Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.

Let Jo Barnes Tell You How To Explode Your Facebook Page!

A couple of weeks ago a friend and client of mine sent me the link to millionaire Internet marketer Chris Farrell’s FREE GIFT!!! How To Explode Your Facebook Fans and List. Believe it or not, the value of this absolutely FREE GIFT has been absolutely amazing! Anyone who wishes to learn some valuable secrets about how to explode your Facebook page will definitely learn something from Jo Barnes.

Jo offers a FREE 6 part video series if you join her newsletter. Her Ultimate Business Startup Blog is at http://jobarnesonline.com/. Jo is full of excellent advice and she knows what she’s talking about! Her prices for her courses are really reasonable. She’s a very dynamic, intelligent and honest person who is available to you to answer questions. She’s hands-down the most generous Facebook marketer I’ve ever come across. She’s also doing very, very well for just having started marketing with Facebook in August of 2010. She’s a real go-getter and a great video blogger!

I have been listening to her videos and reading her posts on her Free Fan Page Templates page on Facebook. I’m been working in social media marketing for almost 3 years and I knew a lot of what Jo suggested but not everything! She has taught me some great new tips that are very useful. I’m going to take her special course 2000 Fans in 27 Days just as soon as I can put a payment on my credit card.

These are the top 8 tips Jo suggests for exploding your fan page:

1. Increase your friends. (We have to start by increasing our own personal networks. I am going to be doing this whenever I can and I’m not working for my clients. I’m only at 938 friends on Facebook but that’s because I actually try to get to know each person at least a little so that I know what they’re into.) Write a friendly email request telling the person about you and asking if they’d like to connect with you on Facebook.

2. Groups – read their policy first and post on those that allow you to post content that adds value.

3. Create your own group(s) (but don’t just spam people with loads of affiliate links). (I personally am not going to do this because I don’t have time for groups and all the pages I already participate on – which is also a great way of letting strangers get to know you better and inevitably some of them end up putting in a friend request if they like you.)

4. Add a Like Box to your website or blog.

5. YouTube videos (the kind we actually make and not just links to those that are already there. I don’t have the capacity to make videos at home or I would start doing it. I will eventually.)

6. Events (Create events for the launch of a page or product; host a Q&A, Virtual Tea, webinar, etc. Target the creators of events and those who actually spend money on attending the events as people you would want in your own network because they are serious about networking.) Use Events as a search tool using keywords and pick those that have lots of confirmed guests.

7. You can use apps like Marketplace or Fiverr to place ads and or pay $5 to have people invite their networks to your page. (You can also buy an ad on Facebook which is what they really want you to do!)

8. Twitter. (Create a Twitter account and link your Facebook page to it. I will be posting a blog with some great Twitter tips very soon.)

You can also target your friends using an application called AdvancedSearch 2.2 Beta which you can add to your fan page and use to do a more specific search using keywords than the regular Search feature on Facebook.

The key when building our own networks is to look for people who are active and with whom we have things in common. The administrators of groups and fan pages are potential business partners because they are active.

These are just a few of the great tips I’ve learned from Jo Barnes. If you are serious about exploding your Facebook page, I would highly recommend connecting with Jo (and me) because she will absolutely be able to help you do just that!

Love you Jo!!