In Honour of Social Media Day: Book Me Today & Save!

Mashable Social Media Day

According to Mashable (www.mashable.com – @mashable), one of the leading tech & social media experts online today, it’s Social Media Day or if you’re on Twitter – #SMDay (trending now).

http://mashable.com/2015/06/30/happy-social-media-day-2015/ – Read all about it here.

I’m enough of a social media geek to play along so in honour of it being Social Media Day, I’m offering – TODAY ONLY – last year’s rates to any new clients who need assistance with their social media management or marketing. I specialize in working with musicians, authors & artists and you can read more about my services here.

Have you simply had enough of the stress & annoyance of being forced to participate in social media marketing to get anywhere with your music careers? How many of you just don’t care or worry about it?

Here’s “19 ways social media has ruined our lives” from METRO magazine:

(*Warning: This article MIGHT make you laugh!)

http://metro.co.uk/2015/06/30/19-ways-social-media-has-ruined-our-lives-5267360/

Now, don’t you feel just a little better?

Why You Should Use ManageFlitter To Help You Manage Your Twitter Account

ManageFlitter My favourite tool for managing Twitter accounts is ManageFlitter. It helps us to figure out who we’re following on Twitter that is either inactive or not following us back and it allows us to unfollow up to 100 people per day with the free version of the service.

A commercial version of ManageFlitter was launched in February 2011 by a company called Melon Media in Sydney, Australia, whose chief executive officer is Kevin Garber.

I love this tool because it’s so easy to use and the free version is sufficient for the bulk of ManageFlitter users. You simply go to www.manageflitter.com and sign in using your Twitter account. Be sure you’re signed in to Twitter first so that you can allow ManageFlitter access by authorizing them to pull in your data. You click the red Start button and ManageFlitter pulls in all the people you’re following on Twitter. Then you go to the Manage tab if it doesn’t direct you there automatically, which it often does. From there you can see in the left column, tabs for who is Not Following Back, who has No Profile Image (I don’t follow accounts without a profile image), which accounts are Non-English and who is Inactive. Generally, I click on Inactive first and if someone hasn’t tweeted in a month, I unfollow them. Then I go to Not Following Back and unfollow those accounts held by people who aren’t following me back.

My strategy is to work regularly on searching (using keywords or #hashtags) for people or organizations on Twitter that I’m interested in or who my clients would be interested in and then put them into Lists via keywords to later help filter their feed and find those people more easily so they can talk to them. I will also follow people recommended to me through shoutouts and hashtags like #FF (Follow Friday) or #MM (Music Monday), etc.

Once a month I use ManageFlitter to see who I’ve followed who is inactive or not following back and I unfollow them because let’s face it, they won’t be of any benefit to me. You can always choose to continue to follow a certain amount of Twitter accounts held by those who won’t follow you back because they’re celebrities, news sources or leading specialists in their field because you value the content of their tweets, but I think you should keep those to a minimum in order to keep your ratio of following to followers more even and therefore more appealing to others.

ManageFlitter’s Account Search feature is also excellent for defining who you’re looking for on Twitter and it will pull in a list of people you might want to follow based on the parameters of your search. Click the Refine tab to get the whole form and fill in what’s relevant to you. It always tends to pull in those who have heaps of followers first. As you know, sometimes those people won’t be the ones to follow you back. Always look for their ratio of followers to following to make your decision before you follow someone and make sure they tweet regularly. You can follow people directly from ManageFlitter too.

ManageFlitter also has a Power Post feature under the Engagement tab that enables you to preschedule your tweets to go out at peak times throughout the day. You can use Tweroid to help you to determine what times are best for you to tweet to reach your optimum audience. You can connect your Facebook account and LinkedIn account as well so that you can preschedule posts for them.  You can program in a Recurring tweet as well. I’m not sure how many tweets you can preschedule at once with the free version but you can probably do quite a few. You can ask ManageFlitter questions using their Support form under the Dashboard tab.

There are many additional features you can get including Analytics if you pay to upgrade your account but I find that for my clients’ purposes as well as their budgets that the free version is fine.

All you really need to help manage your Twitter account is ManageFlitter. Check out their blog for more great tips.

The Day The Internet Died by Boris Glikman

Andy 7

Image by Andy Paciorek

It was widely known that Internet had been ailing for some time. Its poor health had made it rather slipshod in the execution of its duties. Some people had to endure days of frustration until an online connection was established, while for others the connection kept going on and off every second, like a flickering light globe.

For a while Internet hovered in a half-dead condition, with one foot in the grave, and mankind held its breath, fearing Internet would continue to deteriorate and then give up the ghost altogether.

And then the day came when Internet breathed its last and nobody could believe their ill fortune. It was hard to grasp that Internet no longer dwelled in the world, and that the burden of living would never again be lightened with the ever-present alternative of escaping into an online existence. No one would be privileged any more with the luxury of having two worlds to live in.

The most eminent computer technicians of the land were assigned the task of performing the autopsy. Their unanimous conclusion was that the Internet died of virtual causes. What nobody had suspected was that the Internet possessed a finite life span. Everyone had always assumed it would be around forever, yet it too carried within itself the lethal seeds of eternal offline-ness.

The next most pressing issue was the burial. Issues never considered before needed to be addressed urgently, for the sight of lifeless Internet lying prostrate on the ground was too heartbreaking for the world to take. Where should the funeral ceremony be held? In which language or computer code should the memorial service be conducted? Who should give the eulogy? Where to entomb it?

The matter of whom to invite to the service proved to be the most intractable issue of all. A certain number of tickets were reserved for those most deeply affected by Internet’s death – online pornography addicts, social misfits, ingrained introverts, Twitter-obsessed celebrities, Nigerian scammers and long-term residents in Second Life’s virtual world. Otherwise, it was nearly impossible to determine who was genuinely grief-stricken and who only wanted to attend the ceremony so as to be a part of this historic occasion.

Eventually, all of these matters were resolved, although not to everyone’s satisfaction, and the world gave Internet the sending off it deserved. Straight after the funeral, the world went into a shutdown, mourning Internet’s passing and remembering wistfully how it could answer any question; satisfy all emotional, mental and bodily needs; thrill the mind and the senses; provide instantaneous information, entertainment, relaxation and titillation; and even cure loneliness. Tragically, given the magnitude and depth of the loss, some could not bear to continue living in a world without Internet and logged out permanently from this world.

Once the unbridled, hysterical wave of grief finally subsided, people sobered up and gradually realised how the Internet had debased and disfigured their lives.

They recalled with horror and consternation the way Internet enabled people to dawdle their lives away in the endless morass of net world, leaving vital tasks undone and crucial issues unresolved; how googling had supplanted the wisdom that comes with age, experience, learning and, with instantaneous information always at one’s fingertips, the value of knowledge was lost; the way online reality became the only world and real reality was jilted and forgotten, just like the plain sister of a gorgeous girl; how Internet robbed life of its multifarious richness and beauty and reduced the world to a small, rectangular screen; the way online reality became a prison in which humanity willingly immured itself and then threw away the key.

Mankind recognised how fundamentally Internet had altered the nature of social relations and the nature of one’s relationship with oneself. Invented to facilitate communication and for bringing the world together, the Internet instead became the perfect tool for dissimulation, distorting the truth and separating oneself from the world, thus allowing people to not only misrepresent their true thoughts and feelings, but to falsify their entire lives and the very essence of their being, to themselves as well as to others.

People discovered that fingers were not just for typing and shifting mouses but had other uses too; that out of their torsos extended a pair of lower limbs which could be used for perambulating across the spatial dimension; that Evolution had equipped their bodies with tools perfect for conveying thoughts and feelings; that their faces possessed well-developed muscles which could be employed to signal emotions such as (amongst many others) surprise, annoyance, happiness, and frustration. Consequently, successful communication could be achieved without intermediary electronic devices. Most startling of all was the revelation that other people were not identical to their icons – flat and forever stuck in the same pose with the same smile on their faces – rather they were three dimensional beings, moving about and changing their facial expressions.

Having friends and partners in the physical world meant that you were free from the precariousness, uncertainty and unreliability of online friendships and relationships, and no longer subject to the capricious actions and decisions of your web pals, to whom, after all, you were just an ethereal, abstract entity that could easily be deleted permanently from their life with just a click of a mouse. Consequently, the constant threat of online friends and lovers inexplicably ceasing all contact and disappearing forever was gone for good.

“Back to Reality” tutorials proved to be very popular and helpful, covering such topics as  “Learning How to Single-Task”; “Becoming Acquainted with the Sun and the Sky”, and “How to Survive in a World that Cannot be Photoshopped”.

Life slowly regained its meaning as mankind clambered, one small step at a time, out of the online abyss it had dug for itself. Without the Internet, no one had to grapple any more with the problem of how to balance one’s life between the two worlds. Time started to flow more slowly; instant gratification was no longer craved; contemplation and patience revealed their true worth. It was now clearly seen that online reality provided only fleeting pseudo-meaning; that emotions felt in the web world were only ephemeral ersatz feelings; and that real self-esteem came not from social media popularity, but from within.

Each human being now experienced life directly, rather than through the distorting, diminishing and vicarious lens of a computer screen; facing the good and not so-good things in their lives without escaping into the net world and evading the reality of their existence; and being true to their inner selves, instead of hiding behind their icons and online identities. Only then was it realised how inextricably Internet had woven its fateful thread into every aspect of man’s existence and how much had been gained the day Internet died.

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015

50 Tips For Rockin’ Your Facebook Page

50 Tips for Rockin' Your Facebook Page

  1. Define your objectives for your Facebook page (i.e. to generate new leads, offer customer service, increase your brand awareness, network or connect with fans). You need to know what you want to achieve by using Social Media.
  2. Choose the right type of Facebook page for your objective with the correct category and fill in the Basic Information section with as much pertinent information as possible.
  3. Choose a main promo photo for your profile photo (dimensions 180 x 180 pixels) that you’ll use for all your social media sites, as well as a dynamic and complementary cover photo (dimensions 851 x 315 pixels).
  4. Select a unique, catchy name for your Facebook page.
  5. Connect your page to Twitter by signing into your Facebook account and Twitter account at the same time. Go to https://www.facebook.com/twitter and follow instructions.
  6. Install customized Welcome apps on your Facebook page.  Provide a compelling free offer to engage people and encourage them to LIKE your page (offer a free report, eBook, video, discount or coupon).
  7. Use a Reveal tab on your Welcome app (a reveal or “fan gate” will increase your likes by 20-30%).  A reveal tab is a graphic that entices your visitor with a FREE offer but they have to “like” your page to get the free offer.
  8. Link your employer on your personal profile to your fan page.  Go to your personal profile or Timeline and click on the About link under your main profile photo.  Click on Edit – Work and education – and type the name of your Facebook page in the box that asks, “Where have you worked?”  A dialogue box should appear for your page.  Click on it and it will be pulled in as your employer.  Type in the title of your position and how long you’ve been in it, etc.  This will create a live link on your Timeline that will direct people to your Facebook page.
  9. Ask questions on your Facebook page to get comments.  Click on the Offer, Event + tab in the status update dialogue box and choose Question.  Ask something.  You can also add poll answers if you like.
  10. Write fill in the blank sentences on your Facebook page to get comments; i.e. “If I could go anywhere in the world for my honeymoon, I’d go to ______________.”
  11. Be consistent on your Facebook page and post regularly; i.e. at least once a day.
  12. Exchange links.  Team up with a friend and share your pages on each other’s pages and personal walls (and exchange likes for likes).
  13. Participate in Facebook Fan Page Friday networking events.
  14. Post a status update and invite people to check something out on your fan page.
  15. Ask people to share your status update!  It’s a proven fact that if you ask people directly to do something for you, they will be more likely to do it.
  16. Incorporate status tagging.  Share content from someone else’s page and give them the credit for it by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. Click on the right one to pull it into your post and it becomes a live link.
  17. Post photos!  They have the highest weight or most virility so use them for 80% of posts.  Text based status updates are also highly viral.
  18. Change your cover image often.  You can’t include your website URL, contact info or a direct call to action in your cover image, but you can use images, graphics & text to think of other ways to promote your business.
  19. Pin your important posts to the top of your page.  Do this by hovering your cursor over the top right corner of your post box and click on the pencil icon for Edit or Remove.  Choose Pin to Top and your post will remain at the top of your page for 7 days or until you change it.  Keep it fresh and rotate.
  20. Highlight posts on your Facebook page.  Do this by hovering your cursor over the top right corner of your post box and clicking on the star icon that says Highlight.  This will make the post the full width of your Facebook page and it will really stand out.
  21. Add more Milestones!  Click on the Offer, Event + tab in the status update dialogue box and choose Milestone and fill in the information requested.
  22. Add a Facebook Fan Box to your website. Link to plug-in: https://developers.facebook.com/docs/reference/plugins/like-box/
  23. Install Facebook Comment Boxes.  You can find out how to here: http://www.ruhanirabin.com/easy-steps-to-facebook-connect-comment-box-how-to/
  24. Run a contest!  Be sure to follow Facebook’s promotion guidelines at https://www.facebook.com/page_guidelines.php – use WildFire app – http://www.wildfireapp.com/
  25. Make your own Facebook LIKE sign – http://www.whatcounts.com/fbsign/
  26. Install a Fan of the Week app and offer prizes to the winners.  Simply type Fan of the Week in the Search box and it will bring up the Fan of the Week for Pages app.
  27. Get fans to tag photos of any live events you’ve attended or hosted and ask fans to tag themselves in the photos.  Do this by clicking on the photo so that the photo appears in a larger format on the left side of the page and the description and comment boxes appear on the right side. Hover your cursor over the bottom of the photo and click on Tag Photo and then type your name in or the name of the person who is in the photo.  If they’re your friend on Facebook, you’ll see a drop-down box to click on.
  28. Do you use a newsletter to regularly market your business?  Make sure that you’re including your links back to all of your social media profiles on every correspondence that you send out.  If you use MailChimp or Constant Contact, you can install a customized app for those providers to your Facebook page.  If not, you can use the Static Iframe Tab app.
  29. Include a link on your business card to your Facebook page.
  30. Did you know that you can shorten your Facebook URL by using fb.me or fb.com?  For example; http://www.fb.me/scullylovepromo or http://www.fb.com/scullylovepromo. Use the shortened version to save space on your business card!
  31. Use WiseStamp to create an email signature that incorporates all of your social media icons with clickable links – http://www.wisestamp.com
  32. Use your Facebook page link when you’re commenting on blogs.
  33. Always provide a watermarked link on all your videos linking back to your Facebook page and/or include the link to your Facebook page in the description section of your video on YouTube at the very beginning of the description.
  34. Understand Edgerank and use Edgerank Checker – http://edgerankchecker.com/
  35. Use Facebook Insights to track results and analyze demographics.  Insights can be found in the Admin Panel on your Facebook page.  Click the link to See All to view them.
  36. Monitor your insights!  Find out which posts were the most popular and what countries and demographic that you’re popular with.
  37. Use targeted Facebook ad campaigns – https://www.facebook.com/advertising – if you don’t know how to create one, Scully Love Promo can help you!
  38. Use Promoted Posts!  For as little as $5 you can promote a post on your Facebook page that will be seen by not only the people who have liked your page but also their friends.  The post can be targeted and will be seen by fans in the top 3-4 countries that have liked your page. Promoted posts often result in additional likes for your page for a minimal investment.
  39. Create Interest Lists and add the Facebook pages that you’ve liked to them so that you can keep track of them by keyword or subject.
  40. Use a Google calendar to create a posting plan for your Facebook page for every day of the week.
  41. Invite your Twitter fans to your Facebook page (include your FB URL in your Twitter bio).  A great way to entice people to share your content is by giving them an opportunity for added exposure by offering them something in return; i.e. “It is PAGE sharing day! Come and share your PAGE URL on my fan page @ http://www.facebook.com/ScullyLovePromo.”
  42. Invite your customers to your fan page – have stickers made that provide the URL and say “Like us on Facebook” that you can affix to every sales receipt.
  43. Use Woobox to apply thumbnail photos to apps that have their own unique URL – http://www.woobox.com/
  44. Check your Notifications.  Try using http://www.hyperalerts.no/
  45. Try special offers using the TabSite app.
  46. Install the Suggest To Friends app.
  47. For those of you are a bit more technically savvy, use Wildfire’s iFrames for Pages – http://www.insidefacebook.com/2011/03/07/wildfire-iframes-pages-welcome-tab/
  48. Use Snagit, a screenshot program that captures video display and audio output. Get a tutorial here: http://www.techsmith.com/tutorial-snagit.html
  49. Use Likealzyer to gain insight into how you can improve engagement on your Facebook page: http://likealyzer.com/
  50. Know where to seek Help on Facebook: https://www.facebook.com/help/

 

 

How Do I Get More Followers On Twitter?

top10twittertipsDo you want to get more specifically targeted followers on Twitter who will be beneficial to you without having to buy them?

If so, it’s important that you retweet other people’s content!  It’s also important that you talk to people on Twitter, engage with them, and even find out how you can be of help to them so that when the time comes, you can ask them for help without feeling creepy about it.

I was recently able to connect with radio stations in Trinidad to secure several interviews for a Soca artist I’m working with while he was there for the International Soca Monarch.  You would be amazed at who you can talk to on Twitter!

I follow people who may be beneficial to my clients’ careers, like radio stations, DJs, journalists, bloggers, reviewers, venues, media outlets, or fans of their genre of music or writing who live in specific cities, etc. and I put those people into lists labeled with keywords so that you can filter your Twitter feed by clicking on Lists from the Me tab and then click on the list of those people whose tweets you’d like to view or who you might like to get to know. But you actually have to talk to them.  You can break the ice by asking them a question or simply by introducing yourself.  Make the first move. Retweet something for them that looks like it might be helpful to them, if you can find it.

Don’t be afraid to follow people back on Twitter.  If they have a photo, a decent bio that’s in any way interesting to you and they tweet on a regular basis, follow them back. If they retweet your content, it will help to get your message out to a wider audience and it will also help to grow your followers.  The more you engage, tweet and retweet, the more your followers will grow.  Try it for one month and tweet every day and I’ll bet you will notice a significant difference!

For 7 more great Twitter tips, visit the Online Department Blog.

Facebook’s Promoted Posts

I don’t like the fact that Facebook is finding more and more ways to charge us to use it for marketing purposes, but that’s just the way it is.  They know how powerful they are.  Unfortunately, most of the posts that we administrators make on our Facebook pages now are only seen by a very small percentage of the people who have actually LIKED our pages. According to Zynali Marketing Solutions, “The average newsfeed distribution of a post from a page is 16%.  That’s correct, 84% of the people who are a fan of your Facebook page, are not seeing your posts.”  So we now have to pay Facebook to display our content in the News Feeds of people who are already connected to our pages.

Facebook introduced Promoted Posts earlier this year.  If your Facebook page has over 400 likes, you have the option of paying for a Promoted Post.  Make sure it’s a post with valuable content that you really want to push so that many more people will see it.  A Promoted Post doesn’t have to cost a lot.  Start with paying $5 or $10 to see how many extra people will end up seeing your post.  This could be for an upcoming event, special offer, new book, CD or product launch, crowdfunding campaign, etc.  You can choose to promote a post that you’ve already made but it can only be up to 3 days old.  Once you’ve created a Promoted Post, you should pin that post to the top of your Facebook page for maximum visibility.

Please take a few minutes to watch the video at this link so that you will understand what I’m writing about and bookmark this page so that you can find it in the future: https://www.facebook.com/help/promote

Good luck with your Promoted Posts!

Be The Master Of Your Own Domain On Facebook!

Qadesh, the Siberian tiger shows me who is master of her domain!

Probably the most overwhelming thing to deal with when learning about social media marketing, is the sheer volume of how-to information out there that you have to wade through, in order to find what you’re looking for.  There are thousands and thousands of so-called experts in the field but how will you really know who the masters of their own domains are on Facebook?  Who are the social media tigers?  You’ll find out when you pay attention to the content they’re sharing as well as how big their audience and their value really is.

I have been paying attention for the past year to what some of the masters are teaching others and these are some whose opinions I trust:

I can never seem to find as much time as I’d like to attend all these experts’ webinars or watch their hundreds of videos, but they are out there to offer you all kinds of valuable information for free and even more for a fee.  They are all very successful entrepreneurs.

These are some of the tips I picked up at the Facebook Mastery Summit earlier this year:

  • Link your personal profile to your Facebook Page
  • Create a custom graphically designed profile picture (180 x 540 pixels) – or have someone skilled do it for you!
  • Use pictures to entice fans with what you offer
  • Use videos to entice fans with what you offer
  • Create a customized opt-in tab for your landing page (this requires the knowledge of iFrame language so if you don’t know how to do it, hire a professional) and offer something valuable to those who LIKE your page, whether it’s a free PDF, video, tips, coupons or simply a terrific graphic representation of your product or service
  • Choose your Facebook page name wisely – make it easy to remember and easy to think of as it will improve your Facebook SEO (search engine optimization)
  • After 25 people have LIKED your page, secure your username or vanity URL by going to www.facebook.com/username
  • Put your keyword(s) in your Info tab
  • Social proof is important so more fans give you more credibility and more effective Facebook ads (although I personally think it’s more important to have a quality audience over quantity!)
  • Identify 3-5 groups where your customers and centers of influence (COI’s) hang out.  Join them and interact in them regularly.
  • Add members of those groups to your personal profile (a maximum of 10 friend requests per day) by sending them a friend request with a direct message and a question
  • Suggest your page to your personal friends (50 per day max)
  • Engage in social networking AS YOUR PAGE and like and comment on other people’s pages, adding value to the conversations
  • Build your eTRIBE by showing the pages you like on your page
  • Facebook Ads are extremely profitable if you know what you’re doing.  Keep them social and ask questions!
  • Create viral actions by uploading photos and tagging others or writing notes and tagging others
  • Above all, create and post engaging content that offers the highest value you can provide
  • High value content is timely, exclusive only on Facebook, asks questions, weighs in on controversial topics, shares high buzz relevant content, incentives, coupons, promos, contests
  • Share your successes (i.e. “Just passed 1,000 fans!  Woohoo!”)
  • Reply to comments quickly
  • Link your Facebook page to Twitter (www.facebook.com/twitter)
  • Viral video marketing!  Upload your videos to Facebook and then tag others
  • Use applications (for landing page promos or coupons – www.NorthSocial.com) or anything that’s relevant to your business
  • Host contests (but be sure to read Facebook’s Promotions Guidelines: www.facebook.com/promotions_guidelines.php)
  • Ask for a Review from your customers and clients as it creates an automatic viral testimonial (there is a Review application that you can add to your page)
  • Incorporate seamless marketing which includes your Facebook page URL in your email signature, website/blog (LIKE Box – http://developers.facebook.com/docs/plugins/), front desk, business cards, brochures & marketing materials
  • Coordinated sharing – which means you can arrange to LIKE people’s pages if they like yours and share them with others
  • Create exclusive Facebook Events (but be sure to geo-target them so that they go out to the people in the region(s) that they’re meant for!)

These are just some of the ideas that you can incorporate to create a successful and enticing Facebook page that will firmly declare you to be the master of your own domain.  However, you must never forget that ENGAGEMENT is everything!  If you’re not already a household name or brand, you won’t maintain your audience without it.