Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.

Why Not To Use Blast Follow!

I recently learned an incredibly valuable lesson at the expense of having my Twitter account suspended for 10 days. Don’t believe everything you read from social media experts!

As anyone who has read my blog knows, I am a social media manager who works primarily for authors and musicians. I love music, books, movies, theatre, art, poetry, photography and have an appreciation for almost every form of creativity. I also love dogs, Ireland, all things Celtic, travel, medieval history, nature, swimming, sailing, Guinness, cheese and ice cream which in part contributes to my constant struggle with my weight…

However, as a social media manager, I try to keep up with some reputable social media expert bloggers and Tweeters so that I may learn things that I don’t already know. Working in this field involves a constant learning curve and the development of my own expertise is a fluid work in progress.

Ten days ago, I read a blog about the Top 5 Most Indispensable Twitter Tools for Marketers by the Social Media Examiner (who is an excellent blogger and source of information) and learned about Blast Follow. I proceeded to open an account with Blast Follow and use approximately five different keywords to find people to follow who share my interests. I subsequently had my Twitter account suspended within one hour!

“BlastFollow is a Twitter utility that enables Twitter users to follow other Twitter users who share their interests en masse. This is accomplished by searching for users who have tweeted with a particular hashtag recently.”

BE VERY CAREFUL ABOUT USING THIS UTILITY!!! I found that while I ended up following hundreds of new people immediately, and also gained about 150 followers as well, that many of the people I ended up following were not in fact people who tweet about subjects that I’m interested in, and in fact, many of them were very annoying bots or people who don’t speak or write in the same language that I do.

This morning when I discovered that my account had been reinstated after I had done some serious virtual groveling to the Gods of Twitter, I was re-sent email that I’d already received and dealt with months ago, and not only that, but I spent hours deleting people I was now following that I have no interest in following. The whole experience turned out to be a giant waste of time!

Twitter, like most social media networks, works best when you actually take the time to get to know the people you are following or at least pay attention to their tweets once in a while. After all, it’s not called “social” networking for nothing. People want to get to know YOU and what you’re interested in and they don’t want to receive a bot-produced DM (direct message) thanking you for following them either. I know it saves time, but it’s not at all personal or social and I for one am not interested in following people’s pre-meditated broadcasts that have been set up hours or days in advance. That might make me a foolish business person, but I truly believe that it defeats the purpose of social networking. I think that gathering friends the old-fashioned way, by selecting them because of their common interests, is much more beneficial in the long run. If you’re only involved in social media because of the money you think you can make and not because of the people, then where is your integrity? Most people who make a living using social media are not making $10,000 a month working part-time!

Using social media successfully takes time. I know that it’s not possible to get to know thousands of people that we’re connected to through social networking on a personal basis, but making even the smallest effort and communicating with them once in a while is better than nothing. They will remember you, and if they don’t, they can find out easily enough because they’ve probably decided to keep you as a friend/connection because they actually heard from you. More friends, followers, connections does not necessarily mean better! If you simply collect followers to increase the numbers for the sake of appearance, it will ultimately backfire on you and people will delete you when they realize that six months to a year has gone by and they’ve never received so much as a “Hi!” from you even once.

Finally, it is very important for all social media bloggers to let people know what applications are banned by Twitter (and Facebook, MySpace, etc.) and will result in the suspension or complete deletion of your account. If that happens, you’ve just wasted an enormous amount of time and you’ll end up screaming and pulling your hair out! I was naive and didn’t realize that what I was doing was breaching Twitter’s policies, but I certainly know now that I will carefully check out other suggestions that I read about before I act upon them.