In Honour of Social Media Day: Book Me Today & Save!

Mashable Social Media Day

According to Mashable (www.mashable.com – @mashable), one of the leading tech & social media experts online today, it’s Social Media Day or if you’re on Twitter – #SMDay (trending now).

http://mashable.com/2015/06/30/happy-social-media-day-2015/ – Read all about it here.

I’m enough of a social media geek to play along so in honour of it being Social Media Day, I’m offering – TODAY ONLY – last year’s rates to any new clients who need assistance with their social media management or marketing. I specialize in working with musicians, authors & artists and you can read more about my services here.

Have you simply had enough of the stress & annoyance of being forced to participate in social media marketing to get anywhere with your music careers? How many of you just don’t care or worry about it?

Here’s “19 ways social media has ruined our lives” from METRO magazine:

(*Warning: This article MIGHT make you laugh!)

http://metro.co.uk/2015/06/30/19-ways-social-media-has-ruined-our-lives-5267360/

Now, don’t you feel just a little better?

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Why You Should Use ManageFlitter To Help You Manage Your Twitter Account

ManageFlitter My favourite tool for managing Twitter accounts is ManageFlitter. It helps us to figure out who we’re following on Twitter that is either inactive or not following us back and it allows us to unfollow up to 100 people per day with the free version of the service.

A commercial version of ManageFlitter was launched in February 2011 by a company called Melon Media in Sydney, Australia, whose chief executive officer is Kevin Garber.

I love this tool because it’s so easy to use and the free version is sufficient for the bulk of ManageFlitter users. You simply go to www.manageflitter.com and sign in using your Twitter account. Be sure you’re signed in to Twitter first so that you can allow ManageFlitter access by authorizing them to pull in your data. You click the red Start button and ManageFlitter pulls in all the people you’re following on Twitter. Then you go to the Manage tab if it doesn’t direct you there automatically, which it often does. From there you can see in the left column, tabs for who is Not Following Back, who has No Profile Image (I don’t follow accounts without a profile image), which accounts are Non-English and who is Inactive. Generally, I click on Inactive first and if someone hasn’t tweeted in a month, I unfollow them. Then I go to Not Following Back and unfollow those accounts held by people who aren’t following me back.

My strategy is to work regularly on searching (using keywords or #hashtags) for people or organizations on Twitter that I’m interested in or who my clients would be interested in and then put them into Lists via keywords to later help filter their feed and find those people more easily so they can talk to them. I will also follow people recommended to me through shoutouts and hashtags like #FF (Follow Friday) or #MM (Music Monday), etc.

Once a month I use ManageFlitter to see who I’ve followed who is inactive or not following back and I unfollow them because let’s face it, they won’t be of any benefit to me. You can always choose to continue to follow a certain amount of Twitter accounts held by those who won’t follow you back because they’re celebrities, news sources or leading specialists in their field because you value the content of their tweets, but I think you should keep those to a minimum in order to keep your ratio of following to followers more even and therefore more appealing to others.

ManageFlitter’s Account Search feature is also excellent for defining who you’re looking for on Twitter and it will pull in a list of people you might want to follow based on the parameters of your search. Click the Refine tab to get the whole form and fill in what’s relevant to you. It always tends to pull in those who have heaps of followers first. As you know, sometimes those people won’t be the ones to follow you back. Always look for their ratio of followers to following to make your decision before you follow someone and make sure they tweet regularly. You can follow people directly from ManageFlitter too.

ManageFlitter also has a Power Post feature under the Engagement tab that enables you to preschedule your tweets to go out at peak times throughout the day. You can use Tweroid to help you to determine what times are best for you to tweet to reach your optimum audience. You can connect your Facebook account and LinkedIn account as well so that you can preschedule posts for them.  You can program in a Recurring tweet as well. I’m not sure how many tweets you can preschedule at once with the free version but you can probably do quite a few. You can ask ManageFlitter questions using their Support form under the Dashboard tab.

There are many additional features you can get including Analytics if you pay to upgrade your account but I find that for my clients’ purposes as well as their budgets that the free version is fine.

All you really need to help manage your Twitter account is ManageFlitter. Check out their blog for more great tips.

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015

Facebook’s Promoted Posts

I don’t like the fact that Facebook is finding more and more ways to charge us to use it for marketing purposes, but that’s just the way it is.  They know how powerful they are.  Unfortunately, most of the posts that we administrators make on our Facebook pages now are only seen by a very small percentage of the people who have actually LIKED our pages. According to Zynali Marketing Solutions, “The average newsfeed distribution of a post from a page is 16%.  That’s correct, 84% of the people who are a fan of your Facebook page, are not seeing your posts.”  So we now have to pay Facebook to display our content in the News Feeds of people who are already connected to our pages.

Facebook introduced Promoted Posts earlier this year.  If your Facebook page has over 400 likes, you have the option of paying for a Promoted Post.  Make sure it’s a post with valuable content that you really want to push so that many more people will see it.  A Promoted Post doesn’t have to cost a lot.  Start with paying $5 or $10 to see how many extra people will end up seeing your post.  This could be for an upcoming event, special offer, new book, CD or product launch, crowdfunding campaign, etc.  You can choose to promote a post that you’ve already made but it can only be up to 3 days old.  Once you’ve created a Promoted Post, you should pin that post to the top of your Facebook page for maximum visibility.

Please take a few minutes to watch the video at this link so that you will understand what I’m writing about and bookmark this page so that you can find it in the future: https://www.facebook.com/help/promote

Good luck with your Promoted Posts!

Support A Work At Home Person and Vote For Scully Love Promo In The Spotlight Competition: June Poll

I’m honoured to have been selected as an entrant in the In The Spotlight Competition: June Poll for Support A WAHP (Work at Home Person). I could win a spotlight interview on the Support a WAHP website (valued at $500 in free publicity), so if spirit moves you, please click on the link below that will take you to the poll and vote for Scully Love Promo!

Vote here: http://www.supportawahp.com/2012/in-the-spotlight-competition-june-poll.html

Support a WAHP (Work at Home Person) is an online community where work at home business people can gain recognition for their achievements, and access much needed business tips, resources and inspiration.

Support a WAHP provides FREE promotional opportunities and FREE business and mindset tips from established home based entrepreneurs via their weekly blog, webinars and quality external resources.

They also have a membership program which provides WAHPs an opportunity to connect, share and learn on a deeper level.

In addition, founder, mumpreneur, author, blogger, and the ultimate shoestring marketer Cas McCullough also provides social media consulting services, plus content marketing mentoring and training for solo entrepreneurs and work at home businesses.  Cas is passionate about empowering women solo entrepreneurs to drop the sales pitch and expensive ad campaigns and start marketing with ease using powerful content and social media.  She blogs for www.startupsmart.com.au and  www.supportawahp.com.

If you are ready to learn how to be the ultimate shoestring marketer, Cas invites you to connect with her today. She would love to empower you to market your small business with ease and inspiration!

Support a WAHP hosts the annual International Work at Home Person Week in February & the International Top WAHP Awards (next one is launching in July!).

If you want to connect with other WAHPs, gain valuable business tips, find WAHP businesses and be a part of an active and thriving community, you’re in the right place!

Thank you very much for your nomination, Cas, and a big thank you to everyone who votes for Scully Love Promo!

Learn How To Perfect Your Pinterest Profile Now!

Christine Bode Pinterest profile“Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.” ~ MASHABLE

Just last week, I discovered the reason why Pinterest is the fastest growing social media site ever!  Since 2010, Pinterest has gained over 11 million users and it’s growing like wildfire every day.  I looked at the Google analytics for Pinterest and in one month it grew by over 100%.  I also found out why so many people have become addicted to Pinterest because I became one of them.  Pinterest’s audience is 97% female.

I’ve read quite a few posts lately by social media experts about the fact that Pinterest is all the rage and that anyone who is marketing with social media should not overlook it.  This platform makes sharing of images super easy and it has proven to drive traffic back to the websites the images are linked to, extremely well.  In a recent techie report that I read, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Google+ combined!  I prefer it to all of those sites, although I enjoy YouTube very much.

Pinterest is a collection of online pin boards (think scrapbook) on which you pin images and add descriptions, links and hashtags that direct people back to their original source.  It’s entirely captivating for visually oriented individuals and the possibilities for self-expression are endless, not to mention the fact that it’s so much fun!

On Pinterest you have followers (like on Twitter) and you can follow people or just their boards, in return.  Users can comment on the images and you can include links & hashtags like we do on Twitter to direct someone to a specific website or to aid in a keyword search.  You have to have a Facebook or Twitter account in order to create a Pinterest profile and right now, you still have to be invited to it by a member.  Pinterest synchs in all of the people we’re connected to on Facebook or Twitter who have Pinterest accounts already so that we have a potential built-in audience to begin with.

Here’s a link to more info about Pinterest and a free HubSpot eBook that you can download on How to Use Pinterest for Business:

http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx

This recent article in Forbes will give you more of an idea about the power of Pinterest:

http://www.forbes.com/sites/anthonykosner/2012/02/18/10-reasons-pinterest-booked-10-million-visitors-a-month-so-fast/

Facts to Remember

  • Install your Pinmarklet right away by adding it to your toolbar
  • Rename your pin boards
  • Pins are chronological
  • Don’t pin directly from Google images as you want to properly credit your sources
  • Don’t pin anything without crediting the source
  • Don’t be sleezy and post stuff in unrelated places!
  • Don’t send people to a link that’s unrelated
  • Follow friends from Facebook & Twitter
  • Comment on other people’s pins to get more followers
  • Create your own pins
  • Re-pin stuff or create a new board
  • Create boards that other followers can contribute to
  • Pin videos
  • Think of keywords and use #hashtags
  • Tag people the same way you tag someone on Facebook using @
  • Don’t tag people without a purpose
  • Don’t use it purely as a tool for self-promotion
  • Link images that you’ve used on your blog back to your blog posts
  • Be creative, be creative, be creative!

Okay, so what’s stopping you from joining Pinterest?  If you need an invitation, simply email me at scullylovepromo@gmail.com and I’ll send you one and follow you!

Happy pinning!

*NOTE OF CAUTION:  Excessive pinning can lead to Pinsomnia!

What You Need To Know About Your Online Presence

An excellent website design by Sarelia Design + Development

Whenever I am approached by a potential client, I generally do an assessment of their online presence to find out what they already have in place, what needs improvement, what’s missing and what should be implemented in order to ensure maximum opportunities for marketing and social media interaction.

The most important thing for any artist or business to have in place is a really good-looking (not too busy) and functional website that obviously highlights what they have to offer.  It should be carefully proofread to ensure that there are no typos or spelling mistakes and fonts should be limited to two easy-to-read styles that are no smaller than 11 pt.  Colours should be limited as well to only a few and they should be complimentary.  If you’re not good with colour schemes, seek the advice of someone who is.  Your website should also contain clickable social media icons on the home page that will take viewers directly to their Facebook page, YouTube channel, Twitter account, Google+ or LinkedIn profiles or WordPress/Blogger blog.  If you’re like me and don’t have the budget to pay a professional web designer yet, I highly recommend a WordPress site as it has a lot of functionality and is quite easy to use.

I believe that in this new age of social media marketing it is also important to have a professional photo of YOU and/or your logo on your website that is consistently branded across all of your social media networking sites.  The whole point of social media marketing is to be accessible and to connect and engage with your audience.  If you don’t reveal what you look like people will think you have something to hide (and don’t use a photo of yourself wearing sunglasses either!).  Ultimately a person will become a fan or buy your product because of the quality of it and their own personal tastes, but putting yourself out there online is now mandatory for anyone trying to sell something on the Internet.

If you’re selling art, CDs or books/eBooks, make sure that they can be purchased right from your website or at the very least from an excellent online distributor like iTunes, CDBaby or BookBaby, Amazon, Etsy, etc. with applicable links in place.

I always recommend that my clients have a Facebook page, a YouTube channel and a Twitter account because of what you can do with these three platforms when they’re all interlinked and consistently branded and you know how to use them effectively.  They work together to produce a finely tuned marketing machine.

MySpace is dead and an utter waste of time…even for musicians.  No one is interacting there anymore and the only email or comments you’ll receive are from other musicians trying to market themselves.  However, video and photos are worth a thousand words!  Now is the time to consider starting a video blog (a.k.a. Vlog) or to create a Flickr photostream that you can integrate into your website or Facebook page.

The number one most important thing to consider when using social media marketing to sell something is to think outside the box!  Think of as many creative ways as you can in which to engage and interact with people in order to keep them coming back to your sites again and again, and even more importantly, recommending them to their friends!

2011 Has Been A Good Year For Scully Love Promo!

Photo by Maria Offin Photography

Like every single person I’ve worked with over the past four years as a social media manager and internet promoter, I have trouble promoting me.  It’s not natural for most of us to toot our own horn – and I’m usually quite busy tooting the horns of others – but it’s the end of the year and I am very happy to report that 2011 has been the best year so far for Scully Love Promo!

Over the past year, not only have I doubled my income, but I’ve also:

  • Worked as a social media manager and virtual assistant for several Juno-nominated musicians (as well as a Canadian Folk Music Award winner and CCMA nominee) and kept them organized and in the loop while on tour
  • Assisted a music publishing company in getting 60,000 views of a single video on YouTube in 3 months
  • Helped a Juno-winning musician reach almost 2,000 fans on Facebook in 5 months without using any paid ads or gimmicks
  • Collaborated with an author, healer & public speaker with the launching of her successful social media marketing campaign that has resulted in the sale of hundreds of copies of her book
  • Helped the creator of a 2D animated YouTube series to get noticed by the William Morris Agency in LA & Fashion Television
  • Provided social media assistance and online promotion to three of my favourite Irish singer-songwriters, including Sir Bob Geldof
  • Proofread and edited a 460 page World War II action adventure novel and created a WordPress blogging website for its author

I’ve done many other things as well, but those are some of the highlights.  I continue to learn new things about social media and online promotion, build upon my skill set, talk to and work with the nicest and most interesting people, and relish the luxury of working from home (often in my pajamas!) for clients who truly appreciate what I do for them.  This certainly beats the hell out of working for lawyers!

It is with sincerity, humility and gratitude that I thank the following people for trusting me with social media marketing, online promotion and virtual assistance this year:

Ann Vriend
Darin Steckler
Dawn James
Chris McKhool
Shari Ulrich
Sue Kenney
Lou Tucci
Dave Moore (Roadmap Music)
Brian Howald
Camille Blue Amy
Kelli Trottier
Kirsten Jones
Jennifer Gasoi
Deborah Kimmett
Philip Tennant
Glenna Green
Tim Aylesworth
Deenah Mollin
Kindah Mardam Bey
Per-Henrik Guerth
Peg Campbelton & Michele Heaney
Cheryl Hiebert
Jill Crossland & Connie Larsen
Tom Ivison
Al Rankin
Pauline Vaughan
Michelle Dickerson

It has truly been my pleasure to work with you and I look forward to collaborating further in the future!

And to all my family and friends, both online and off, thank you for LIKING those Facebook pages I’ve invited you (see www.facebook.com/pages) to, for retweeting my tweets, watching all those YouTube videos, reading my blogs, and for being the awesome people that you are!  I couldn’t do what I’m doing without you!

All my best for a fabulous & non-cataclysmic 2012,
Christine

Scully Love Promo Will Help You To Unlock The Mystery of Facebook Pages!


CONTACT
INFORMATION

Email: scullylovepromo@gmail.com
Website: https://scullylovepromo.wordpress.com
Facebook: www.facebook.com/ScullyLovePromo
Twitter: http://twitter.com/ScullyLovePromo
LinkedIN: http://ca.linkedin.com/in/christinebode


SCULLY LOVE PROMO WILL HELP YOU TO UNLOCK THE MYSTERY OF FACEBOOK PAGES!

Social Media Manager Christine Bode will teach you how to spread the love about you and your business using social media marketing techniques!

KINGSTON, ON – December 6, 2011 – Christine Bode of Scully Love Promo has been working as a social media manager for almost four years, specializing in the online promotion of musicians & authors, and has recently expanded her services to include local independent business owners.

Christine is offering a series of social media workshops and will host the first, Unlock the Mystery of Facebook Pages, on Tuesday, December 20, 2011 from 1:00 pm – 4:30 pm at #1-123 York Street, Kingston, ON K7K 1R1.

Christine recently presented similar workshops at Trillium College and The Power of Women Exchange and will teach you how to unlock the mystery of Facebook pages, beginning with answering your questions about Facebook and social media marketing in general. You will then learn how to create a great Facebook page and how to run it effectively in order to meet your specific goals.

COST:             $40 per person
SPACE:           Limited to 6 participants per workshop
EQUIPMENT:   Bring your own laptop

Future workshops will teach you how to unlock the mysteries of Twitter, YouTube, LinkedIn & WordPress.

TO REGISTER FOR THIS EVENT ON EVENTBRITE.COM SIMPLY CLICK THE BUTTON BELOW.

Register for Unlock The Mystery of Facebook Pages in Kingston, Ontario  on Eventbrite