Artist Manager Laurie Brown Introduces Porch Swing Entertainment

Porch Swing Entertainment

FOR IMMEDIATE RELEASE
February 17, 2016

[Edmonton, AB] For the last several years, the Canadian music industry has known Laurie Brown as an artist manager with the utmost integrity through her business, LJB Artist Management & Consulting. As Laurie’s business has expanded and evolved, she knew it was time to rebrand under a new name, and as such, is very pleased to re-introduce herself as the diligent, dedicated owner and operator of Porch Swing Entertainment.

Porch Swing Entertainment is an artist management and consulting company offering musicians of all genres, at all levels of development, guidance and assistance with artist driven projects, grant writing, and career development. The company’s enhanced services will include corporate, festival and showcase performance bookings, grant coaching and in-depth grant and management workshops.

Laurie Brown is an Alberta-based artist manager and management consultant with clients stretching across Canada.  In addition to full-time management duties for WCMA award-winning folk musician Joal Kamps and CCMA & Juno nominated country artist Adam Gregory, her current client list includes CFMA award-winning artist Rebecca Lappa, soul songstress Ann Vriend, Celtic rock supergroup Derina Harvey Band, and blues master Rooster Davis.

Laurie’s background in theatre performance and production and her music and theatre training in London, England have provided her with a creative approach to management, as well as a unique understanding of the artist’s process. She is a graduate of the Artist Manager/Music Business Program at Berklee College of Music and the Artist Manager Program at Canada’s Music IncubatorLaurie is a member of the Canadian Country Music Association (CCMA), Western Canadian Music Association (WCMA), Alberta Music, Music Managers Forum (MMF) and Association of Country Music in Alberta (ACMA) where she was nominated for “Industry Person of the Year” in 2015.  She is also a juror for FACTOR and Alberta Music and other industry organizations. Laurie, who loves all types of music from metal to classical, and sings with acappella group VoiceOver, is also one of the directors and founding members of the Children’s Music Foundation, an organization intended to address the lack of funding to arts and music programs for youth in the Alberta region. Through Porch Swing Entertainment, Laurie will continue to serve recording artists with the utmost integrity.

Please visit www.porchswingentertainment.com or contact Laurie Brown at 780-446-1849 or by email at laurie@porchswingentertainment.com.

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Introducing Laurie Brown of LJB Artist Management (Managing with Integrity)

LJB Artist Management LogoFor those of you who are following Scully Love Promo and me, Christine Bode, through social media, you’ve probably noticed that I have updated my website but I no longer have a Facebook business page. I deleted it about a year ago because at this point, as a solopreneur who works with musicians & artists, I don’t have the budget to pay to play on Facebook.

However, I have been utilizing the power of Twitter (for free) to make new connections and recently had the pleasure of making the acquaintance of a lady who I have a lot in common with. We both work in the music industry and think a lot alike in terms of how important it is to help each other out there in the social media stratosphere in order that we can all be successful at what we do.

Meet Edmonton based Laurie Brown of LJB Management (Artist Management), an artist manager with integrity, who can help both part-time and full-time musicians manage their day-to-day business operations and build their career.

With a professional designation in “Music Business – Artist Management” from Berklee College of Music, Artist Manager, Laurie Brown can bring a wealth of experience and organizational skills to your career and allow you, the artist, to do what you do best – create and play music.

MANAGEMENT SERVICES:

Craig Moritz and Laurie Brown

Country singer-songwriter Craig Moritz with his manager, Laurie Brown.

LJB Management offers services for full-time and part-time musicians whose careers have reached the point where they need assistance with day-to-day business operations. LJB Management helps artists with Career Planning, Grant Writing, Copyrights, Royalty Collection, Festival and Showcase Submissions, Branding, Corporate and Event Bookings and more.

MANAGEMENT CONSULTING and PROJECT WORK:

Not every artist needs to have a full-time manager on monthly retainer. SOME artists need assistance with SOME projects SOME of the time. LJB Management also offers management consulting services, tailored to each individual artist’s needs, at an hourly rate. Assistance with industry driven projects such as SOCAN paperwork, grant writing, showcase and festival submissions, and building a business/career plan is provided on a “per project” basis.

CORPORATE BOOKING:

LJB Management has a unique and diversified roster of talent to bring to corporate and private events. Whether planning a corporate party, family event, charitable fundraiser, sporting event, or any other gathering where entertainment is required, LJB Management will have an artist that will fit the bill.

INDUSTRY ASSOCIATIONS and AFFILIATIONS:

Alberta Music Industry Association (AMIA)
Association of Country Music in Alberta (ACMA)
Canadian Country Music Association (CCMA)
Western Canadian Music Association (WCMA)
Music Managers Forum (MMF)
Arts Touring Alliance of Alberta (ATAA)

Laurie keeps her rates as low as possible as she knows how tough it is for artists these days.  Her rates for consulting are $50 per hour (a normal consult is about 2 hours) and $25 per hour for projects. She will do an estimate on the project so the artist knows up front what the costs will be.  If the hours are higher she’ll honour her original estimate (as long as the project hasn’t changed drastically) and if the hours are lower, she charges the lesser rate. For grants, the fees vary depending on what type of grant you are applying for and what is required (i.e.: marketing plans add a lot of time to an application if the artist does not already have one), but Laurie will provide a quote for grant writing as well.

If you’re looking for Laurie’s expertise, don’t hesitate to contact her.

Website: www.ljbartistmanagement.com
Email: ljbmanagement@live.ca
Phone: 780-446-1849

You may not have visited the Our Global Team page on my website, but if you haven’t, take a look, and you will learn about the people on my team who I’m more than willing to refer to anyone who may need their services. They are all trust-worthy individuals who excel at what they do and their services are complimentary to my own. If you think you’d be a good fit and would like to join Our Global Team, please contact me.

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015