Facebook For Dummies (2nd Edition) by Leah Pearlman & Carolyn Abram

Book Review
Title: Facebook For Dummies (2nd Edition)
Authors: Leah Pearlman & Carolyn Abram
Publisher: Wiley Publishing, Inc.
Released: 2010
Pages: 360
ISBN-10: 0470527617
ISBN-13: 978-0470527610
Stars: 4.0

I consider myself an advanced user of Facebook. I have been using it for almost 4 years, both for personal use and to implement it as part of my internet promotion/social media marketing business for authors & musicians, Scully Love Promo. Despite this fact, I found that Leah Pearlman and Carolyn Abram’s Facebook For Dummies was well worth the read and the money I paid for the book.

I learned several good tips that I didn’t know about before and can definitely recommend it to all novice Facebook users. It will really help you to completely understand how this worldwide social networking phenomenon works.

Facebook connects you with the people you know and care about. It enables you to communicate, stay up-to-date, and keep in touch with friends and family anywhere. It facilitates your relationships online to help enhance them in person. Specifically, Facebook connects you with the people you know around content that is important to you. Whether you’re the type to take photos or look at them, or write about your life, or read about your friends’ lives, Facebook is designed to enable you to succeed. Maybe you like to share Web sites and news, play games, plan events, organize groups of people, or promote your business. Whatever you prefer, Facebook has you covered.

Facebook has rapidly evolved from an elite social networking site for Ivy League college students only – founded by Mark Zuckerberg with his college roommates/fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes in 2004 – to the most popular social networking site on the Internet with a membership of over 200 million people in 2010. Facebook is ever-changing and although this edition of Facebook for Dummies was published in 2010, by the time I read it, Facebook’s developers had changed some things including issuing updated iron clad privacy settings as well as altering where some of the features are located, so not everything will be crystal clear in terms of comparing what is written in the book to what you now see on your home page or profile page. But I swear, it’s not hard to figure out.

Facebook has become THE PLACE to be if you have a business, brand or product that you would like to promote, not to mention it’s a fantastic place to connect with family and old friends, and make new ones. I love its photo sharing and linking features, not to mention the capabilities that we now have with fan pages (which in my mind have pretty much made groups obsolete), and I love that I’ve reconnected with people from my past who I missed. It’s also just plain FUN!! I’m personally not into the game applications but my sister, along with millions of other people, enjoy them immensely.

Facebook For Dummies will help you get started, share your life, get organized, delve further into Facebook and share Ten Great Third-Party Applications, Ten Ways Facebook Uniquely Impacts Lives, Ten Questions That Leah and Carolyn Get a Lot and Ten True Facebook Tales.

I went through this book with a yellow Hi-Liter and marked all the things I didn’t know or wanted to remember so I can share what I’ve learned with my clients and friends on my Scully Love Promo fan page on Facebook.

Do yourself a favour…don’t let social media/networking make you nervous or freak you out! If you want to get on board with Facebook and finally discover what everyone is talking about just get Facebook For Dummies and you’ll be all set to go! Hey, if my 66-year-old Mom (who swore she would NEVER join) can figure out how to enjoy Facebook and use it to promote a Mexican orphanage that she’s committed to and fundraises for, than you can too!

The Merits of LinkedIn

If you are interested in social media marketing and networking via the Internet, and you’re not registered with LinkedIn, you’re missing out on a great opportunity!

LinkedIn is a business-oriented social networking site for career professionals and a wonderful and convenient place to look for a job in your field. Mainly used for professional networking, you use it as an online resume and upload your resume or CV details to it, creating a personable profile (including photo) that allows other professionals to peruse your credentials. It also allows your friends, co-workers and/or former colleagues to give you a public recommendation (and you can write one for them) in writing about the quality of your work and professional achievements. There are over 55 MILLION LinkedIn users at present!

From Wikipedia:

“The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.
This list of connections can then be used in a number of ways:

• A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.

• It can then be used to find jobs, people and business
opportunities recommended by someone in one’s contact network.

• Employers can list jobs and search for potential candidates.

• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.

The “gated-access approach” (where contact with any professional requires either a preexisting relationship, or the intervention of a contact of theirs) is intended to build trust among the service’s users.

LinkedIn also allows users to research companies with which they may be interested in working. When typing the name of a given company in the search box, statistics about the company are provided. These may include the ratio of female to male employees, the percentage of the most common titles/positions held within the company, the location of the company’s headquarters and offices, or a list of present, past, and former employees.”

I find that it’s a really useful networking and marketing tool, particularly if you get involved in group discussions on subjects you have an interest in. I joined a few groups concerning topics of interest and have made quite a few new author friends over on Facebook as a result. I did notice a bit of squabbling going on within the parameters of certain group topics, but for the most part, the people I’ve interacted with have been very pleasant, professional, and helpful and some group topics give you a forum for advertising about your business without spamming anyone.

Other things that you can do with LinkedIn include reconnecting with former colleagues and friends, keeping track of professional industry events, sharing your blog link and Amazon Reading list, SlideShare presentations, Polls, Travel, linking your Twitter account, checking out company profiles and more.

Jan Vermeiren's Guide to LinkedIn

There is even a book available called How To Really Use LinkedIn by Jan Vermeiren that you can find on Amazon.ca and Jan’s blog is right here on WordPress.

As you know, I do internet promotion for authors & musicians specifically, but I also help people to create cost-effective websites and blogs, learn how to create Facebook fan pages and MySpace profiles and how to use them effectively, and can explain Twitter to the unenlightened. If you have questions regarding internet promotion strategies for your business and need help to understand social media marketing and/or the most powerful social networking sites on the Internet today, just let me know. I’ll do my best to be helpful. And don’t be afraid to connect with me on LinkedIn!

I hope that your business is doing very well and wish you much success with LinkedIn and other popular online social networking websites.

Best wishes,



Welcome to scullylovepromo.wordpress.com.

My name is Christine Bode and I am the author of this website, its blog content (except where noted), and owner and operator of Scully Love Promo, an Internet Promotion (and social networking website maintenance) business for authors and musicians. I focus on the promotion of first class authors and musicians on the World Wide Web in order to promote their talents and expand their fan base on major social networking sites like MySpace and Facebook and help artists to maintain those sites.

In case you’re wondering, Scully is the name of my beautiful, 3-year-old, female Goldendoodle who is featured in numerous photos on this site. Scully is named after Dana Scully on The X-Files, a favourite television series of mine that I had the privilege of being an extra for in the Season 2, “Red Museum” episode.

I have kept blogs called Scully Love Promo Presents! and Scully Love Promo Reviews on Blogger since early 2008, but will now be blogging from this URL address at WordPress.

I hope that you will make yourself at home here and take a look around at your leisure. You may enjoy reading my blogs about my clients, or the books, CDs, and DVDs that I review, or be interested in the services I offer. If you have any questions or comments, I’d be happy to answer them.

I look forward to hearing from you!