virtual groveling to the Gods of Twitter, I was re-sent email that I’d already received and dealt with months ago, and not only that, but I spent hours deleting people I was now following that I have no interest in following. The whole experience turned out to be a giant waste of time!

Twitter, like most social media networks, works best when you actually take the time to get to know the people you are following or at least pay attention to their tweets once in a while. After all, it’s not called “social” networking for nothing. People want to get to know YOU and what you’re interested in and they don’t want to receive a bot-produced DM (direct message) thanking you for following them either. I know it saves time, but it’s not at all personal or social and I for one am not interested in following people’s pre-meditated broadcasts that have been set up hours or days in advance. That might make me a foolish business person, but I truly believe that it defeats the purpose of social networking. I think that gathering friends the old-fashioned way, by selecting them because of their common interests, is much more beneficial in the long run. If you’re only involved in social media because of the money you think you can make and not because of the people, then where is your integrity? Most people who make a living using social media are not making $10,000 a month working part-time!

Using social media successfully takes time. I know that it’s not possible to get to know thousands of people that we’re connected to through social networking on a personal basis, but making even the smallest effort and communicating with them once in a while is better than nothing. They will remember you, and if they don’t, they can find out easily enough because they’ve probably decided to keep you as a friend/connection because they actually heard from you. More friends, followers, connections does not necessarily mean better! If you simply collect followers to increase the numbers for the sake of appearance, it will ultimately backfire on you and people will delete you when they realize that six months to a year has gone by and they’ve never received so much as a “Hi!” from you even once.

Finally, it is very important for all social media bloggers to let people know what applications are banned by Twitter (and Facebook, MySpace, etc.) and will result in the suspension or complete deletion of your account. If that happens, you’ve just wasted an enormous amount of time and you’ll end up screaming and pulling your hair out! I was naive and didn’t realize that what I was doing was breaching Twitter’s policies, but I certainly know now that I will carefully check out other suggestions that I read about before I act upon them.

The Little Book Of Twitter by Tim Collins

Book Review
Title: The Little Book of Twitter
Author: Tim Collins
Publisher: Michael O’Mara Books Limited
Released: 2009
Pages: 160
ISBN – 978-1-84317-405-9
Stars: 3.5

Tim CollinsThe Little Book of Twitter leapt out at me from the sale table at Indigo Books on Sunday and with a sticker price of only $2.00, I just had to buy it! I decided that it’s high time I learn how to use Twitter as effectively as possible and as the book advertises, Get Tweetwise!

After using Twitter for over a year, sporadically at best, I had figured out much of what The Little Book of Twitter has to offer but it did present me with a few great tips that I wasn’t aware of. It’s also chock full of humour (that Tim Collins should be a stand-up comedian!) and I caught myself laughing out loud a few times. In fact, it is just as entertaining as it is useful.

You can learn how to tweet yourself clever, discover whether or not you’re a twitterholic, ten types of Twitter twat, the strangest twittersonas, and learn about some celebrity twits (I mean tweeters, no, twitterati!) and their scandals: who’s been twitterjacked and who has a ghost-tweeter:

“While it’s understandable that celebrities might turn to ghost-writers for help with full-length autobiographies, it’s pretty sad if they can’t even manage a sentence all on their own [Fiddy Cent]. What next? Paying someone to speak and move for you so you can sit still all day in a massive bathtub full of money?”

Aside from learning some Tweologisms and other jargon and abbreviations, I did glean some useful tidbits. In Everything you need to know about Twitter in 10 tweets, #7 Desktop applications such as TweetDeck (which you can download from tweetdeck.com) will help you get more out of Twitter. “TweetDeck lets you arrange the people you’re following into groups, which will then appear as additional columns. This is especially useful if you’re following so many people that the updates of those that you’re actually interested in are getting lost.” There are other interesting Twitter tools listed as well.

This ‘#’ is a hashtag, which appears before a word or phrase, and tweeters use them to make it easier to search for a topic they’re interested in. If you use “a hashtag in your tweet it will create a link that takes people to all the other recent tweets on the same subject.”

You have to decide how you want to use Twitter in order to get the most out of it. You can keep in contact with family and friends, meet new people, follow others, or use it as a promotional tool. One thing is certain you must know and follow the netiquette of Twitter.

• Don’t overtweet
• Don’t undertweet
• Don’t worry about answering the question “What are you doing?”
• Don’t go overboard with abbreviations
• Don’t boast
• Don’t tweet about how many followers you have
• Don’t post updates than span more than one tweet
• Don’t try to use up the whole 140 characters every single time
• Be subtle with your plugs
• Give a bit of explanation for your links
• Retweet instead of passing off the tweets of others as your own
• Don’t retweet everything in your feed
• Don’t send everyone who follows you an automatic message of thanks
• Don’t drink and tweet
• Don’t tweet if nothing whatsoever has changed in your life since your last tweet
• Don’t only send @ replies to celebrities
• Restrict boring conversations to direct messages
• Don’t put personal things in @ messages

How do you decide if you want to follow someone back? “Take a look at the kind of links they’re posting. Will these be useful to you, or will they spam you with the same link in every update? Look at their ratio of following to followers. If they follow thousands of people but few people follow them back, it’s not a great sign.” Boy, do I have some unfollowing to do with my account!

It is important to note that when using Twitter for marketing or promoting anything, the principles are much the same as for personal use. “If you interact with people by replying to their tweets, you’ll have a much greater presence than if you just use Twitter to broadcast.” And that’s the tricky part, because using it properly requires effort and takes TIME. I have been a guilty broadcaster and I must change my naughty ways!

Finally, when you decide that you do have the time for Twitter, be sure to adhere to the Ten Commandments of Twitter:

1. Thou shalt interact.
2. Thou shalt not spam.
3. Thou shalt tweet when thou hast something worth tweeting about.
4. Thou shalt not continue thy messages over multiple tweets. What dost thou think this is, thy blog?
5. Thou shalt honour thy Stephen Fry.
6. Thou shalt not steal. Thou shalt retweet instead.
7. Thou shalt not LOL unless something’s really funny. Like thou art snorting coffee out of thy nose or something.
8. Thou shalt not turn every @ message into a link to thy blog.
9. Thou shalt not follow false idols. Only those idols who write their own tweets rather than getting their publicists to do it for them are worthy of thy attention.
10. Remember the #followfriday [the tradition of suggesting new people to follow on a Friday] and keep it holy.