Demystify Facebook & Instagram Marketing To Rock Your Online Presence!

Are you a musician, band or singer-songwriter who has been struggling to understand how to get any real traction with your social media marketing campaign? Do you have a Facebook page and an Instagram account but you just can’t seem to get any significant engagement from your fans and have no real idea how to use those platforms to expand your audience? Well, I have just the stocking stuffer for you this Christmas. Let me help you to demystify Facebook and Instagram marketing so you can rock your online presence!

It has been a long time coming but I am super stoked to FINALLY announce the availability for purchase of my Facebook & Instagram marketing guides, in PDF format, on my website now. For only CDN$9.97 (via PayPal), you will receive some very helpful and up-to-date information that will demonstrate how to effectively utilize both Facebook and Instagram for marketing and make you a pro at using them in no time!

Facebook Cover

70 Tips For Rockin’ Your Facebook Page

If you’re having trouble decoding the mysteries of Facebook Pages, this guide is for you! Christine Bode of Scully Love Promo has created an easy-to-read, numbered list of 70 ways that you can take your Page from demo to mastered.

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 8 page e-book and download the digital PDF file through PayPal.

CDN $9.97

 

Instagram CoverWhat Musicians Need to Know About Instagram Marketing

If your target audience is under the age of 35, you need to be on Instagram! Find out how to use this incredible mobile phone app successfully to give more exposure to your brand and your music in Christine’s easy-to-read, point form guide. #instasick

CLICK HERE: https://scullylovepromo.com/services/products/ and follow the simple instructions to purchase this 7 page e-book and download the digital PDF file through PayPal.

CDN $9.97

(Cover images created by Donna Wood of Enovations Designs.)

You don’t have to be a musician to receive benefit from these guides. They will assist anyone who is using Facebook or Instagram for marketing purposes and just can’t figure out how to get the most out of those sites. Always remember that with social media marketing, the emphasis should be on SOCIAL and not MARKETING. Be sure to adhere to the 80/20 rule and make 80% of your posts social, offering value or entertainment to your fans, allowing them to get to know you better, and keep your promotional (hard sell) posts to 20%. Your goal is to build relationships and make friends.

It’s time to demystify Facebook and Instagram marketing and rock your online presence! YOU CAN DO IT!

Introducing Laurie Brown of LJB Artist Management (Managing with Integrity)

LJB Artist Management LogoFor those of you who are following Scully Love Promo and me, Christine Bode, through social media, you’ve probably noticed that I have updated my website but I no longer have a Facebook business page. I deleted it about a year ago because at this point, as a solopreneur who works with musicians & artists, I don’t have the budget to pay to play on Facebook.

However, I have been utilizing the power of Twitter (for free) to make new connections and recently had the pleasure of making the acquaintance of a lady who I have a lot in common with. We both work in the music industry and think a lot alike in terms of how important it is to help each other out there in the social media stratosphere in order that we can all be successful at what we do.

Meet Edmonton based Laurie Brown of LJB Management (Artist Management), an artist manager with integrity, who can help both part-time and full-time musicians manage their day-to-day business operations and build their career.

With a professional designation in “Music Business – Artist Management” from Berklee College of Music, Artist Manager, Laurie Brown can bring a wealth of experience and organizational skills to your career and allow you, the artist, to do what you do best – create and play music.

MANAGEMENT SERVICES:

Craig Moritz and Laurie Brown

Country singer-songwriter Craig Moritz with his manager, Laurie Brown.

LJB Management offers services for full-time and part-time musicians whose careers have reached the point where they need assistance with day-to-day business operations. LJB Management helps artists with Career Planning, Grant Writing, Copyrights, Royalty Collection, Festival and Showcase Submissions, Branding, Corporate and Event Bookings and more.

MANAGEMENT CONSULTING and PROJECT WORK:

Not every artist needs to have a full-time manager on monthly retainer. SOME artists need assistance with SOME projects SOME of the time. LJB Management also offers management consulting services, tailored to each individual artist’s needs, at an hourly rate. Assistance with industry driven projects such as SOCAN paperwork, grant writing, showcase and festival submissions, and building a business/career plan is provided on a “per project” basis.

CORPORATE BOOKING:

LJB Management has a unique and diversified roster of talent to bring to corporate and private events. Whether planning a corporate party, family event, charitable fundraiser, sporting event, or any other gathering where entertainment is required, LJB Management will have an artist that will fit the bill.

INDUSTRY ASSOCIATIONS and AFFILIATIONS:

Alberta Music Industry Association (AMIA)
Association of Country Music in Alberta (ACMA)
Canadian Country Music Association (CCMA)
Western Canadian Music Association (WCMA)
Music Managers Forum (MMF)
Arts Touring Alliance of Alberta (ATAA)

Laurie keeps her rates as low as possible as she knows how tough it is for artists these days.  Her rates for consulting are $50 per hour (a normal consult is about 2 hours) and $25 per hour for projects. She will do an estimate on the project so the artist knows up front what the costs will be.  If the hours are higher she’ll honour her original estimate (as long as the project hasn’t changed drastically) and if the hours are lower, she charges the lesser rate. For grants, the fees vary depending on what type of grant you are applying for and what is required (i.e.: marketing plans add a lot of time to an application if the artist does not already have one), but Laurie will provide a quote for grant writing as well.

If you’re looking for Laurie’s expertise, don’t hesitate to contact her.

Website: www.ljbartistmanagement.com
Email: ljbmanagement@live.ca
Phone: 780-446-1849

You may not have visited the Our Global Team page on my website, but if you haven’t, take a look, and you will learn about the people on my team who I’m more than willing to refer to anyone who may need their services. They are all trust-worthy individuals who excel at what they do and their services are complimentary to my own. If you think you’d be a good fit and would like to join Our Global Team, please contact me.

Sherman & Lee Were Just Meant To Be: Lost and Found on CD Baby Now

Sherman and LeeSome things are just meant to be.

At a time when most Baby Boomers are looking to retire, David Sherman and Nancy Lee packed up the van and hit the road, touring towns in Ontario to share their love of music — and each other.

A former journalist and editor, Sherman, 62, saw the writing on the wall when newspapers began downsizing and used his love for words to propel him into becoming a successful playwright and a songwriter musician Lee, 55, had been a professional musician songwriter in her early 20s, until settling down to raise a family. But when her husband died a few years ago, she picked up her guitar and began playing in cafes near her home.

That’s when serendipity stepped in — Sherman met Lee one frozen February night two years ago as they shared a bill playing a gig in farm country outside of Montreal.

“I just found her looks and soulful singing mesmerizing,” said Sherman, of the woman with whom he now shares his personal and professional life.

“And I found his songs and voice fascinating,” said Lee.

After exchanging email addresses, they met again, and again, and soon started performing together.

The result has been the creation of Sherman & Lee, a creative, collaborative team where they compose and perform songs of the magic and misery that is love, of disintegrating cities and broken dreams, of lost souls and magic moments.

“One night, at a sold out dinner show in Montreal, Guy Sprung, the artistic director of Infinitheatre where I am the writer-in-residence, suggested Nancy and I string the stories together into a narrative and do a musical theatre piece,” recalls Sherman.

“He called it ‘docutheatre.’”

The idea resonated with the couple; they had come from hard times, they were older and a little wiser and there were stories to tell.

“Mixed with a little fiction, we created Lost and Found,” explains Sherman of the 90-minute musical that will be directed by Guy Sprung and performed in Montreal next winter.

“We were lucky to have some of Montreal’s best musicians — Stephen Barry and Andrew Cowan of the Stephen Barry Blues Band and John McColgan, a former member of the band, a drummer and producer — who workshopped the play in front of an audiences. Lost and Found is the soundtrack CD to the play,” says Sherman.

Lost and Found is available now on CD Baby. A captivating and bluesy blendLost and Found by Sherman & Lee of folk, roots, country and pop that combines the sweet vocals of Lee and the edgy vocals and soul-touching lyrics of Sherman, creating an original sound that lingers long after the last note.

Whether they perform as a duo or are backed up by some of Montreal’s finest musicians, Sherman & Lee entertain with an entrancing combination of blues, folk, roots, and pop.

Their love is real, their stories are true and audiences are drawn in by their lyrics, their haunting harmonies and the duo’s captivating stage presence. A Sherman & Lee show makes them laugh, makes them cry and makes them come back for more.

Check them out at www.shermanandlee.com, LIKE their page on Facebook or follow them on Twitter @ShermanandLee.

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015

Welcome!

Welcome to scullylovepromo.wordpress.com.

My name is Christine Bode and I am the author of this website, its blog content (except where noted), and owner and operator of Scully Love Promo, an Internet Promotion (and social networking website maintenance) business for authors and musicians. I focus on the promotion of first class authors and musicians on the World Wide Web in order to promote their talents and expand their fan base on major social networking sites like MySpace and Facebook and help artists to maintain those sites.

In case you’re wondering, Scully is the name of my beautiful, 3-year-old, female Goldendoodle who is featured in numerous photos on this site. Scully is named after Dana Scully on The X-Files, a favourite television series of mine that I had the privilege of being an extra for in the Season 2, “Red Museum” episode.

I have kept blogs called Scully Love Promo Presents! and Scully Love Promo Reviews on Blogger since early 2008, but will now be blogging from this URL address at WordPress.

I hope that you will make yourself at home here and take a look around at your leisure. You may enjoy reading my blogs about my clients, or the books, CDs, and DVDs that I review, or be interested in the services I offer. If you have any questions or comments, I’d be happy to answer them.

I look forward to hearing from you!