The Global Spotlight Podcasts with Twitter Marketing Specialist Keith Keller

Keith KellerMelbourne based Global Twitter Marketing Specialist Keith Keller is considered amongst the top 1% of Social Media influencers in the world.

Keith is a popular speaker and has appeared on numerous radio shows, teleseminars, webinars and Google hangouts around the world.

I’d like to help Keith spread the word about some of his brand new projects, products and podcasts because he’s taught me so much about Twitter and is always helpful to me there as well. You can read more about him and his latest projects here.

Here’s the first two installments in the brand new series of podcasts: The Global Spotlight

“Believe In Yourself & Ignore The Naysayers” 

www.TinyURL.com/BelieveMP3

Do You Have “Passion & Purpose” For What You Do?

www.TinyURL.com/PurposePodcast

Keith is very VERY excited about this new project and would love your feedback.

THE GLOBAL SPOTLIGHT PODCAST

A fresh episode comes out every two weeks on iTunes now and Keith has a lovely newsletter that goes along with that as well – If you would like to get a copy you can register here.

Follow Keith Keller on Soundcloud for his Crack The Twitter Code one on Crack The Twitter Codeone coaching series and more, or become an affiliate for his new Coaches Connection Academy.

How To Get The Most Out Of Twitter Ads

Twitter Money BagRecently, I attended a webinar sponsored by Twitter on getting the most out of Twitter ads and I’d like to share the main points I came away with about how to do that. I’ve listed them in point form for ease of reference.

When creating a Twitter ad, these are the things that we must be aware of:

  • Define your goal. What are you trying to promote?
  • Tweet Best Practices – see https://business.twitter.com/best-practices
  • Choose which metrics you will use.
  • Engage with your audience.
  • Ask questions that tie back to something relevant about your business.
  • Use Rich Media = tweets with images and videos
  • Select a campaign objective. You only pay when you get results.
  • Grow your followers!
  • Import your list of email contacts to your Twitter account.
  • Drive traffic. Achieve this through referral traffic. Keep things simple and direct but give your audience a sense of urgency about what you’re trying to promote in your tweet.
  • Track conversions.
  • Consider using a website card (use an image) on a cost per click (CPC) basis. Learn more here: https://dev.twitter.com/docs/cards
  • Choose a call to action phrase that best describes your objective.
  • Don’t forget to engage with followers! Be conversational.
  • Tweet about things relevant to your business and use #hashtags.
  • Promote tweets for your best content.
  • Lead Generation: develop LeadGen tools to help attract perfect followers/customers. Use relevant images with compelling copy with your LeadGen cards to make people feel special. Learn more here: https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
  • Consider installing apps by mobile app developers.
  • Measure your results. This is very important! Use the Tweet Activity Dashboard. Learn more at https://blog.twitter.com/2014/new-tweet-activity-dashboard-offers-richer-analytics
  • If you’re a large company in particular, you’ll need a marketing automation tool – http://marketing-automation.findthebest.com/ . I trust HubSpot. Try their free trial for 30 days at http://bit.ly/1qCiOUa
  • Download this B2B Marketing Automation Tools 2014: A Marketer’s Guide: http://downloads.digitalmarketingdepot.com/Marketing_Automation.html if you’re a large company who needs Marketing Automation.
  • Learn, optimize, repeat.
  • Always follow up with your leads!
  • Visit https://ads.twitter.com/getstarted?ref=ca-ps-go-branded-twad to get started with Twitter ads.
  • You can tailor your audiences using geo-targeting (use postal codes or zip codes).
  • Make sure your reach is broad enough.

For more articles on how to get the most out of Twitter ads, click here: http://bit.ly/1qB4Imr

 

Twiends – Just Another Social Media Gimmick!

Twiends.com is a tool to help you build your followers on Twitter, Facebook and YouTube. You can set up an account with them for free and will earn 50 free seeds right away but this will only apply to your primary account. If you try to set up an account for another user on your computer, the program reads your IP address and you’re able to set up the account, but you will not receive any benefit for having done so.

Seeds are used as currency to sell to people for following you. Twiends wants you to purchase packages of seeds from them for prices that vary from 75 seeds daily for $9.95/wk up to 20,000 seeds for $279.95. You can set your rate for how many seeds you offer people, but offering them 2 seeds is the minimum limit.

Twiends asks you to fill in your profile and add your social media profile URLs that you want to draw attention to and then you have to fill in 5 keywords that will assist the program in finding followers for you who have common interests.

I’m a small business owner with no budget but I’ve been using Twiends free service for a couple of weeks now and the service does work. I was able to increase my Twitter followers and members on my Facebook fan page by a wee bit and I’m grateful for that. However, the free portion of it isn’t terribly useful unless you’re prepared to spend hours earning seeds by following other Twitter users, liking Facebook pages, and watching YouTube videos and then sift through the detritus of people that you really aren’t interested in following anyway. Of all the people who use my seeds to follow me on Twitter, a very, very low percentage have stayed with me and an even lower percentage were actually people who I am interested in following. I will not follow anyone who doesn’t have an interesting bio to accompany their Twitter profile.

Twiends offers you free seeds periodically via email and today I was offered 250 seeds for writing a review about the program on Review Centre.com. It took two hours for the 250 seeds to be used up by people who either started following me on Twitter or liked one of the Facebook pages that I administer. I got email notifications that 59 people started following me on Twitter, but after 2 hours, I only had 40 extra followers. I gained 9 members on my Facebook page but I’m certain they won’t all stay with it.

You will lose followers on Twitter and fans on Facebook just as fast as you gain them because they’re not really screening you based on their interests (they just want to earn seeds for their own accounts) and I suspect for the most part you waste your time and your seeds. Some people have liked my Facebook page and then unliked it within a few minutes later and my seeds have been wasted. But then again, some people have actually stayed with the page for at least a week. It’s up to us to give them content that they’re interested in, after all.

This past week I also tried the free trial offered by Social Oomph which is a tool to help you to boost your productivity on Twitter by allowing you to schedule your Tweets ahead of time, and send auto-welcome DMs as well as auto-follow for $3.97 per month which is pretty cheap if you have a budget. I was able to find out who is actually following me on Twitter and I sent a large percentage (by hand, not using a DM auto-responder as that wasn’t part of the free deal) of my artist followers a request in a direct message to join me on my Facebook page in order to get to know me better. I had a pretty good response to that but some people were still suspicious and I was accused of spamming by one person. That wasn’t my intention. I am offering all artists the opportunity to post about their work on my page because I believe in the power of cross promotion and of actually trying to help others through networking. I enjoy sharing information about artists that I like and I also provide links to some great social media tips by experts in the field. I have gained a few more members for my page but it will remain to be seen whether or not they stay with it and actually participate.

I investigated these free trials to satisfy my own curiosity about them in order to find out if they actually work. Yes they do. But they’re not really free. Between Twiends and Social Oomph, I would recommend Social Oomph, for its capabilities, but to upgrade to a Professional account, you have to pay $29.97/month. I think that would be a better way to spend your money than to waste it on buying packages of seeds on Twiends which for all intents and purposes is basically just another social media gimmick from people who want your hard-earned cash and your ROI with this program just isn’t worth it.